Reading Time: 8 minutesHave you ever scrolled through social media and seen a picture of someone wearing a nice pair of sunglasses you’ve been eyeing? Well, folks, this is the magic of visual UGC. In simple terms, visual UGC includes photos, videos, visual reviews, etc., created by people, not brands. Recent research reveals that 93% of eCommerce marketers […]
11 minute read
Reading Time: 10 minutesIn a world of online shopping where customers cannot touch and feel the products, product videos have become a game changer. E-commerce businesses have several creative options for creating product videos that showcase their offering. However, the beauty lies in the variety of formats available. Businesses can strategically use product videos to guide potential buyers […]
13 minute read
Reading Time: 8 minutesHere’s an intriguing statistic to capture your attention: More than 3.2 billion images are uploaded on social media on a daily basis. Encountering this amount of content quickly saturates consumers’ overall attention spans, making it difficult, especially for brands, to stand out and get them to engage with this content. But there’s a catch: utilizing […]
11 minute read
Reading Time: 12 minutesThis exponential growth of visual marketing didn’t happen overnight. Various factors, such as the growing usage of mobiles and social media and better accessibility of visual creation tools, led to its rise.Consequently, visual marketing has become a pivotal strategy for brands to engage audiences and drive consumer behavior through compelling and shareable content. Even though […]
15 minute read
Reading Time: 17 minutesShoppable videos are transform the way we shop online. By integrating clickable product links, they provide a seamless shopping experience. Shoppable videos enhance engagement and drive higher conversion rates for brands. However, as eCommerce marketing continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional […]
22 minute read
Reading Time: 5 minutesShoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands. Half a billion people globally consume and share stories every day. Instagram was the first social platform to introduce this” Disappearing” content in 2016. Nowadays, all social media platforms, […]
6 minute read
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