For eCommerce businesses, getting sales can be tricky. Affiliate marketing, in this regard, has proven to be a yielding strategy for brands. With affiliate marketing, brands can tap into a new customer base and maximize their revenue unmatchably. 

What is Affiliate Marketing?

In simple terms, affiliate marketing is a strategy in which a business partners with third parties to bring them more sales. Essentially, it is a performance-based marketing model that rewards its “affiliates” in return for generating more leads or improving website traffic through their own marketing efforts. 

What Are The Types Of Affiliate Marketing?

Affiliate marketing can be categorized into three main types: unattached affiliate marketing, involved affiliate marketing, and related affiliate marketing. 

  1. Unattached Affiliate Marketing: This type of affiliate marketing involves no connection between the affiliate and the product or service they promote. The affiliate does not have personal experience with the product, and the promotion is done through indirect or paid advertising. 
  2. Involved Affiliate Marketing: This type of affiliate marketing involves affiliates promoting products or services directly. Affiliates market the products on a more personal level through blogs, social media posts, or emails. 
  3. Related Affiliate Marketing: This type of affiliate marketing involves a deeper connection between the affiliate and the product or service they are promoting. The affiliate openly promotes the product or endorses it. They may create videos and guides or leave detailed reviews with personal recommendations.  

How Does Affiliate Marketing Work?

Affiliate marketing goes two ways. Businesses host affiliate marketing programs where they set certain expectations and collaborate with affiliate marketers or partners to help them achieve these goals in return for a commission. Here are some details on how it works:

  1. The first step of this marketing is defining the businesses’ expectations, such as generating more leads, sign-ups, website traffic, customers, and sales. 
  2. Now, to achieve these targets, businesses offer promotional kits to affiliate marketers. These kits often contain branding materials such as digital banners, logos, and other promotional materials. 
  3. Businesses offer a set commission to their affiliates for each successful conversion. The commission is one-time or can be recurring, depending upon the business terms & conditions. 
  4. Another important factor of affiliate marketing is the cookie duration. For affiliates, this is a window within which any conversions made by customers referred by the affiliate partner will earn them a commission.

Is Affiliate Marketing A Good Option For Income?

Affiliate marketing is a commission-based model and its profitability solely depends on the marketing efforts of an affiliate. In various instances, affiliate marketers have earned high income through affiliate marketing.

Various businesses offer affiliate marketing programs with high commission rates of up to 60-80%. If you are an affiliate marketer, looking to invest your time in partnering with businesses, Tagshop offers a high-value affiliate program that caters to marketers’ expectations well. 


To summarize, affiliate marketing is a value-driven marketing strategy. For affiliate marketers, it can be a lucrative option if they are willing to invest time and effort in learning and applying effective marketing techniques. For businesses, it can act as an added source of conversions that can prove beneficial in the long run.