96% of marketers now support artificial intelligence to play a key role in marketing strategies in the coming years. Undoubtedly, ad videos using AI avatars will be the center of this transformation.
Dengan semakin majunya AI, kini menjadi sangat mungkin bagi AI avatar generators to create AI avatar that feel as real as an actual person. Consequently, itโs changing how brands connect with their audience.
Tapi untuk membuat video bertenaga AI that truly shines, just realistic visuals arenโt enough. You need to follow a number of practices to achieve perfection! This blog is aimed at providing you with the 10 best practices to help your AI avatar feel less artificial and a lot more awesome!
Jadi, tanpa basa-basi lagi, ayo kita mulai!
Here are 10 things to keep in mind while creating videos using AI avatars โ
1. Ungkapkan Penggunaan AI Secara Jelas
As a credible brand, you would never want to trick your audience. No matter how realistic your AI avatars are, your audience deserves to know when they are interacting with an AI. This transparency with the viewers will, in fact, help you build trust in your brand.
Oleh karena itu, jangan mencoba untuk pamerkan video AI Anda seolah-olah itu nyata. Sebaliknya, milikilah dengan bangga!
You can add simple โPowered by AIโ or โAI-Generated Contentโ tags in your AI avatar content. Worrying if doing so will kill the vibe of AI-powered avatars? Certainly not! It can actually help your brand put a futuristic perspective and build curiosity. Not to mention, todayโs audience is fascinated by the future, and openly using AI avatars can add to your credibility.
2. Gunakan Skrip Berkualitas Tinggi
Even a big-budget ad featuring Ryan Reynolds can turn out to be a flop if the script is weak. Similarly, an ad video made with a highly realistic AI avatar canโt perform any magic with a boring and clunky script.
The very basic functionality of using AI avatars is to have an AI-powered, realistic human character in a video. Therefore, it doesnโt make any sense to use corporate jargon in the script, which makes it sound cliche and robotic. Instead, your script should feel as if a real person is talking. It should be clear and engaging, and must have a personality to it.
Ingat, naskah yang bagus โ mungkin dibuat oleh penulis naskah AI terbaik โ is the one that engages the viewer throughout the video and sparks emotions (sometimes a joke or two is good). Simply put, a good script can turn an AI avatar from artificial to authentic!
3. Cocokkan Gaya Avatar dengan Konten
The AI avatar you are using in your ad should belong there! Ensure that everything from the clothing, tone, and expression to even the background matches your content.
For instance, if you are creating a tech tutorial video using AI avatars, go for a sleek, professional-looking avatar. Or else if you are launching a playful product, your AI avatar should ideally be a friendly, cheerful character with a vibrant personality.
An AI avatar mismatched with the video theme can be really distracting or confusing. Imagine a funky, vibrant AI avatar talking about corporate leadership ideas. Weird, right?
4. Pastikan Akurasi Sinkronisasi Suara dan Bibir
We all know how distracting and weird it can get to watch a poorly dubbed movie, right? Itโs the same case with AI avatars with poor lip sync accuracy. When the lips say one thing and the voice says another, it becomes quite unsettling and off-putting.
To make sure your AI avatar looks believable, it is a must to nail the voice-to-lip sync. The AI avatarโs age, energy, and emotion all play a crucial role in selecting the voice for the avatar. Think of a youthful, energetic avatar with a monotone, robotic voice. A mismatch!
While it may seem like a small thing to brands, viewers notice these details, even subconsciously. A smooth and accurate syncing video ad using AI avatars lets the audience hear the message instead of getting distracted by poor lip-syncing.
Untuk mencapai akurasi sinkronisasi suara-ke-bibir yang maksimal, pertimbangkan kualitas terbaik Pembuat video AI seperti Tagshop.ai. Platform ini memungkinkan Anda menghasilkan AI-UGC video ads using highly realistic AI avatars.
5. Batasi Durasi untuk Mempertahankan Keterlibatan
Tidak mengherankan, audiens digital saat ini penuh dengan orang yang hanya menggulir layar dengan rentang perhatian yang sangat pendek.
Penelitian menunjukkan bahwa rentang perhatian rata-rata telah menurun menjadi hanya 8 detik!
Thus, even if you make the coolest UGC video ad using AI avatars, the audience wonโt stick around for a 5-minute monologue.
Rentang perhatian yang pendek membuat merek perlu menciptakan video yang padat, terarah, dan menarik (sejak awal), idealnya di bawah dua menit. Anda harus menyentuh poin-poin utama, menyampaikan pesan merek Anda, menghindari hal-hal yang tidak penting, dan membuat penonton ingin lebih, semuanya dalam 2 menit ini.
