Uploading products, managing inventory, providing 24/7 customer support, and creating a website.
This task list goes on longer and longer when running an e-commerce business.
Thankfully, the rise of AI and Machine learning has made the process easier. One of the primary roles of emerging technology is to minimize manual efforts in business while increasing efficiency and accuracy. AI and Machine Learning have also done the same.
As a result, e-commerce has seen a wealth of opportunities since the AI and ML industry opened up to them. Let us look at the best AI tools for e-commerce businesses and their scope.
What is AI and Machine Learning?
People often use AI and Machine learning interchangeably. The confusion is understandable, as both are closely related. Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems.
These processes include learning (acquiring information and rules for using the information), reasoning (using rules to reach approximate or definite conclusions), and self-correction.
Machine learning is a branch of artificial intelligence that focuses on developing algorithms and models that enable computers to learn and make predictions or decisions without explicitly being programmed. In other words, machine learning allows computers to analyze and interpret data, identify patterns, and continuously improve their performance.
The way people shop has changed, and so has business interaction. Gone are the days when business owners depended on a single advertisement to bring sales. Today, they want to interact with their target market at every touch point and simplify the process. As a result, AI tools have entered the world of ecommerce.
What are the benefits of using AI in ecommerce?
Many large ecommerce companies have already incorporated AI into their ecommerce strategy. This helps to streamline their operations and make the most out of their business.
Let us look at the benefits of using AI tools in ecommerce. Note that the benefits of using AI in ecommerce are not limited to the given ones. It depends on the given tools and their scope.
1. Product recommendations
Many AI tools can help users increase their average order value. AI tools can also influence customers’ purchase decisions using data and information based on their previous orders, likings, and browsing habits. Businesses can increase their average order value by using these product recommendations.
2. Better Customer Service through AI Chatbots
As the demands increase, patience becomes scarce. As a result, it becomes difficult for businesses to be responsive and provide fast customer service.
With the help of AI-driven chatbots, businesses can keep the conversation going with their target customers for any specific queries.
Chatbots also help provide a personalized customer experience by directing customers to product pages or the FAQ section.
3. Better Visual Presentation
Visual presentation has become essential to selling a product or service. Thankfully, many AI-driven graphic design tools can ease the process of designing social media posts.
Best AI Tools for Ecommerce
Let’s explore the best examples of AI tools for ecommerce businesses, how they can benefit the business, and what scope of transformation it has in the ecommerce industry.
1. Tagshop: AI Recommended Shoppable Galleries
Tagshop is the leading UGC platform for ecommerce brands. This is one of the best and top AI tools for ecommerce stores. This helps the users to utilize their user-generated content to tag their products and enable shoppable galleries. Tagshop enables business owners to engage in intelligent commerce. Using Tagshop, business owners can optimize their performance with intelligent AI product recommendations and auto-tagging functionalities.
They can also provide shoppers a shopping experience with accurate products tagged on posts.
At the heart of Tagshop is its advanced AI technology that intelligently analyzes and understands product attributes within the images, helping automated product tagging. This saves time for ecommerce businesses and ensures accurate and relevant product associations.
2. Hostinger: AI Domain Name Generator
Hostinger is a reputable web hosting provider and an intelligent solution for businesses looking to facilitate their online presence. It can be one of the great AI tools for e-commerce as it leverages AI to create layouts, content, and designs based on input. Users can easily customize their sites using the drag-and-drop features. Hostinger also provides users with a heatmap tool to see where visitors click.
3. Shopify: AI Website Builder
Shopify is one of the best AI tools for ecommerce platforms that lets anyone start and grow their business online from scratch. You can use Shopify to build an online store, manage sales, and accept payment in digital and physical stores.
Shopify has its own AI website builder, named Shogun. It provides accessible drag-and-drop features. Users need prior knowledge of code or are afraid of the learning curve. This means that even a non-technical person can now create an ecommerce website.
The Shopify AI website Shogun allows users to create impressive pages in seconds. With only a few user prompts, the website creates website sections. It also provides an AI-based copywriter that lets users add catchy product descriptions.
4. Adobe Sensei: Provides AI-powered tools
Adobe Sensei is another great AI tool for e-commerce on the list. It is part of Adobe’s suite of AI-powered tools. This tool aims to automate and streamline workflows. It uses machine learning algorithms to analyze and understand data and then uses that knowledge to improve the user experience. Sensei in the Adobe Experience cloud helps businesses predict customer behavior, generate meaningful campaigns, and ensure better returns on marketing investment.
3. Canva: AI Designing
Canva is a graphic design platform that helps users create designs easily for social media posts, infographics, presentations, and more. Canva AI helps users ease their design process. Let us take the Canva AI background remover tool, for example. Instead of manually outlining the areas to remove, the Background Remover tool lets you delete the background in minutes.
4. Intercom: Chatbot
Intercom is a comprehensive customer communication platform that goes beyond traditional chatbot capabilities. While its chatbot functionality is excellent, it integrates with other tools to provide a holistic customer experience. AI powers the Intercom’s chatbot and can handle many customer inquiries, from basic FAQs to more complex issues. It can be customized to match your brand’s personality and provide tailored responses.
