eCommerce businesses are constantly on the lookout for new and exciting strategies that could maximize their potential. And in this blog, we will discuss one such strategy – “embed Instagram videos on website”.
When brands embed Instagram videos on website, they are able to achieve various positive results. This includes improved website engagement, better website visuals, and increased conversions. Suffice it to say that leveraging captivating Instagram videos to market products is a prime strategy.
Because of its proven effectiveness, it becomes even more essential to utilize it properly. In this blog, we will discuss types of Instagram videos and how brands can embed them into their eCommerce touchpoints.
What is the Meaning of Embed Instagram Videos?
Are you wondering what exactly it means to embed Instagram videos on website? To put it simply, it is a marketing tactic that involves collecting video content, such as Reels and Video Stories from Instagram and integrating it into your website’s pages.
This integration allows brands to transfer engaging video content on Instagram to their website. When viewers visit the website, they feel instantly attracted and spend more time exploring the store. This practice can improve websites’ engagement rates significantly.
Types of Instagram Videos that You Can Embed on Website
Instagram allows users to post videos in 3 major formats. All these types of videos offer a significant advantage and can cater to a unique category of audiences. Businesses can embed them into their website and yield results.
1. Instagram Reels
Instagram reels are the most popular video content format. They are short, engaging videos that users can create and edit with various effects, audio, and creative tools.
They are designed to entertain and inspire viewers. Currently, Instagram Reels are a trending style of Instagram video content due to its popularity among users across the globe. Additionally, for eCommerce businesses, Instagram reels present an opportunity to showcase their products in a highly targeted manner.
With third-party apps like Tagshop, brands can easily gather Instagram reels effortlessly and embed them into any website touchpoint.
2. Instagram Video Stories
Another popular video format is Instagram Stories. These are ‘disappearing videos’, meaning that these videos only stay visible to the users for 24 hours. Instagram Video Stories are especially popular among users as they can be posted in real-time without any fuss.
For brands, video stories are especially popular because they create urgency among customers and persuade them to take immediate action, such as clicking on the tagged products.
To leverage this urgency more efficiently, brands can embed video stories into their eCommerce touchpoints, like any other content.
3. Video Carousel Posts
Another type of Instagram video is carousel posts. This type of content format lets users post multiple videos together in a single post. Video carousel posts are ideal for users as they can easily showcase a series of related content or tell a story in multiple parts.
Carousel videos play a significant role for brands as well. When brands often have to showcase a single product from more than one angle, or when brands want to display their products in action by various customers, they can use carousel posts.
This type of content makes it easier for brands to put their best-looking content in a compilation and monetize it.
How to Embed Instagram Video on Website? (Step-By-Step)
If you want to learn how to embed Instagram videos on website, this is the section you should refer to. So, generally, there are two methods through which you can embed Instagram videos on your website.
- Embedding Instagram video manually through Instagram’s embed link.
- Embedding Instagram content automatically through Tagshop.
Let us learn more about both the methods and how you can implement them easily.
Method 1 (Instagram)
This is the easy method through which brands can embed Instagram videos on website effortlessly. The only downside is that you can embed only one post at a time. This method limits users from showcasing their entire feed, putting a constraint on brands.
Here are a few simple steps:
- The first step is to log in to your Instagram account on a computer or mobile browser.
- Now, pick the video you would like to embed into your website.
- Click on the three dots (Options) at the top corner of your posts.
Note: Make sure that the video is posted on a public account. Otherwise, you will not be able to embed it.
- Select ‘Embed’, and you will see a box with an embed code.
- Copy this code and embed it into your website’s backend.
Method 2 (Tagshop)
This method will let you embed Instagram videos on website in a more value-driven manner. By using third-party tools like Tagshop, eCommerce brands can easily collect multiple videos from Instagram through various sources such as reels, stories, user handles, etc. With Tagshop, users can curate a feed of these engaging videos and deploy them on valuable landing pages.
Let us learn how:
Login to Tagshop
- The first step is to log into Tagshop. If you are a new user, sign up by entering your credentials. Tagshop offers a 14-day free trial to all users so you can start exploring the tool immediately.
- If you are an existing user, simply log into your account.
Collect Content
- Once logged in, you can start collecting Instagram videos of your choice. From the source networks options provided on the screen, choose Instagram.
- Now, pick a feed type. This source is essential to help you pull content. For example, we have chosen Hashtag to create a Shoppable Instagram video feed. In the given field, enter your brand’s hashtag (or any hashtag of your choice), and click ‘Create Feed.’
