Reading Time: 8 minutes “Visual marketing breathes life into brands, transforming them from mere concepts into captivating realities.” Since the inception of time, even before the digital age, when marketing was merely confined to word-of-mouth and circulating pamphlets wrapped inside the morning newspaper, the one strategy that has stood out as a way to retain customers and sales is […]
11 minute read
Reading Time: 12 minutes Content consumption has its phases. Not too long ago, images were the dominant format of content, taking over textual content. However, as the e-commerce space continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional form of content. Interestingly, studies show that over 91% of […]
17 minute read
Reading Time: 8 minutes There has been a notable transformation in the eCommerce industry. Various new traits have been introduced, but there is one interesting new trend that has specifically changed the landscape – Shoppable Images. Shoppable images have emerged as a game-changer, enhancing the shopping experience by making it more convenient and interactive for users. This evolution goes […]
10 minute read
Reading Time: 5 minutes Shoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands. Half a billion people globally consume and share stories every day. Instagram was the first social platform to bring this “Vanishing” content back in 2016. Nowadays, all the […]
6 minute read
Reading Time: 6 minutes Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers and build brand awareness. And when this power is combined with customer reviews, the impact manifolds. Visual customer reviews can create social proof, enhance brand awareness, inculcate buying inspiration, and ultimately boost sales. According to research by The […]
8 minute read
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