What is Branding?

Brand is the process of creating a unique identity, the story of a company, and making it stand out from the competition. It is more than a brand logo, motto, or name; rather, branding is done with the aim of creating a strong presence in the minds of the target audience so that they can trust it and become loyal customers.

A strong understanding of branding requires a solid business background and strong marketing skills. It is one of the most valuable assets of a company and is often built around positive associations and influences customer choice.