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Quoting Vogue, “Malandra jewelry is a brand that reflects power, femininity and elegance which undoubtedly highlight the beauty of every woman.”
Monthly Clicks
Impressions
Engagement
Malandra is a premium jewelry brand from Mexico with an objective of enhancing the style and femininity of every woman through quality, variety and excellent customer service.
Malandra, with a team of over 30 Mexican women, works with dedication to highlight women's power.
Malandra wanted to showcase their social presence on their website and in this bid they got in touch with Tagshop to increase their sales and conversions through UGC product page galleries.
The Challenge
While buying a precious commodity like jewelry online, many shoppers feel the absence of the ability to physically see the product or envision themselves wearing the product.
This was a barrier that Malandra saw as a challenge in building a trustworthy connection with their users.
Visual marketing in this sense becomes an integral part of the marketing process that looks to attract, engage and convert customers.
Now, displaying pictures of jewelry pieces through models as pictures of the day brings sales but doesn't appear authentic and brands fail to create a personal connection with their potential customers.
Potential customers require something authentic, reliable and credible that they can connect with.
Malandra felt that they needed to try a different approach in order to connect with their customers on a personal level to boost their revenue.
And this is where Shoppable Instagram and UGC galleries from Tagshop came into picture.
The Solution
Malandra being a Shopify merchant, wanted to have an app that could be easily embedded on its website and Tagshop met this requirement of theirs.
Malandra had a well-built engaged social community which they wanted to broadcast on their website. Tagshop helped them attain this through shoppable UGC galleries.
“We were able to provide UGC to our users while navigating our website, it has helped us increase our sales as well!”
- Sandra Mejia, Marketing Manager at Malandra
The Results
The results Malandra received after using the shoppable UGC galleries of Tagshop were really inspiring.
Malandra experienced 4000 monthly clicks on shoppable posts/CTAs, 700K views on Homepage gallery and 330K post engagements.
The number of visitors crossed 0.2 million after Malandra displayed a shoppable UGC gallery on their website.
On top of all this, the brand received a +72.7% engagement rate which surprised the brand owners.
“We were able to show content where we are being tagged in such an easy and fast way.”
- Malandra Employee
The Conclusion
Social commerce is on an exponential rise. And even though its popularity is relentless, the industry is at the disposal of visual content.
Including compelling visual UGC galleries on product pages created a brilliant impact for Malandra. The brand experienced an increase of 3x in conversions. A major chunk of the credit goes to Tagshop for turning the brand's UGC into shoppable UGC.
If this powerful success story doesn't inspire you to leverage your brand's UGC more persistently, then what else will?
Continue reading to learn more about shoppable UGC's potential for Jewelry brands.
Showcasing shoppable UGC is helping brands build a trustworthy reputation among customers.
UGC is the most credible form of social proof. Displaying shoppable customer UGC is enabling customers to make immediate purchases.
Shoppable UGC is bringing forth the ability to help customers visualize how the jewelry would look in real life, which is resulting in more confident purchases.
Shoppable UGC is a great way for brands to create upselling and cross-selling opportunities with real use cases of your products in product and category pages.
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