- With Tagshop, you have the option to collect only Reels from Instagram. Just check the ‘Only Reels’ box, and you’re good to go.
- To include only videos in your gallery, you can add filters from the top right corner: Filter > Post Type > With Video.
Upload & Tag Products
- One your videos are collected, it is time to sync your product catalog. You will see various CMS platforms such as Shopify, WooCommerce and Magento.
- Choose any platform to sync your catalog instantly.
- You can also upload a product catalog without using a CMS. Click on the ‘Import Product List’ button and select the file from your device.
- Now, you can turn your posts shoppable by adding product tags to your collected video content by clicking the ‘Tag Products’ button.
Customize Your Feed
- To personalize your feed, navigate to ‘Apps & More’ on the side dashboard. Manage your feed by enabling features such as ‘Auto-Moderation’ to filter out unwanted posts or ‘Custom Post’ to manually upload videos.
- Then, go to ‘Website’ on the dashboard to select a gallery theme and customize it with CTA buttons, backgrounds, and more.
- Remember to click ‘Save Changes’ when you’re finished.
Publish Your Gallery
- Once your gallery is customized, you can finally publish it. Click on ‘Generate Code.’
- From the gallery type dropdown, select where you want to publish your gallery: Homepage or Product Pages. For example, we will choose Homepage here.
- You will now see various eCommerce platforms. Select any one from the list and follow the steps on the screen to embed your gallery.
- Your shoppable Instagram video feed is now successfully published on your website homepage.
How to Embed Instagram Video on Different Types of Websites
In the previous section, we learn how you can embed multiple Instagram videos into your eCommerce touchpoints in captivating galleries. However, if you do not have access to Tagshop or want to embed only a single Instagram video to your website, here’s how you can do it in respect to your preferred CMS.
- HTML
- WordPress
- Square Space
- Wix
- Shopify Store
1. How to Embed Instagram Video on an HTML Website
If you are looking for an easy way to embed an Instagram video into your HTML website, continue reading this section for a step-by-step guide.
- Firstly, go to the backend of your HTML website and find the field where you want to embed an Instagram video.
- Now, go to the same section in the code where you wish the video to be displayed.
- The next step is to copy the embed code of your video.
Note: You can generate the embed code for an Instagram video by opening the video you like and clicking on the Embed Code option from the options list.
- Finally, you must paste the generated embed code into the section on your HTML website.
- Save the changes you have made and publish the website. That’s all! Your video will now be embedded into the website.
2. How to Embed Video on a WordPress Website
To quickly embed your Instagram video into your WordPress website or blog, you can follow the simple steps.
- For the first step, open the text editor and go into Edit mode on your WordPress website.
- Now, create a custom HTML code by clicking the ‘+’ icon.
Note: You can generate the embed code for an Instagram video by opening the video you like and clicking on the Embed Code option from the options list.
- Once done, copy the generated code of the video you want to embed and paste it into the preferred section of your website.
- Once done, save the changes and publish your website.
3. How to Add Videos on a Squarespace Website
If you are a Squarespace user looking for a simple method to embed an Instagram video into your website, you’re at the right place. Learn how to do it in these simple steps.
- The first step is to log into the Squarespace admin.
- Once logged in, go into the edit mode and click “Add Block” in the editor window of a page or post.
- For the next step, choose ‘Embed’ from the menu and click the “</>” symbol in the URL area.
Note: You can generate the embed code for an Instagram video by opening the video you like and clicking on the Embed Code option from the options list.
- Finally, paste the embed code of your Instagram video into the field.
- Click Set and Apply to make your changes public.
4. How to Display Video on the Wix Website
You can easily embed an Instagram video into your Wix website using an embed code.
Let’s learn how.
Embed Videos with an Embed Code
- The first step is to log in to your Wix admin.
- From your Wix admin’s dashboard, click on the ‘+’ button, and at the bottom, click on ‘More.’
- Now, go to Embeds > HTML Frame
- Paste your embed code of your Instagram video in this frame and save the changes. Your video will be embedded successfully.
Note: You can generate the embed code for an Instagram video by opening the video you like and clicking on the Embed Code option from the options list.
5. How to Embed Video on the Shopify Website
Here is a simple way to embed Instagram videos on your Shopify website. Follow these simple steps:
Steps to Embed Video:
- Log into your Shopify admin and click on ‘Themes’ on the side dashboard.
- Now, you will see a window with your current theme displayed. Click ‘Customize,’ and a dashboard with customization options will appear.
- From here, scroll down and click ‘Add Section’ > ‘Video.’
- The ‘Video’ section will now appear on your dashboard. Drag this section to the desired location on your Shopify website.
