Carousel ads are seen mainly on Instagram, Facebook, and LinkedIn in stories and feeds and are popular for their swipeable format. These ads are more interactive than single-image/video ads because they display multiple media content or products in a unified post. There are specific ways to use carousel ads to motivate more interaction, improve engagement, and display your brand specifics.

What are Carousel Ads?

Carousel ads are a unique advertising format that consists of multiple images or videos in a single post. They are used on social media platforms to display multiple products or features by brands in a single swipeable ad post. Advertisers can make viewers see everything in one place. 

In a single ad, you can share up to ten images or videos, calls to action, headlines, links, etc., in a carousel format. Viewers can see these ads on their phones, tablets, or laptops by scrolling through carousel cards. 

Because of the rotating effect, similar to a carousel device like a conveyor belt or a merry ground, these swipeable ads are called ‘carousels.’ Suitable carousel ads use cohesive images or videos to share a process, tell a story, or highlight products, features, or services.

Why Do You Use Carousel Ads?

Carousel ads are proven to be engaging and creative. They have a higher engagement rate than single-post ads. Research shows that carousel ads can drive 10X more website traffic than standard ad posts on Facebook and Instagram. Carousel ads also promote a 72% higher click-through rate. 

Businesses should promote their products or features using carousel ads on Facebook and Instagram, two giant platforms. They can include different headlines, CTAs, or features in each card on their carousel ad. Businesses can leverage carousel ads in different ways: 

  • Demonstrate numerous products that link to different landing pages.
  • To tell a brand/product story. 
  • Showcase several features of a single product. 
  • Sell the benefits of your products.

What is the Importance of Carousel Ads?

Carousel ads are like another type of social media marketing but perform much better than other advertisement forms. Carousel ads can:

1. Enhanced Engagement

To capture the attention of your target audience and motivate them to act visual or moving carousel ads are best. Carousel ads are more appealing compared to traditional or static photos. Customers who click through your carousel ads still interact with your brand.

2. Increased Click-Through Rates (CTRs)

CTR is basically how well your viewers are interacting with your ads. Compared to video ads, carousel ads get 30% more clicks and 34% more clicks than single-post ads. Carousel ads are your go-to if you want to get increased click-through rates (CTR). 

3. Improved Conversion Rates

Carousel ads are the best for funneling potential customers from the initial stage to decision-making. Each card can feature a different call to action, such as guiding users to the website, signing up, or purchasing. Compared to single-post ads, they have a 10% higher chance. 

4. Better Ad Performance

If you want to maximize your advertising investment, carousel ads are the champions of better ad performance. They give 28% and 42% higher returns from single-image and video ads, respectively. This data justifies the impact of carousel ads on a business’s social media marketing strategy.