What is Ad Spend?

Ad spend or advertisement spend refers to the total amount a brand invests in promoting its products and services via online or offline channels. It includes channels such as social media, TV, print media, search engines, and display ads.

The amount spent on this advertising is crucial to a company’s overall budget, and thus making data-driven decisions in this method is crucial. It can be calculated using various cost models such as Cost per millie (CPM), Cost per click (CPC), Cost per action (CPA), etc.

The method you will choose to calculate ad spend depends on the goal of the campaign and the advertising platform.