Reading Time: 14 minutes Influencer marketing campaigns, once confined to niche industries like consumer goods and fashion, have rapidly evolved into the quintessential marketing strategy of our time. What once was considered an emerging approach has now matured into a powerhouse strategy embraced by renowned brands across all sectors. And, this is why we are about to share with […]
19 minute read
Reading Time: 7 minutes In today’s digital and marketing landscape, brevity is not just a preference; it’s a necessity. Gone are the days when audiences had the patience to sit through lengthy, 4-minute video advertisements that often left them feeling disconnected from the product or service being promoted. Thanks to the meteoric rise of TikTok, short-form videos have taken […]
9 minute read
Reading Time: 9 minutes Modern-day brands rely on modern-day marketing tactics. Traditional ways of advertising have proved to be highly impactful in the past, but now, audiences need more. They don’t want to see advertisements. They want to be impressed with details, authenticity, and personalization. Influencer marketing, as we know, is that aid. Brands can reach their potential customers […]
12 minute read
Reading Time: 5 minutes If you are an eCommerce business or marketer, we have a question: Are you looking for more suitable Yotpo alternatives for your brand? If yes, you’re at the right place. Leveraging the power of social commerce in your marketing efforts has become crucial for literally every eCommerce brand. It is that game-changing strategy that can […]
6 minute read
Reading Time: 8 minutes Imagine this: a potential customer invests a significant amount of time browsing through your products. Say days or even weeks. And just as they put they add products to the cart, they vanish before finishing the checkout. It’s baffling. And exactly what shopping cart abandonment is in eCommerce. Studies show that 70.72% of online shopping […]
10 minute read
Reading Time: 8 minutes UGC allows brands to bond with new and potential customers based on genuine, honest reviews and visuals. Picture your mind as a well-kept library: declutter, tidy shelves. Similarly, a UGC campaign succeeds with proper attention and fitting content, like maintaining your mental space. But there’s a challenge. The internet has a lot of opinions and […]
10 minute read
Reading Time: 8 minutes Great inventions always have two births. The first is when the invention occurs, and the second is when it hits popularity and reaches the masses. Artificial Intelligence is one such invention. Initially defined in 1950, but catching its pace today. AI is enhancing industries unexpectedly. And one example of these highly-affected industries is eCommerce. ‘AI […]
10 minute read
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