What is Cart Abandonment? An abandoned cart is a scenario where the customer adds products to the shopping cart on an eCommerce...
The eCommerce industry is booming. Estimatedly, there are roughly 12 million to 24 million eCommerce websites globally. With a number that huge,...
What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO) is a systematic process focused on improving the percentage of website visitors...
What is a Content Creator? A content creator is someone who generates educational, informational, or entertaining material like —blogs, videos, images, reviews...
What is Dropshipping? Dropshipping is an order fulfillment method where an e-commerce business does not need to manage an inventory or keep...
What is Email Marketing? Email marketing is a powerful marketing strategy that involves cultivating an engaged and solid audience through targeted emails....
What is Gross Merchandise Value (GMV)? Gross merchandise value or GMV is a measuring metric used to calculate the amount of merchandise...
What is Instagram Feed? An Instagram feed is a collection of posts created by a user on their Instagram profile. This collection...
What is Interactive Shopping? If we go by definition, interactive shopping is a modern and interactive way of shopping that uses technology...
What is Instagram Shop? Instagram Shop is an impressive feature that enables users to curate a personalized feed of social content and...
What is Influencer Marketing Influencer marketing refers to a type of marketing strategy that involves collaborating with influential individuals, known as influencers,...
Customer Lifetime Value (LTV) is a metric that represents the predicted total value a customer will bring to a business throughout their...
What is Retention Marketing? Retention marketing is a form of marketing that focuses on maintaining customer loyalty using retention tactics and strategies....
Shoppable videos are interactive content that blends e-commerce functionalities directly into the video viewing experience. What are Shoppable Videos? Shoppable videos mean...
What are Social Media Feeds? Social media feeds are ubiquitous in today's digital landscape, shaping how we consume information, connect with others,...
In the landscape of Ecommerce, the way buyers shop and connect with their favorite brands has evolved dramatically. Social Commerce plays a...
With over 150 million users from the US alone, TikTok has always been a pro-shopping platform. If not organically, users on TikTok...
What is UGC Creator? By definition, a UGC creator is someone who creates genuine content for brands based on real experiences without...
Imagine shopping online, but instead of just seeing plain pictures, you can see clothes on real customers instead of models, furniture in...
What is Video Commerce? Video commerce refers to the intersection of video content and e-commerce, creating a dynamic social shopping experience for...
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