eCommerce Glossary

Understanding eCommerce terms, jargons, and key metrics can be a little overwhelming. Find definitions, derivations, and formulas all in one place to learn and build upon.
Influencer Discovery

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Affiliate Marketing

For eCommerce businesses, getting sales can be tricky. Affiliate marketing, in this regard, has proven to be a yielding strategy for brands....

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Carousel Ads

Carousel ads are seen mainly on Instagram, Facebook, and LinkedIn in stories and feeds and are popular for their swipeable format. These...

Content Marketing

Content marketing is a powerful form of marketing centered on creating content to attract the target audience. This could be in the...

CPC (Cost Per Click)

What is CPC (Cost Per Click)? Cost-per-click (CPC) is a digital marketing metric used to measure the amount of money paid for...

Content Creator

What is a Content Creator? A content creator is someone who generates educational, informational, or entertaining material like —blogs, videos, images, reviews...

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Facebook Reels

We live in a visual culture where video marketing rules the landscape, especially on social media. With the onset of Facebook reels,...

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Hashtags

Social media is a vast ocean of content and information. In addition to images, videos, and textual content, you must have seen...

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Instagram Handle

Choosing an Instagram handle differentiates you from others. With over 1 billion active users, it is essential to decode the basics to...

Instagram Reels

In the rapidly evolving landscape of social media, leveraging the latest features can significantly boost a business's online presence. One such feature...

Instagram Feed

What is Instagram Feed? An Instagram feed is a collection of posts created by a user on their Instagram profile. This collection...

Influencer Marketing

What is Influencer Marketing Influencer marketing refers to a type of marketing strategy that involves collaborating with influential individuals, known as influencers,...

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User-Generated Content

Social media sites are full of user-generated content. From content creators to your friends next door, all have their contributions to UGC....

UGC Creator

What is UGC Creator? By definition, a UGC creator is someone who creates genuine content for brands based on real experiences without...

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Visual Marketing

Visual marketing harnesses the power of visual elements to overcome language barriers, precipitate complex information, and give rise to emotional responses. What...