Reading Time: 6 minutes A profound transformation has swept through the e-commerce landscape, revolutionizing the way businesses sell their products. Gone are the days when it was a one-way street for selling products. Now, with more competition and smarter customers, e-commerce brands are embracing a dynamic strategy centered around Social shopping platforms. These platforms are the new hotspots for […]
7 minute read
Reading Time: 6 minutes Social commerce examples are popping every day. With the rise in eCommerce, social media consumption, and advancement in technology, we are witnessing a new wave in shopping i.e. Social commerce. It is of no surprise that nowadays people are spending more of their time on social media. To an increasing extent, social media is becoming […]
8 minute read
Reading Time: 7 minutes Social shopping in 2024 is the new-age result-driven marketing strategy that brands are focusing heavily on. And why shouldn’t they when customers are becoming more comfortable with the concept of exploring social media for fulfilling their shopping desires? Millions of people explore social media platforms daily to get inspiration about what they can shop, trends, […]
9 minute read
Reading Time: 9 minutes When there is enough scope for imagination in a subject, interest follows naturally. This is precisely why the subject of e-commerce and its evolution has brought in a palpable boost of excitement to the marketing and business industries. Such that the e-commerce industry has expanded to give birth to an all-new subset – Social Commerce. […]
12 minute read
Reading Time: 6 minutes On a table where social media for marketing is in question, Facebook often stands out as the go-to platform. Facebook might not be the favorite platform of Generation Z, but it still is the top platform and the 2nd-most-used global app based on total usage time. The credit for this maintained popularity goes to Facebook’s […]
9 minute read
Reading Time: 10 minutes You’ve probably read this way too many times by now. The entire marketing world is talking about it. And we are, too! eCommerce is changing. Period. But what’s important here is that it is not just changing in a way that it’s growing or making a mark. But it’s also changing in a way that […]
14 minute read
Reading Time: 12 minutes Content consumption has its phases. Not too long ago, images were the dominant format of content, taking over textual content. However, as the e-commerce space continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional form of content. Interestingly, studies show that over 91% of […]
17 minute read
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