“Visual marketing breathes life into brands, transforming them from mere concepts into captivating realities.”
Since the inception of time, even before the digital age, when marketing was merely confined to word-of-mouth and circulating pamphlets wrapped inside the morning newspaper, the one strategy that has stood out as a way to retain customers and sales is providing customers with a top-tier experience.
Now, with the constantly evolving marketing narrative, such as the sharp rise in social media usage for marketing, ‘visuals over textual information’ has become the new way forward.
Statistics show, over 84 percent of communications in 2023 are visual. This huge reliance on visuals has given rise to marketing visual in general and visual marketing to enhance the customer experience in particular.
In this blog, we will discuss everything from visual marketing solutions to visual marketing platforms, but before that let’s begin by understanding what is visual marketing.
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What Is Visual Marketing?
Put simply, visual marketing refers to the strategic use of visuals, such as images, videos, graphics, and other visual elements, to communicate and promote a product, brand, or message.
In today’s visually-driven world, where people are constantly bombarded with information, visual marketing plays a crucial role in cutting through the noise and making a lasting impact. By using compelling visuals, businesses can create a strong emotional connection with their audience, enhance brand recognition, and effectively convey their unique selling points.
Whether it’s through captivating images on social media, a visual advertisement, or engaging videos, visual marketing aims to deliver a memorable and persuasive experience that resonates with viewers and encourages them to take action.
Now that’s more or less the visual marketing definition; stay put as we have some must-know statistics to support the importance of visual marketing:
- 79% of Internet traffic will be represented from video content.
- Landing pages with video lead to 800% more conversions.
- 64% are more likely to purchase after viewing.
What’s next? Let’s explore the benefits of leveraging this strategy into your marketing plans.
Best Visual Marketing Strategies
Visual Marketing strategy is a set of ideas and tactics that employ visuals as an essential element of your marketing campaign.
Here, we present the best visual content marketing strategies that hold ultimate relevancy as per the marketing scenario of 2023.
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1. Create A Good Visual-Textual Ratio
Visuals are expressive. But what creates a greater difference is a perfectly balanced visual with valuable text to fill the gap in conveying a message.
Visual marketing has many benefits, but it is essential to create a harmonious text-to-visual ratio. Text is extremely helpful in communicating an idea to the point. And visuals keep the audience engaged. Creating a visual with an imbalanced visual-textual ratio might not let you communicate the message effectively.
2. Stay Solid On Your Brand Story
Many at times, customers view brands as inanimate. Creating a solid story for your brand helps the audience to resonate with the brand and make them feel seen. A brand story also enables you to set a precise tonality for your brand and having a specific tone also helps you, as a brand, to target your audience in a more specific manner.
You can add visually appealing images and videos and integrate infographics and other relatable graphics to add more weightage to your story. Building a brand is all about creating and maintaining your brand in accordance with your customers.
3. Less Stock, More Real
As accessible as stock images are, they are also repetitive and boring. Using stock images on your page is dull, and there is a fair chance your audience has seen the same stock images elsewhere.
The quality of visuals greatly affects the effectiveness of visual marketing. Unique content and visuals can grab the attention of your audience and provide you with exponential results. For example, rather than adding a stock image of a happy customer, you can repurpose a positive review or customer-generated post. It has more value and provides credibility for your brand.
4. Adapt According To The Platform
In today’s times, maintaining a powerful social media presence is mandatory. To keep the whole ecosystem active, we tend to post on all social media platforms but overlook creating unique content for each platform. Well, let us tell you the importance of adapting according to the platform in visual marketing. Different platforms have a different base audiences – for example, posting the same visual content for Facebook and TikTok might hamper your engagement. TikTok is video-centric and has a different audience than Facebook altogether.
It is important to be careful about what your brand is showcasing on which social commerce platforms to generate the best results from visuals.
5. Be Expressive And Accessible
Visual marketing is a powerful technique to be expressive about your brand and its principles. You can convey ample information, such as announcing new launches, seasonal discounts or running interactive contests through visual marketing.
There are many different ways to be accessible to your audience or customers, but posting expressive visual content can benefit you the most.
When you are expressive, your customers will naturally interact more with your brand. This practice will help you understand your audience without any difficulty. The audience will communicate and share their feedback with you.
So, you are hitting two birds with one stone – with the help of visual marketing; you will be able to increase engagement and collect valuable customer feedback.
6. Videos Are The Best Visuals
With the introduction of Instagram Reels in 2020 and the ever-growing popularity of TikTok, video marketing has become the most popular type of visual marketing. Social platforms like Facebook and YouTube have also introduced full-screen short-from videos. As a result, video marketing is on a relentless rise.
Look at these stats to see how videos have changed the narrative of marketing.
- 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 73% of people agree they prefer watching product videos to learn about a new product or service.
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Best Visual Marketing Examples
Wayfair is an American company that sells furniture & home products. A perfect example of visual marketing where they use Instagram to promote & sell their products.
