What is UGC Ad?

UGC ads, or user-generated content ads, are ad campaigns that use creators’ or actual users’ content rather than branded ads. These ads are more authentic and reflect the actual views of the users unpolished. Some of the UGC ad types include reviews, testimonials, creator reviews, written reviews, unboxing videos, etc. UGC ads help potential customers build trust and credibility with the brand. Additionally, they drive higher engagement and conversion as compared to traditional ads.