eCommerce Glossary

For eCommerce businesses, getting sales can be tricky. Affiliate marketing, in this regard, has proven to be a yielding strategy for brands....

Carousel ads are seen mainly on Instagram, Facebook, and LinkedIn in stories and feeds and are popular for their swipeable format. These...

Content marketing is a powerful form of marketing centered on creating content to attract the target audience. This could be in the...

What is CPC (Cost Per Click)? Cost-per-click (CPC) is a digital marketing metric used to measure the amount of money paid for...

What is a Content Creator? A content creator is someone who generates educational, informational, or entertaining material like —blogs, videos, images, reviews...

We live in a visual culture where video marketing rules the landscape, especially on social media. With the onset of Facebook reels,...

Social media is a vast ocean of content and information. In addition to images, videos, and textual content, you must have seen...

Choosing an Instagram handle differentiates you from others. With over 1 billion active users, it is essential to decode the basics to...

In the rapidly evolving landscape of social media, leveraging the latest features can significantly boost a business's online presence. One such feature...

What is Instagram Feed? An Instagram feed is a collection of posts created by a user on their Instagram profile. This collection...

What is Influencer Marketing Influencer marketing refers to a type of marketing strategy that involves collaborating with influential individuals, known as influencers,...

Social media sites are full of user-generated content. From content creators to your friends next door, all have their contributions to UGC....

What is UGC Creator? By definition, a UGC creator is someone who creates genuine content for brands based on real experiences without...

Visual marketing harnesses the power of visual elements to overcome language barriers, precipitate complex information, and give rise to emotional responses. What...