What is a Display Ad?

A display ad is an ad that appears across websites, apps, or social media platforms, usually in the form of banners, images, or videos. Unlike text-only ads, display ads are highly visual and can include graphics, animations, and interactive elements to capture attention. They are commonly used in remarketing campaigns to re-engage users who previously visited a website. 

Display ads can be targeted by demographics, interests, or browsing behavior, which makes them a versatile tool in digital marketing. Examples include sidebar banners, homepage takeovers, and video ads. They help increase brand visibility, awareness, and conversions.