What is Dwell Time?

Dwell time is the amount of time a user spends on a web page after clicking it from a search engine results page before returning. It is often considered a measure of user engagement and relevance. For example, if a user stays longer, it suggests that the content is useful and matches the interests of the visitor. 

Short dwell time may indicate poor user experience and useful information that is out of context.  While not an official Google ranking factor, dwell time indirectly impacts SEO as it signals quality and satisfaction. Optimizing content, improving readability, and reducing bounce rate can enhance dwell time.