- Once positioned, video settings will show up on the opposite side.
- Enter the URL of the Instagram video you wish to embed, save the changes, and the Instagram video will be embedded on your Shopify site.
The Key Benefits of Embedding Instagram Videos on Website
Instagram is one of the most popular social media channels in today’s times. Brands, users, and creators are leveraging it to achieve their various marketing goals. Due to the platform’s brilliant efficiency to cater to a wide range of audience, Instagram introduced reels that are essentially more engaging and visually appealing.
Here are some benefits of embedding Instagram videos on website:
1. Promotes Products & Services
Video content has proven to be highly communicative. When brands utilize video content to showcase their products, it greatly impacts customers. They are able to explore the product through clear visuals.
Moreover, promoting a product or service gets easier as brands can harness the power of visual storytelling more effectively. By placing the product or service in the limelight, brands can keep the customers fixated on them and encourage customers to further explore the product.
2. Increased Engagement and User Retention
Customer engagement is a crucial pain point eCommerce businesses face. Fortunately, captivating Instagram videos have proven to be of great value, especially when it comes to attracting and engaging website visitors.
By embedding exciting Instagram video content, such as collaborative videos with creators, or product demonstrations, brands can substantially boost engagement.
Moreover, when customers feel excited and intrigued by an engaging video, they are more likely to stay and explore the website further, leading to better user retention.
3. Enhanced Marketing and Conversion Rates
Customers enjoy interacting with brands that are authentic in what they preach. By embedding user-generated Instagram videos, eCommerce brands can instill trust and build a trusted relationship among themselves and their customers.
These UGC videos not only act as a catalog for products offered, but also as social proof. Embedding these videos can significantly enhance a brand’s marketing strategy and drive higher conversion rates by presenting captivating, visually-rich content that grabs your audience’s attention and builds confidence.
4. Improved Cross-Platform Marketing
Integrating Instagram videos creates a seamless experience between your social media presence and your website. Many brands have a powerful social media presence and hope to leverage it to widen their customer base.
By showcasing social media content, such as Instagram videos, on the website, brands can maintain consistent engagement across platforms.
Additionally, some brands also have high traffic on their website. By embedding Instagram videos on website, brands can showcase redirect users to social media and encourage them to create content for the brand.
Best 3 Tools for Embedding Instagram Video on Website
1. Tagshop
Tagshop is a leading shoppable Instagram and UGC platform, especially meant for eCommerce businesses. The tool allows brands to aggregate social content from platforms like Instagram and curate stunning galleries.
What’s special about Tagshop is that it is not only an embedding platform but also allows brands to turn these Instagram feeds shoppable. This means that customers can explore social content embedded on the website and also make purchases via that content.
Tagshop is an advanced tool that offers brilliant themes and customization options for maximum customer traction. It also allows you to embed Instagram video galleries into value-driving touchpoints like homepages and product pages.
2. Tagbox
Tagbox is a popular content aggregator and Instagram widget that allows users to curate attractive content galleries for their website. Users can utilize sources such as hashtags or user handle to fetch content easily from Instagram and build engaging feeds that can boost engagement and social proof.
Tagbox has a variety of features such as the implementation of CTA buttons, auto-moderation, and profanity filter that can help users retrieve the best impressions.
The tool is known especially for its ability to collect Instagram videos specifically, turn them into a compelling gallery and embed the gallery into various touchpoints such as website pages and emails.
3. Tagembed
Tagembed is a highly-rated social media aggregation and embedding tool that allows users to collect, curate, and display social media content from various platforms on their websites. With Tagembed users can build Instagram video galleries and customize them to match the look and feel of your website.
Tagembed’s efficient features allows users to curate widgets that exactly showcase the brand’s identity. Additionally, Tagembed is not just a social media aggregator; it is also an excellent social proof tool that enables users to collect and display reviews and ratings on their website.
Overall, Tagembed is a valuable tool for eCommerce brands, marketers, and website owners looking to enhance their online presence, engage visitors, and leverage social media content effectively.
Final Note
When brands embed Instagram videos on website, it creates a cohesive experience for users. As we know, videos are an influential form of content that can truly help brands inspire viewers from product discovery to purchase.
When eCommerce brands rely on video for marketing, they are not only improving their engagement. But also, building a trusted and transparent environment that can leave a lasting impression and encourage repeat visits.
In this article, we have learnt how to embed Instagram videos on website in various ways. This included using third-party apps like Tagshop as well as doing it directly via an embed code. We hope these methods helped you to embed your brand’s best performing Instagram videos on the website.
