{"id":36638,"date":"2026-03-28T06:47:59","date_gmt":"2026-03-28T06:47:59","guid":{"rendered":"https:\/\/tagshop.ai\/blog\/?post_type=glossary&#038;p=36638"},"modified":"2026-03-28T06:55:24","modified_gmt":"2026-03-28T06:55:24","slug":"conversion-rate","status":"publish","type":"glossary","link":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/","title":{"rendered":"What is Conversion Rate?"},"content":{"rendered":"\n<p>Conversion rate is the key metric that calculates the total number of users who have taken a particular action on your website out of the total number of people who visited your site. It is not necessarily completing a purchase, but can encompass different actions like visiting a page, clicking on an ad, filling a contact form, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example of Conversion Rate<\/h3>\n\n\n\n<p>If 100 users visit your website and 5 initiate a purchase, your conversion rate is 5%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formula to Calculate Conversion Rate<\/h3>\n\n\n\n<p>Conversion Rate = (Conversions \/ Total Visitors) \u00d7 100<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Conversion Rate<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognizes performance gaps<\/li>\n\n\n\n<li>Measures campaign effectiveness<\/li>\n\n\n\n<li>Helps optimize user experience<\/li>\n\n\n\n<li>Improves ROI<\/li>\n<\/ul>\n","protected":false},"template":"","meta":[],"glossary_tag":[253],"class_list":["post-36638","glossary","type-glossary","status-publish","hentry","glossary_tag-c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Conversion Rate? - Tagshop AI | Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Conversion Rate? - Tagshop AI | Blogs\" \/>\n<meta property=\"og:description\" content=\"Conversion rate is the key metric that calculates the total number of users who have taken a particular action on your website out of the total number of people who visited your site. It is not necessarily completing a purchase, but can encompass different actions like visiting a page, clicking on an ad, filling a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Tagshop AI | Blogs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-28T06:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tagshop.ai\/blog\/wp-content\/uploads\/2022\/10\/taggshop-website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"327\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Conversion Rate? - Tagshop AI | Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"What is Conversion Rate? - Tagshop AI | Blogs","og_description":"Conversion rate is the key metric that calculates the total number of users who have taken a particular action on your website out of the total number of people who visited your site. It is not necessarily completing a purchase, but can encompass different actions like visiting a page, clicking on an ad, filling a [&hellip;]","og_url":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/","og_site_name":"Tagshop AI | Blogs","article_modified_time":"2026-03-28T06:55:24+00:00","og_image":[{"width":624,"height":327,"url":"https:\/\/tagshop.ai\/blog\/wp-content\/uploads\/2022\/10\/taggshop-website.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/","url":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/","name":"What is Conversion Rate? - Tagshop AI | Blogs","isPartOf":{"@id":"https:\/\/tagshop.ai\/blog\/#website"},"datePublished":"2026-03-28T06:47:59+00:00","dateModified":"2026-03-28T06:55:24+00:00","breadcrumb":{"@id":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tagshop.ai\/blog\/glossary\/conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tagshop.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/tagshop.ai\/blog\/glossary\/"},{"@type":"ListItem","position":3,"name":"What is Conversion Rate?"}]},{"@type":"WebSite","@id":"https:\/\/tagshop.ai\/blog\/#website","url":"https:\/\/tagshop.ai\/blog\/","name":"Tagshop AI | Blogs","description":"Blogs &amp; Articles","publisher":{"@id":"https:\/\/tagshop.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tagshop.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tagshop.ai\/blog\/#organization","name":"Tagshop","url":"https:\/\/tagshop.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tagshop.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/tagshop.ai\/blog\/wp-content\/uploads\/2023\/08\/Tagshop-New-Logo.png","contentUrl":"https:\/\/tagshop.ai\/blog\/wp-content\/uploads\/2023\/08\/Tagshop-New-Logo.png","width":658,"height":132,"caption":"Tagshop"},"image":{"@id":"https:\/\/tagshop.ai\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/tagshop.ai\/blog\/wp-json\/wp\/v2\/glossary\/36638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tagshop.ai\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tagshop.ai\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/tagshop.ai\/blog\/wp-json\/wp\/v2\/media?parent=36638"}],"wp:term":[{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/tagshop.ai\/blog\/wp-json\/wp\/v2\/glossary_tag?post=36638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}