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“We used Tagshop to re-purpose user-generated content created from people holidaying in Broome and displayed it on our website to drive more traffic. Additionally, the tool's ability to tag our products to UGC is extremely helpful”
- Founder & Manager, So Broome
Traffic
Conversions
Engagement
So Broome is the ultimate traveler's guide for people planning to visit Broome. It is the one-stop solution for finding fun activities, concerts, and events happening around Broome, making visitors feel like Broome localites.
Travelers can plan their entire trip - including restaurants they can visit, places of excursion, and Broome tours with So Broome.
The Challenge
Being a tour and travel guide, So broome wanted to drive traffic to its website and turn its visitors' inspiration into bookings.
However, it's easier said than done. Visitors often leave a website within only a few seconds of landing on it for many reasons but the most vexing one is - well, pre-shot, brand-generated visuals.
User-generated content serves as social proof, which means that positive reviews and feedback from other travelers can influence a potential customer's decision to book a tour or activity.
“We found Tagshop's ability to turn UGC into a shoppable gallery amazing!”
- Founder & Manager, So Broome.
Turning brands' basic websites into attractive pages of shoppable social content is the forte of Tagshop, leading conversions for brands across categories.
The Solution
Visuals are powerful motivators when it comes to inspiring people to make travel plans and this where user-generated content becomes paramount.
UGC such as reviews, photos, and videos provide authentic and unbiased perspectives from real travelers, which can help establish trust with potential customers.
Sobroome's community is mainly travel-savvy people, who are run by spontaneity.
“We used Tagshop in a very specific manner to help drive traffic to our bookable tours, through re-purposing UGC from people holidaying in Broome”
- Founder & Manager, So Broome.
With Tagshop, Sobroome used branded content and user-generated content and turned it into a social feed of a shoppable gallery by tagging its products in the social feed and converting its visitors into customers, all through authentic visual marketing.
The Results
No matter the type of service or client, a good support system goes a long way. The team of So Broome was able to create an engaging feed without needing any technical knowledge because of Tagshop's user-friendly interface.
“It was a great experience using the tool. The team was prompt to provide assistance and any technical issues were resolved quickly by support”
- Founder & Manager, So Broome.
Understanding the process of a new tool can feel like a challenge but with the right assistance, Sobroome was able to create a compelling social feed and embed it into their website smoothly.
The Conclusion
Every industry is unique. Some thrive on information while others on visual details, and travel industry is definitely the latter one.
Turning a brand's boring websites into attractive pages of shoppable social content is one amazing feature of Tagshop, that leads conversions for brands across categories.
If this use case inspired you, then it's time for your bet on Tagshop.
Showcasing shoppable UGC is helping brands build a trustworthy reputation among customers.
UGC is the most credible form of social proof. Displaying shoppable customer UGC is enabling customers to make immediate purchases.
Shoppable UGC is bringing forth the ability to help customers visualize how they can experience traveling in Broome, which is resulting in more confident purchases.
Shoppable UGC is a great way for brands to create upselling and cross-selling opportunities with real use cases of your products in product and category pages.
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