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Explore how Eureka Street leveraged Tagshop solutions to make their e-commerce website inspiring, result-driven, and valuable for consumers.
Average Order Value
Monthly Clicks
Engagement
Eureka Street Furniture takes pride in adding a special piece of décor to your home, whether it’s a wall or standing mirror or stunning timber furniture.
From modern hardwood to traditional furnishings – they cater to a wide variety of products.
With a diverse range of pieces, like walls, standing and hanging mirrors, rustic sofas and sofa beds, aged coffee tables, stunning occasional chairs, and more, when you visit any Eureka, you’re bound to find something you love.
The Challenge
When a customers see an attractive decor product, their mind immediately jumps to “how this product will look in my house?”.
In addition, DTC shoppers are inclined towards content creation on social media platforms. Flaunting personal purchasing on social platforms is a major lifestyle trait of theirs.
However, product selling comes later, the challenge for online furniture stores is to make consumers imagine, inspire them, and acquire their interests.
Here visual marketing involving UGC plays an important role in attracting, engaging, and converting users when shopping online.
Eureka Street Furniture shared, “We faced problems like customer retention. Apart from that, our customers would often leave products in the cart. We could not give them a solid reason for why they should invest in our products. From a long-term perspective, we wanted to build trust among our audiences and acquire customer loyalty.”.
The quest to find a solution to these challenges led them to Shoppable Instagram & UGC galleries by Tagshop.
The Solution
Eureka Street came across Tagshop during their research for Shoppable galleries featuring user-generated content and an Instagram feed.
“During our research, we tried and tested different solutions like Tagshop. After rigorous comparison, we chose Tagshop as it provided all the social commerce solutions with premium features, reliable support, and most importantly – the best pricing among all.”
With Tagshop, Eureka Street furniture created two different shoppable galleries for their online store. In the first one, they curated their brand Instagram feed, made it shoppable, and featured it as a Shoppable Instagram feed on their e-commerce website homepage.
Whereas, for the second gallery, they curated user-generated posts from Instagram using hashtags & mentions. Further, they tagged products to the UGC posts and then published this Shoppable UGC gallery as a new landing page called “Inspiration”.
On the homepage they added Shoppable UGC and on their landing page "Get Inspired" which makes it a mix of UGC and Instagram Feed.
Inspiration gallery and Homepage gallery provided a more comprehensive and realistic view of a product than the product descriptions and images provided by the brand. This helped online shoppers get a better sense of what the product looks like, how it works, and how it may fit into their lives.
Eureka Street Furniture organized a lucky draw where customers had a chance of winning $500 by getting featured on their Inspiration wall.
The homepage Instagram shoppable feed is connected to the social Shopping UGC Inspiration gallery.
The Results
Since the integration of Shoppable Instagram & UGC galleries, Eureka Street has experienced over 10,000 monthly clicks on shoppable posts/CTAs, 500K views on the Homepage gallery, and an increase of 35% in average order value.
Overall both the shoppable images galleries collectively received 15% more conversions and 78% more positive response from their customers. The conversion rate from Shoppable UGC “Inspiration Gallery” is 12% which is way higher than the industry average.
“Taggbox Commerce has unlocked a new opportunity for us to turn our social media content uploaded by users (UGC) into a shoppable gallery that is bringing in the desired results successfully.”
- E-commerce Marketing Manager, ESF
The Conclusion
These shoppable galleries have successfully built trust, showcasing inspiring visuals, escalating revenue, and enhancing the customer shopping experience with a seamless and quick journey path.
Showcasing shoppable UGC is helping brands build a trustworthy reputation among customers.
UGC is the most credible form of social proof. Displaying shoppable customer UGC is enabling customers to make immediate purchases.
Shoppable UGC is bringing forth the ability to help customers visualize how consumers' goods would look in real life, which is resulting in more confident purchases.
Shoppable UGC is a great way for brands to create upselling and cross-selling opportunities with real use cases of your products in product and category pages.
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