What is Demographics Targeting?

Demographic targeting is a marketing strategy where each specific customer group is targeted based on demographic data such as age, gender, location, income, or education level. It ensures that marketing message ads are shown to the most relevant audience, increasing engagement and conversion rates.

For example, a luxury car brand may target high-income individuals aged 35–55, while a toy company focuses on parents with young children. Platforms like Facebook, Google Ads, and LinkedIn provide tools for demographic targeting, allowing brands to optimize ad spend and maximize ROI. It’s a cornerstone of digital advertising and personalized marketing campaigns.