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The clothing industry is saturated and faces numerous challenges; standing out in such a cutthroat industry requires nothing short of magic. Learn how Mum & Daughter, a popular apparel brand, established a name for themselves with a simple strategy.
Increase in Conversions
Increase in Average Order Value
Mum & Daughter is a brand lovingly helmed by a mother-daughter duo. The boutique had been offline for five years, but the duo wanted to change how they conducted their business operations.
They wished to sell their products online, shifting from an offline approach to an e-commerce store. The brand offers mother-daughter clothing sets that combine ladies' and children’s fashion. They wanted to showcase the essence of their offerings in real life, captured by UGC, and drive sales in parallel.
The Challenge
For Mum & Daughter, transitioning their business from retail to an online e-commerce store was challenging. Though it was the demand for the hour, it came with its fair share of problems, like redefining brand image and building customer trust
Moreover, there was no element of inspiration for customers to see products in real-life scenarios and purchase them confidently. Thus, they were looking for something that would help them showcase their products in an organic way, leading to more conversions, increased site traffic, brand trust, and maximized engagement for the brand.
The Solution
After researching various platforms, the Mum & Daughter team stumbled upon Tagshop.
“I was searching for a solution that can boost traffic, increase conversion rate, provide the best shopping experience, and highlight UGC on our website.”
- Co-Founder, Mum & Daughter
Tagshop solved their first problem by offering a shoppable gallery that allowed the brand's content on social media to be directly showcased onto their website. They displayed authentic UGC with products tagged, helping their customers to see, click and buy - all within the same interface.
This seamless integration of user-generated content (UGC) quickly became a game-changer for the business and solved the problem of lack of buying inspiration for customers. Tagshop also offered Mum & Daughter a solution to bank upon their social traffic by redirecting them directly to their product pages with Shopon.bio.
Mum & Daughter was able to create a shoppable link in bio featuring the brand's shoppable content. This gave the brand visibility and a hassle-free way for customers to shop from social media.
The Results
Tagshop's solutions for Mum & Daughter, especially the shoppable gallery became a driving force in boosting sales. The brand was able to showcase products through actual customer content which served as a great source of social proof, helping customers make confident buying decisions and leading to a 186% increase in conversions.
For Mum & Daughter, shoppable UGC gallery on their website also played a vital role in better product discovery that allowed the brand to capture sales through cross-selling, resulting in 58% surge in the average order value. Ultimately, the integration of Shopon.bio on Instagram, which directed users straight to the products also improved their visibility.
“I've always believed in the power of influencing, power of content created by our clients on social media, doing experiments with our outfits and influencing people by their content.”
- Co-Founder, Mum & Daughter
Ending Note
In a competitive e-commerce marketplace, even the most innovative and efficient brands find gaining visibility and building trust challenging. Doing that with a new audience base is a different challenge altogether.
If you are a brand and want your business to flourish, you must do what the industry and audience demand. By incorporating solutions like Shoppable UGC galleries, you inspire your customers, and reliable social proof and lead them to purchase.
The partnership between MumDaughter and Tagshop resulted in massive success for the brand, allowing them to achieve their goals more efficiently.
Showcasing shoppable UGC is helping brands build a trustworthy reputation among customers.
UGC is the most credible form of social proof. Displaying shoppable customer UGC is enabling customers to make immediate purchases.
Shoppable UGC is bringing forth the ability to help customers visualize how these automobile spare parts would be useful for them, which is resulting in more confident purchases.
Shoppable UGC is a great way for brands to create upselling and cross-selling opportunities with real use cases of your products in product and category pages.
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