What is CTR (Click Through Rate)?

Click-through rate (CTR) is the number of clicks that your ads receive divided by the number of times your ad is shown.

It is used in advertising to measure the effectiveness or success of advertising campaigns across display ads, email marketing, and paid search.

Example: If you receive 6 clicks from 100 impressions, your CTR is 6%.

A higher CTR indicates that users find your ads relevant and are more likely to take action.