Beyond chatbots, Intercom offers customer messaging, in-app messaging, email marketing, and customer support features. This integrated approach helps users create meaningful connections with their customers across multiple channels. By centralizing customer interactions, Intercom provides valuable insights into customer behavior and preferences, helping them make data-driven decisions.
7. ViSenze: Provides Visual Search and Cross-Selling Capabilities
Another AI tool for ecommerce on our list is Visenze. This tool revolutionizes product discovery by replacing traditional keyword searches with intuitive image-based queries. This award-winning visual search platform leverages advanced computer vision technology to empower users to find what they are looking for accurately. This helps the users to eliminate the language barriers and dive into the world of visual inspiration. Visenze redefines how consumers explore and purchase products.
8. Medallia: Understand customer sentiment
Medallia is another one of the best AI tools for e-commerce. It empowers organizations to truly understand their customers by capturing and analyzing feedback across multiple channels, from surveys and social media to reviews and customer support interaction. Medallia provides a comprehensive view of customer sentiment.
This helps them transform raw data into actionable insights. Medallia helps businesses identify trends, uncover pain points, and measure customer satisfaction. These insights can be leveraged to improve products, enhance customers’ experiences, and drive overall business growth.
9. Salesforce Einstein: AI-Driven Insights to Predict Deal Outcomes
Salesforce Einstein is a powerful AI-powered tool designed to optimize sales processes and boost performance. This helps them to leverage the power of data. As a result, Salesforce Einstein provides its sales team with valuable insights to help them make informed decisions.
From predicting deal outcomes and identifying high-potential leads to automating routine tasks, this tool helps sales reps focus on building relationships and closing deals. This makes the tool the best in the industry, improving its accuracy and effectiveness.
10. Peak AI: Offers AI-Driven Audience Segmentation
Peak AI specializes in understanding customers on a deeper level. It leverages AI to segment audiences based on various factors, enabling businesses to tailor their marketing efforts and deliver personalized experiences.
11. Reply.io: Uses AI to Automate Email Outreach
Reply.io helps users add a pinch of AI to their sales outreach process, streamlining it and pushing the team forward to close more deals. It tackles repetitive tasks like crafting personalized messages with dynamic content and automating the delivery process based on specific triggers. Reply.io is an AI-powered assistant that can generate complete messages in seconds, even personalizing greetings at scale.
reply.io provides real-time insights into email open clicks and replies. The outreach continues beyond email; this tool allows you to connect with prospects across multiple challenges like social media platforms, maximizing the scope for engagement.
12. Sprout Social: Offers AI-Driven Social Media Listening
Sprout Social is a great platform that empowers businesses to effectively manage and understand their social media presence. Its AI-driven social listening capabilities offer unparalleled insights into audience sentiment, trends, and competitor analysis. It also helps users monitor conversations across various platforms. It helps the brands recognize the opportunity to address their [problems immediately and measure the impact of their social media efforts.
Beyond social media listening, Sprout Social offers a comprehensive suite of tools for publishing content, engaging with the audience, and measuring performance.
13. Frase: Creates AI-Generated Content
Frase is an AI-driven content creation platform that helps produce high-quality content. It uses advanced natural language processing to generate ideas, outlines, and even complete articles based on specific topics and keywords. Frase’s AI extends beyond content generation. It also offers search engine optimization suggestions, helps with competitor analysis, and provides insights and preferences. It helps users automate time-consuming tasks and provides data-driven recommendations.
14. Synthesia: Creates realistic AI-Generated Videos
Synthesia is a groundbreaking platform that transforms text into realistic AI-generated videos. With its advanced features and AI technology, Synthesia can create videos featuring visual avatars that speak different languages and tones, making it a versatile tool for various applications.
From marketing and e-learning to customer support and internal communications, Synthesia offers endless possibilities. This tool eliminates the need for professional video production, saving time and resources while delivering high-quality, engaging video content.
Conclusion
Integrating artificial intelligence (AI) in ecommerce can help businesses enhance their online presence, increase sales, and enhance overall customer experience. By enhancing the right AI tools for ecommerce businesses and incorporating them into the current system, business owners can drive long-term growth and make the most out of their business ideas.
To adopt AI in Ecommerce, businesses must first understand the AI application landscape.
According to Bloomreach’s data, by 2032, the e-commerce AI market is expected to reach $45.72 billion. 84% of ecommerce businesses place AI as their top priority.
And keeping that in mind, it is clear that AI is here to stay and flourish. So, what is stopping you now? Pick the best AI tools for ecommerce (based on your needs), and see your business grow.
Frequently Asked Questions
Using AI tools in online stores comes with numerous benefits. Enhancing the customer experience using AI chatbots and automating the marketing strategy can help businesses enhance their ROI in many ways.
Choosing the right AI tools for ecommerce business is based on various factors. For example, if your business requires 24/7 customer support, you can opt for an AI chatbot.
