Imagine shopping online, but instead of just seeing plain pictures, you can see clothes on real customers instead of models, furniture in your room, or even makeup on your face! That’s visual commerce. It’s about using powerful visuals like images or videos and special effects to make online shopping fun and helpful.
What is visual commerce?
Visual commerce ditches flat product photos for a dynamic shopping experience. It involves 360° views, AR furniture placement, and eye-catching lifestyle videos. It’s about using visuals to tell a story, letting customers genuinely connect with what you’re selling. This boosts engagement, clarifies product details, and builds brand identity, leading to happier shoppers and a fatter bottom line.
Why is visual commerce important?
- Increased engagement: Compelling visuals grab attention and keep shoppers on your site longer.
- Improved product understanding: Interactive features like 360° views and AR give a more realistic sense of a product.
- Boosted conversions: Shoppers are more likely to buy a product they can genuinely visualize using it.
- More vital brand storytelling: Visuals can effectively communicate your brand’s personality and values.
Examples of visual commerce in action:
- Shoppable galleries on the website: Let customers shop socially by embedding shoppable content on web pages.
- Interactive product pages: Offer 360° views, zoom functions, and high-resolution close-ups.
- Customer reviews with photos: Showcase real people using and loving your products.
AR product visualization: Allow customers to see furniture in their homes or makeup virtually applied to their faces.
