Introducing SnapUp: Collect UGC, Reviews & Ratings Beyond Social Media
User-generated content stands as a valuable asset for both businesses and consumers. It’s no secret that social proof, such as visual reviews, ratings, customer content, etc. are game-changing elements for brands.
Now, even though its significance cannot be overstated, its collection remains a challenge for businesses, leading to a common question – How can brands collect UGC, and how can they benefit from it?
Tagshop makes it easy for users with its on-site visual uploader – SnapUp.
Here’s a complete guide about the feature by Tagshop.
What Is SnapUp and Who Can Use It?
SnapUp is a feature by Tagshop that gives brand users the autonomy to upload reviews, ratings, and visual content like photos and videos. It allows the audience to directly upload this content through your preferred touchpoint, such as – scannable QR Codes or buttons placed in emails, eCommerce homepage or product pages, and in-store displays.
That’s not all. You can also customize this feature to improve its efficacy by adding a CTA or other actionable buttons.
This feature is particularly useful for businesses looking to drive and acquire more user-generated content and authentic social proof from their customers and leveraging it in various ways to build a trusted brand, backed by feedback from real customers.
Benefits of On-site Visual UGC, Reviews, & Rating Uploads
Let’s get a detailed overview of the key reasons that make this feature a necessity for your brand’s online store.
1. Understand Customer Emotions
Your customers are your best advocates and best critics. Therefore, it is essential to understand the emotions, feedback, and satisfaction levels. This helps brands to improve their experiences and strategies.
With a direct collection of UGC, reviews, and ratings, brands can understand customer emotions and satisfaction levels. It can also be leveraged to analyze brand performance.
2. Build A User-Generated Content Hub
User-generated content is the most trustworthy, reliable, and authentic form of content about a brand. Almost 95% of consumers trust what existing customers of a brand are saying while making a purchase.
This feature will help you collect and curate the most valuable, real, and raw user-generated content in different forms directly from the users. You can create a hub of this user-generated content and leverage it in your marketing campaigns and brand channels.
3. Leverage UGC on Your eCommerce Website
Your online store or brand website should look and feel trustworthy and credible. Social proof increases the chances of more leads, better user engagement, and maximized conversions leading to increased revenue and greater brand growth.
You can showcase the visual UGC on your product page galleries, add reviews to the home or category pages, and highlight positive ratings – all at once to maximize the click-through rate, upsell products, increase dwell time, inspire consumers, reduce cart abandonment, and boost your brand sales.
4. Get Pre-approved Content Rights
Since users on social media share the content, they are the owners of the content they share. Therefore, brands can not repurpose user-generated content without getting content rights.
However, with SnapUp, you can add UGC rights permissions in the terms and conditions to get implied content rights when the user submits their images, reviews, and ratings.
5. Leverage It Across Other Channels
Content creation is a lengthy, time consuming, and expensive process. Brands have to invest vast resources to create and publish content across different channels. In contrast, users’ content is created and shared by users directly without any massive investments.
You can leverage the collected user-generated content and reviews across different channels like website, online store, social ads, events, offline campaigns, social commerce platforms, and other channels.
How To Use Tagshop On-site UGC Uploads Feature?
Here’s a step by step guide on how you can use the on-site UGC uploads feature in your Tagshop account.
1. Create your free Tagshop account or sign in to an existing account
2. Click on Shoppable galleries from the sidebar; you will see all your galleries
3. Click on the Edit button of the gallery to which you want to add the feed.
Now go to the 10th step if you have existing shoppable galleries and want to enable this feature. If you have a new account, then follow each step.
4. Now choose your source platform, enter the feed type like a hashtag, handle, etc. a
5. Click on the Create Feed button and complete the authentication process, and you will get the content in your account.
6. Now it’s time to upload and tag products to the posts in your account.
6. Click on Add Products option under the product catalog in the sidebar; you will see different options
Import Product List: Uploads bulk products using a CSV file
Add A Product: adding single product at a time
Sync Shopify Products: syncing products directly from your shopify store
Choose the option that suits your needs and upload your products.
8. Now click on Tag Products under product catalog; all your posts will appear with a Tag Products option under them
9. Click on Tag product under any post, a popup will appear. Search your product and click on it to tag it to the post.
Similarly, you tag products to all your posts in your gallery.
10. Now it is time to enable the ON-SITE UGC UPLOADS feature; click on the Customization option under Design & Filter
11. You will see an On-site uploads option, click on it, and you will see different options
12. Now enter the details like Button text, title, description, terms & conditions, etc. and enable and apply the settings.
Button Text: The text will appear on the button when the user clicks on the button to submit images.
Title: It is the heading that will appear on the popup when the user clicks on the button
Description: It is a detailed description like title, appearing on the popup
Terms & Conditions: Enter the URL for T&Cs related to how you will use the content and what permissions are the users providing to you.
Once you are done with the aforementioned details and apply the settings, you can publish your gallery.
13. Click on Publish button at the bottom and choose where you want to show the gallery
14. Let’s choose Homepage & General Pages, now choose your CMS platform and follow the publishing steps.
Once you complete the steps, you will be able to see the gallery on your website and the on-site UGC uploads button.
How Does On-Site UGC Uploads Works?
Here’s how the on-site visual UGC, reviews, & rating uploads works once you add it to your shoppable gallery on your website/online store.
1. Users click on the “UGC uploading” button on your gallery
2. They add an image and choose to write either a caption or review & rating
3. Once done, then they click on Next and enter their Username & Email
4. Now, they click Submit button, and UGC is submitted to your Tagshop account
5. Go to moderation in your Tagshop account and find the submitted posts in the Private section
6. Make the posts public which you want to show in your gallery
7. Tag products to these posts, and then the posts will show on your shoppable gallery
That’s how easy it is to leverage the on-site UGC uploads option in your Tagshop Commerce account.
Conclusion
This was a complete guide on on-site visual UGC, reviews, and rating uploads feature from Tagshop. This feature can help you enable your brand growth and success through your customers’ voices.
Now it is time to get started and leverage this feature with Tagshop to maximize your online user engagement, boost sales, build social proof, and grow revenue. Similarly, you can also inspire your customers, build a community, highlight brand advocates and much more.