Sederhananya, pesan yang jelas dan ringkas yang disampaikan dengan halus akan selalu mengungguli naskah yang bertele-tele, tidak peduli seberapa realistis avatarnya.
6. Sertakan Elemen Manusia Jika Memungkinkan
When creating a UGC video ad using AI avatars, itโs quite essential to break the robotic barrier. Thatโs why adding a touch of humanity makes your AI video extra compelling. Real human elements in a video make it feel warm, personal, and relatable.
This human touch can be anything from a genuine laugh in the voiceover to expressive gestures. Moreover, natural pauses, conversational phrases, and vocal expressions should be included in the video to take the AI avatar video from cool to convincing.
Remember, the goal is to make your AI avatar feel more like a person and less like a program!
7. Tambahkan Bantuan Visual dan Tekstual
To hold the viewerโs attention, an AI avatar talking alone on the screen wonโt be enough! After all, not everyone processes information the same way. Some prefer to listen, while some prefer learning through visual aids. So, why donโt you mix it up?
Tambahkan elemen visual dan tekstual seperti teks pop-up, ikon, dan grafik statistik ke konten Anda agar lebih interaktif dan menarik secara visual. Ketika video Anda didukung oleh visual yang kuat dan teks yang menarik, video tersebut akan menjadi lebih menarik dan dinamis. Untuk memperkuat argumen ini โ
Peluang pemirsa menyelesaikan video meningkat sebesar 60% jika video dimulai dengan visual berkualitas tinggi.
8. Lindungi Privasi Data
Sekalipun avatar Anda buatan, bukan berarti tanggung jawab Anda juga buatan!
Sebagai merek yang bertanggung jawab, Anda harus menjelaskan dengan jelas kepada pengguna jika Anda mengumpulkan, memproses, atau menampilkan data pengguna. Hal ini bisa sesederhana nama! Beri tahu pengguna Anda tentang bagaimana data disimpan dan digunakan.
All in all, to make viewers trust your brand, a highly realistic AI avatar isnโt enough โ Itu juga tergantung pada seberapa transparan Anda dengan audiens Anda!
9. Perbarui Secara Berkala Berdasarkan Umpan Balik
Your AI avatar canโt attain perfection in just one go. Consider it as a part of your content strategy, where you pay attention to comments, engagement metrics, and feedback.
Periksa faktor-faktor seperti โ
- Are viewers enjoying the tone of your AI avatar?
- Apakah mereka merasa kecepatannya terlalu cepat atau terlalu lambat?
- Apakah videonya perlu lebih banyak visual?
Working on these inputs will help you improve your AI avatar videoโs script, expressions, tone, delivery style, etc. With AI, brands have the flexibility to tweak changes easily, and taking advantage of it is a no-brainer.
10. Menjaga Kepekaan Budaya
Even though we are talking about virtual AI avatars, the impact they have is very real. Thatโs why it is important to maintain cultural sensitivity with your content.
Gestur, bahasa, pakaian, dan bahkan latar belakang dalam video avatar AI Anda haruslah masuk akal. Terutama ketika konten Anda menjangkau audiens global, sangat penting untuk memperhatikan konten tersebut. Misalnya, beberapa bahasa gaul dan simbol memiliki arti yang berbeda di setiap daerah.
Apa yang lucu atau kasual dalam satu budaya mungkin menyinggung budaya lain. Jadi, selalu lebih baik untuk berkonsultasi dengan seseorang dan memeriksa ulang jika ragu.
Kesimpulan
Without a doubt, video ads using AI avatars are the future. They are not just a tech trend; they are a powerful tool for storytelling and gaining engagement. But, of course, like any tool, there are a few practices to use the full potential of AI video ads.
Mulai dari naskah yang kuat dan gaya avatar hingga unsur-unsur kemanusiaan, kembar AI, and visual aids, these practices ensure your AI avatar feels real to your audience. Ready to use highly realistic AI avatars in your next ad video?
Ditulis oleh:
Himanshu adalah seorang pemasar digital yang berfokus pada SEO di Tagshop AI, dengan pengalaman lebih dari 2 tahun dalam membangun dan mengoptimalkan strategi pencarian menggunakan wawasan berbasis AI. Karyanya berfokus pada peningkatan peringkat, peningkatan trafik organik, dan mendorong visibilitas berkelanjutan melalui optimasi cerdas.
