What is Face Recognition?

Face recognition is a biometric technology that identifies or verifies a person by analyzing facial features. It uses machine learning and computer vision to map unique facial characteristics like the distance between eyes, jawline, or nose shape. This data is compared against the stored images to recognize individuals.

This is widely used in smartphones for unlocking devices; it also powers surveillance systems, airport security, and personalized shopping experiences. In marketing, it’s being explored for customer insights and targeted advertising. While powerful, face recognition raises ethical and privacy concerns, making responsible usage and compliance with regulations essential.