What is CTR (Click Through Rate)?

Click-through rate is the number of clicks that your ads receive divided by the number of times your ad is shown. It is used in advertising to measure the effectiveness or success of your advertising campaign. It can be utilized with a variety of mediums such as display ads, email advertisements, or paid search campaigns. For example, if you had six clicks and 100 impressions, then your CTR is 6%. A higher CTR is a good indication that users are finding your ads and are taking action.