We live in a visual culture where video marketing rules the landscape, especially on social media. With the onset of Facebook reels, short-form content that WOWs its users has become a go-to tool for engagement. Now, in just a few seconds, brands can capture attention, tell engaging stories, and drive action, all while users scroll through the feed.

 Yet a lot of creators and brands still have their doubts regarding Facebook reels. What are they, its top features, and a lot more? So, we will cover the same for you in this glossary. Stay tuned till the end to get acquainted with Facebook reels. 

What are Facebook Reels?

Facebook reels are short-form videos created and shared across the Facebook platform. They are similar to TikTok, Instagram reels, and YouTube shorts and are known for their engagement and interesting content. These bite-sized videos range from 3 to 90 seconds and have a 9:16 format. 

Often, these videos are made by individuals, content creators, and brands participating in trends and challenges. You can add music, AR effects, filters, and other options to your reels. Reels can also be recommended based on what may be relevant to you and may appear in your feed and videos. 

Key Features of Facebook Reels

We have listed down some of the top features of Facebook reels. Let’s look at them in detail:

Editing Tools

Similar to Instagram and TikTok, Facebook has an editing feature within reels, too. You can stitch together multiple clips into one reel, and it gives you various transition features, music options, and creative effects. Here are some more editing features:

  • Reels can be recorded in a series of clips or all at once using imported videos from your phone’s photo gallery or by uploading new videos during creation.
  • You can choose your desired video speed. 
  • Easily adjust how your video clip is positioned by zooming in and out with 2 finger pinch. 
  • The green screen feature that lets you choose a background for your reel. 
  • You can add music or other’s original audio to your Facebook reel using the Audio library. 

Discover New Reels

Facebook has rolled out new ways to discover Facebook reels. Now, you can discover people, content, and experiences that help you explore and grow your interests. Reels have also become more social, with people re-sharing them across apps more than 2 billion times daily. To make it more discoverable, Facebook has added reels to the main navigation at the top of Facebook watch to give quick access, making it easier to discover creators, trends, and content. Additionally, you can now scroll seamlessly between reels and long-form videos when watching videos. 

Monetization

Facebook reels can be a great way to turn your audience into a source of income. When you monetize your reels, you can earn revenue from ads that play during your videos. Facebook plays ads based on video content, your audience, and engagement rates. As per Facebook, you will receive a 20% revenue share on eligible videos, regardless of whether you use just one or more pieces of licensed music in your video. You can monetize your reels using Facebook ads; Facebook reels play bonus programs, Facebook stars, affiliate marketing, etc.