What is Conversion Rate?

Conversion rate is a key metric that calculates the total number of users who have completed a particular action on your site out of the total number of site visitors. The action is not majorly completing a purchase, but can have different actions such as clicking your ad, visiting a page, filling a contact form, etc. The formula for calculating conversion rate (CVR) includes: clicks/actions = conversion rate. The higher your conversion rate, the more impactful your ad is in driving the audience.