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What is Bidding Strategy?

A bidding strategy is a strategic approach in paid advertising where advertisers use to determine how much they will pay for a given ad placement or conversion. Bidding strategy is a term often related to online advertising platforms like Google and Meta, where marketers bid against each other to secure a prime ad space online.  This strategy combines with other factors such as ad objectives, budgets, and the desired outcomes, such as conversions or engagement.

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