Social media sites are full of user-generated content. From content creators to your friends next door, all have their contributions to UGC. It has become very common for people to flaunt products they use on social media with catchy captions. This content works as a powerful source of modern marketing strategies for brands. Let’s know about User-generated content in detail.
What is User-Generated Content?
User-generated content or UGC is the content created by the customers where they talk about brands or the product they use. This content is unsponsored and is actively based on the customer’s authentic experience. UGC might include photos, videos, reels, and different social media posts of the products.
It is a valuable resource for the brands that help to build credibility in this competitive crowd. It holds more power than the promotional advertisements created by brands as it shows real experience. It also helps gather more eyes upon your brand as people tend to share and reshare UGC.
Today’s Businesses are using the UGC to show brand loyalty to their potential customers. They repost them on their official social handles like Instagram handle, displaying them on the website and product page. These help them to gain better conversion and sale rates.
Types of User-Generated Content
User-generated content comes in multiple formats as customers can share their experience in various ways. Let’s take a look at some of them.
Reviews and testimonials
This type of UGC has a huge impact on potential customer’s buying choices. They are the honest opinion of the users based on their personal experience about the products. Potential customers decide the authenticity of a brand based on these reviews. Businesses even display reviews and testimonials on their website and e-commerce stores to boost their authenticity.
Social media content
Social media is the biggest and strongest source of user-generated content. Whether it’s Instagram, Facebook, Twitter, or any other, every day people post their views about different brands. For potential audiences, these social media posts work as a genuine way to know about any brand.
Blog posts and articles
A large portion of people online use blogs and articles to express their opinions about a brand. You can see people using different channels to bring blog posts before an audience as UGC. Bloggers often mention brands in their articles that help your brand gain fame.
