Influencer marketing campaigns, once confined to niche industries like consumer goods and fashion, have rapidly evolved into the quintessential marketing strategy of our time. What once was considered an emerging approach has now matured into a powerhouse strategy embraced by renowned brands across all sectors. And, this is why we are about to share with...
Reading Time: 6 minutes In recent years, Instagram has undergone a remarkable transformation from being a mere platform for social interaction to a dynamic hub for shopping and commerce. Businesses aren’t just focused on posting content for the sake of maintaining a social presence anymore. They are also posting to retrieve sales and generate profits. The inception of Shoppable […]
Reading Time: 6 minutes A profound transformation has swept through the e-commerce landscape, revolutionizing the way businesses sell their products. Gone are the days when it was a one-way street for selling products. Now, with more competition and smarter customers, e-commerce brands are embracing a dynamic strategy centered around Social shopping platforms. These platforms are the new hotspots for […]
Reading Time: 7 minutes In today’s digital and marketing landscape, brevity is not just a preference; it’s a necessity. Gone are the days when audiences had the patience to sit through lengthy, 4-minute video advertisements that often left them feeling disconnected from the product or service being promoted. Thanks to the meteoric rise of TikTok, short-form videos have taken […]
Reading Time: 9 minutes Modern-day brands rely on modern-day marketing tactics. Traditional ways of advertising have proved to be highly impactful in the past, but now, audiences need more. They don’t want to see advertisements. They want to be impressed with details, authenticity, and personalization. Influencer marketing, as we know, is that aid. Brands can reach their potential customers […]
Reading Time: 5 minutes If you are an eCommerce business or marketer, we have a question: Are you looking for more suitable Yotpo alternatives for your brand? If yes, you’re at the right place. Leveraging the power of social commerce in your marketing efforts has become crucial for literally every eCommerce brand. It is that game-changing strategy that can […]
Reading Time: 8 minutes Imagine this: a potential customer invests a significant amount of time browsing through your products. Say days or even weeks. And just as they put they add products to the cart, they vanish before finishing the checkout. It’s baffling. And exactly what shopping cart abandonment is in eCommerce. Studies show that 70.72% of online shopping […]
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