eCommerce Glossary

Understanding eCommerce terms, jargons, and key metrics can be a little overwhelming. Find definitions, derivations, and formulas all in one place to learn and build upon.
Influencer Discovery

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AI Recommendation

One effective solution to achieve this is AI recommendation. This technology lets eCommerce businesses streamline the shopping journey with tailored product suggestions. ...

Average order value (AOV)

In the world of e-commerce, Average Order Value (AOV) is a critical metric that businesses often track. This figure provides valuable insights...

Affiliate Marketing

For eCommerce businesses, getting sales can be tricky. Affiliate marketing, in this regard, has proven to be a yielding strategy for brands....

Abandoned Cart

What is Cart Abandonment? An abandoned cart is a scenario where the customer adds products to the shopping cart on an eCommerce...

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Brand Authenticity

eCommerce businesses today experience fierce competition for various reasons, the most significant being the existence of an alternative for each brand. To...

Buyer Persona

The eCommerce industry is booming. Estimatedly, there are roughly 12 million to 24 million eCommerce websites globally. With a number that huge,...

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Customer Reviews

Advertisements do not excite the audience to try and trust any brand as much as they used to. The opinions of other...

Consumer Packaged Goods (CPG) Marketing

Consumer packaged goods are the products purchased by customers that need regular replacement or repurchases. Examples of CPG include food items, toiletries,...

Content Marketing

Content marketing is a powerful form of marketing centered on creating content to attract the target audience. This could be in the...

Content Curation

Life becomes so easy when you get maximum results with minimal effort, right? That’s what brands enjoy with content curation. With content...

CPC (Cost Per Click)

What is CPC (Cost Per Click)? Cost-per-click (CPC) is a digital marketing metric used to measure the amount of money paid for...

Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO) is a systematic process focused on improving the percentage of website visitors...

Content Creator

What is a Content Creator? A content creator is someone who generates educational, informational, or entertaining material like —blogs, videos, images, reviews...

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Dropshipping

What is Dropshipping? Dropshipping is an order fulfillment method where an e-commerce business does not need to manage an inventory or keep...

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Email Marketing

What is Email Marketing? Email marketing is a powerful marketing strategy that involves cultivating an engaged and solid audience through targeted emails....

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Gross Merchandise Value (GMV)

What is Gross Merchandise Value (GMV)? Gross merchandise value or GMV is a measuring metric used to calculate the amount of merchandise...

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Hashtags

Social media is a vast ocean of content and information. In addition to images, videos, and textual content, you must have seen...

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Instagram Reels

In the rapidly evolving landscape of social media, leveraging the latest features can significantly boost a business's online presence. One such feature...

Interactive Content

How many times have you caught yourself skipping static posts and engaging with posts like surveys, polls, quizzes, etc? Never Right?  Online...

Instagram Feed

What is Instagram Feed? An Instagram feed is a collection of posts created by a user on their Instagram profile. This collection...

Interactive Shopping

What is Interactive Shopping? If we go by definition, interactive shopping is a modern and interactive way of shopping that uses technology...

Instagram Shop

What is Instagram Shop? Instagram Shop is an impressive feature that enables users to curate a personalized feed of social content and...

Influencer Marketing

What is Influencer Marketing Influencer marketing refers to a type of marketing strategy that involves collaborating with influential individuals, known as influencers,...

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LTV (Customer Lifetime Value)

Customer Lifetime Value (LTV) is a metric that represents the predicted total value a customer will bring to a business throughout their...

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Product Hotspots

If you are looking for an effective way to streamline your customers’ purchase journey, then product hotspots can be of great value....

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Retention Marketing

What is Retention Marketing? Retention marketing is a form of marketing that focuses on maintaining customer loyalty using retention tactics and strategies....

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Shoppable Post

Shoppable posts are revolutionizing social commerce by seamlessly integrating product discovery and purchase directly within social media platforms. What is Shoppable Post?...

Shoppable Reels

Shoppable reels are short, engaging video clips on Instagram that allow viewers to purchase the products featured in the video directly. What...

Social Proof

Social proof is a form of social influence in which people are influenced by the actions of others in their decision-making. It's...

Shoppable Videos

Shoppable videos are interactive content that blends e-commerce functionalities directly into the video viewing experience.  What are Shoppable Videos?  Shoppable videos mean...

Social Media Feeds

What are Social Media Feeds? Social media feeds are ubiquitous in today's digital landscape, shaping how we consume information, connect with others,...

Social Commerce

In the landscape of Ecommerce, the way buyers shop and connect with their favorite brands has evolved dramatically. Social Commerce plays a...

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What Is TikTok Shop?

With over 150 million users from the US alone, TikTok has always been a pro-shopping platform. If not organically, users on TikTok...

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User-Generated Content

Social media sites are full of user-generated content. From content creators to your friends next door, all have their contributions to UGC....

UGC Creator

What is UGC Creator? By definition, a UGC creator is someone who creates genuine content for brands based on real experiences without...

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Visual Marketing

Visual marketing harnesses the power of visual elements to overcome language barriers, precipitate complex information, and give rise to emotional responses. What...

Video Testimonial

Video testimonials are potent forms of social proof that can significantly impact a brand’s reputation. Users often share video testimonials on review-sharing...

Visual Commerce

Imagine shopping online, but instead of just seeing plain pictures, you can see clothes on real customers instead of models, furniture in...

Video Commerce

What is Video Commerce? Video commerce refers to the intersection of video content and e-commerce, creating a dynamic social shopping experience for...