Reading Time: 8 minutes Have you ever scrolled through social media and seen a picture of someone wearing a nice pair of sunglasses you’ve been eyeing? Well, folks, this is the magic of visual UGC. In simple terms, visual UGC includes photos, videos, visual reviews, etc., created by people, not brands. Recent research reveals that 93% of eCommerce marketers […]
11 minute read
Reading Time: 10 minutes In a world of online shopping where customers cannot touch and feel the products, product videos have become a game changer. E-commerce businesses have several creative options for creating product videos that showcase their offering. However, the beauty lies in the variety of formats available. Businesses can strategically use product videos to guide potential buyers […]
13 minute read
Reading Time: 7 minutes Instagram shoppable videos are powerful marketing tools for eCommerce businesses. Particularly in today’s highly video-centric space, where all platforms, such as social media channels and online stores, are moving towards a video-led approach. Brands are utilizing the popularity of Instagram video content to attract customers at various business touchpoints. One of the most powerful ways […]
9 minute read
Reading Time: 11 minutes eCommerce businesses are constantly on the lookout for new and exciting strategies that could maximize their potential. And in this blog, we will discuss one such strategy – “embed Instagram videos on website”. When brands embed Instagram videos on website, they are able to achieve various positive results. This includes improved website engagement, better website […]
15 minute read
Reading Time: 6 minutes Are you fascinated by how some eCommerce stores seamlessly integrate YouTube shoppable videos into their pages? Imagine offering the same engaging experience for your brand. In this blog, we will show you exactly how to achieve that efficiently. The power of authentic YouTube content is impeccable. Statistics show that there are 4.95 billion active YouTube […]
8 minute read
Reading Time: 8 minutes Here’s an intriguing statistic to capture your attention: More than 3.2 billion images are uploaded on social media on a daily basis. Encountering this amount of content quickly saturates consumers’ overall attention spans, making it difficult, especially for brands, to stand out and get them to engage with this content. But there’s a catch: utilizing […]
11 minute read
Reading Time: 12 minutes This exponential growth of visual marketing didn’t happen overnight. Various factors, such as the growing usage of mobiles and social media and better accessibility of visual creation tools, led to its rise.Consequently, visual marketing has become a pivotal strategy for brands to engage audiences and drive consumer behavior through compelling and shareable content. Even though […]
16 minute read
Reading Time: 18 minutes Shoppable videos are transform the way we shop online. By integrating clickable product links, they provide a seamless shopping experience. Shoppable videos enhance engagement and drive higher conversion rates for brands. However, as eCommerce marketing continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional […]
24 minute read
Reading Time: 5 minutes Shoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands. Half a billion people globally consume and share stories every day. Instagram was the first social platform to introduce this” Disappearing” content in 2016. Nowadays, all social media platforms, […]
6 minute read
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