They use enticing images & captivating videos of well-planned and pleasing home decor setting displaying their products. The presentation of their products is so flawless and visually-appealing that they capture the users’ attention immediately.
Be it the color scheme, product aesthetics, realistic approach, etc. are all aligned perfectly.
2. National Geographic
A television network with over 130 million followers on Instagram & 46 million on Facebook is ruling the visual marketing ecosystem. A channel about earth & its adventures does the same for their social profiles.
Firstly, they have a stunning gallery of photos and videos captured by professional photographers with the power to show the “magic & truth of the earth” with just a picture.
They create an experience around their visuals of cultures, people, places, animals, etc. that gets engagement from millions of users, broader reach, and much more.
NatGeoYourShot, a profile of NatGeo where they share user-generated visual content is also quite popular among the users with over 3 million followers.
3. Nike‘s Visual Marketing
As you saw the name, you might have recalled a Nike advertisement with captivating video, sports & athletes, inspiring music & words, intriguing sound, and maybe more.
The highlight is that their videos might talk about diverse things but in the end, it all boils down perfectly to their tagline “Just Do It” leaving the viewers motivated and awe-inspired.
What Is Visual Shopping?
Visual shopping refers to the process of using visual content, such as images or videos, to facilitate online shopping. It leverages visual recognition technology and artificial intelligence to enable users to search and discover products based on visual cues rather than traditional text-based searches.
In visual shopping, users can transform social content from social media platforms, aggregate it and turn it into shoppable galleries.
It offers a more intuitive and engaging shopping experience, allowing users to explore and discover products visually, often leading to increased customer satisfaction and conversion rates for online retailers.
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Benefits Of Visual Content Marketing Strategies
Whether you are a small business figuring out to set up your Social Commerce platform or a well-established enterprise already earning revenue from its Visual Commerce store, visual content marketing holds importance for every business with an aspiration to have an online presence.
1. Create Exclusive Brand Identity
Walking into the visual era of marketing, marketers have utilized this concept to give their brands a unique identity. Visual content personifies the brand.
It helps the brands to spotlight its products to catch the customer’s attention.
Customizing your branded content with exciting and attractive visuals have changed the way customers perceive the brand product. This visual content gives your brand a credible image.
The “Swoosh” or tick sign is automatically associated with Nike or red-coloured drink related to Coca-Cola. So, visuals become a brand identity.
2. Enable The Perfect Storytelling
With passing time, customers have diminished their desire to digest the written one-dimensional content, instead they have transformed into visual content addicts.
Visual content marketing shows the product story instead of explaining it in words. As it is true that visuals entice emotions and better engagement, this combined with a perfect brand or campaign storyline can significantly impact consumers.
The stories or a visual journey show how a product came into existence, its real-life value, how it ignites emotions, and how users can connect more easily.
According to statistics,
- People remember 20% of what they READ and 650% of what they SEE.
- Customer testimonials with vibrant images result in a 102% increase in emotions.
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3. Grab Your Users Attention Instantly
As you know, humans can grab an image faster than textual content. It is what visual content does. It grabs the attention of the customers and holds him for a more extended period.
According to statistics,
- People follow purchase funnel 323% better with text and visuals as compared to text only.
- Users are 80% likely to read your content if it’s presented in visual form.
- Customers who watch a product video are 85% more likely to purchase that product.
Visual marketing has an impactful hit on customer’s engagement with brands. The span of customer’s attention is reducing gradually, and visual marketing is how to capture your user’s attention.
4. More Relatable & Authentic With UGC
Utilizing User-Generated content as your visual display helps the customers to increase their loyalty for the brand and build trust towards its products. Users can relate better with images & videos that have been uploaded by people like them based on their genuine experiences, satisfaction levels, value-based opinions, and more.
Visual content displaying customers with branded products authenticates the brands and makes them look genuine. It helps the brands to attract new customers.
Brands can showcase the content by its users to gain popularity and enhance its relationship with the customers. It adds to the credibility of the brands and hence makes it more reliable and trustworthy.
Tagshop: The Visual Marketing Platform
“Tagshop” is an extraordinary tool that provides a wide range of features to fabricate your marketing strategy to enhance your visual commerce store.
With our visual marketing platform, you get immense solutions ranging from collecting & curating engaging visuals from social media platforms and digital platforms, creating well-curated feeds from this content, and customizing it according to your marketing needs.
With Tagshop, brands can improve their customer experience by allowing them to integrate visual content from social media into their websites, and turning this content into shoppable galleries.
It also allows you to enjoy other inclusive features, such as:
For eCommerce businesses and growing brands, delivering exceptional customer experience is not a choice but a compulsion. Visual marketing is a direct way to improve customer experience as it helps to grab the attention of users instantly and keeps them attentive while exploring the products.
Start incorporating visuals into your visual content marketing strategy and see the amazing results by yourself. We hope these effective Visual marketing strategies will help you grow your Visual Commerce business.