What Is Visual Marketing? Strategies, Examples And Best Platform

visual marketing
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This exponential growth of visual marketing didn’t happen overnight. Various factors, such as the growing usage of mobiles and social media and better accessibility of visual creation tools, led to its rise.
Consequently, visual marketing has become a pivotal strategy for brands to engage audiences and drive consumer behavior through compelling and shareable content. 

Even though visuals are usually more effort-intensive than other forms of content, they are also found to be more impactful. Statistics suggest over 22% of brands agreed that over 75% of their overall content was visual. This prioritization of visuals reflects the power of visual marketing.

But what’s important to understand is that visual marketing isn’t just about following trends; it’s about harnessing the power of human perception and emotional connection. By leveraging this potent strategy, brands can stand out, engage audiences, and achieve their marketing goals in a memorable way.

In this blog, we will discuss everything from visual marketing solutions to visual marketing platforms, but before that let’s begin by understanding what is visual marketing.

What Is Visual Marketing?

Visual marketing is the strategic use of visuals, such as images, videos, graphics, stunning collages, and other visual elements, to communicate and promote a product, brand, or message. 

In today’s visually-driven world, where people are constantly bombarded with information, visual marketing plays a crucial role in cutting through the noise and making a lasting impact. By using compelling visuals, businesses can create a strong emotional connection with their audience, enhance brand recognition, and effectively convey their unique selling points. 

Whether it’s through captivating images on social media, a visual advertisement, or engaging videos, visual marketing aims to deliver a memorable and persuasive experience that resonates with viewers and encourages them to take action.

Now that’s more or less the visual marketing definition; stay put as we have some must-know statistics to support the importance of visual marketing:

  • 79% of Internet traffic will be represented from video content.
  • Landing pages with video lead to 800% more conversions.
  • 64% are more likely to purchase after viewing.
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What are the most common visual marketing content types?

When we hear the term ‘Visual Content,’ various types of content come to our mind. These are some of the most common and value-driving types of visual content.

Visual marketing content types

1. Images

Images are the most popular kind of visual content, and they have been around for a long time. E-commerce businesses continue to utilize images to showcase their products clearly and concisely. Not only on websites, brands also utilize images to post on their social media accounts to inform audiences and build trust.

2. Videos

Videos are a superior type of visual content that has successfully transformed the way brands can demonstrate their products. Not only videos are more engaging than any other form of content, but they are also excellent to great sources of social proof for businesses. By showcasing product videos on their website, businesses can boost customer confidence, leading to improved sales. 

3. Memes

Memes contain humor and are generally found relatable by the regular audience. Meme marketing is a form of visual marketing that involves businesses using trending meme templates to promote their brand and its products. It has proved to be a highly effective form of marketing to improve visibility. When your audience comes across a relatable meme, they are likely to share it with others, boosting engagement. 

4. Infographics

While infographics may not be the most visually appealing piece of content, they still hold the value to impart information. Infographics are responsible for over 78% of information retention. This tells that audiences get impressed by numbers and are more bound to trust the brand when numbers are present. 

5. GIFs

GIFs can be a great source of building a sturdy brand identity. Similar to memes, GIFs are also injected with humor, relatability, and the ability to engage the audience. It can be a snippet from a movie, cartoon or a popular show people are relating to.

What’s next? Let’s explore the benefits of leveraging this strategy into your marketing plans.

Best Visual Marketing Strategies

Visual Marketing strategy is a set of ideas and tactics that employ visuals as an essential element of your marketing campaign. 

Here, we present the best visual content marketing strategies that hold ultimate relevancy as per the marketing scenario of 2024.

1. Create A Good Visual-Textual Ratio

Visuals are expressive. But what creates a greater difference is a perfectly balanced visual with valuable text to fill the gap in conveying a message.

Visual marketing has many benefits, but it is essential to create a harmonious text-to-visual ratio.

An example of such utility is learning how to crop an image on iPhone, which can empower users to enhance their own visual content effortlessly.

Text is extremely helpful in communicating an idea to the point. And visuals keep the audience engaged. Creating a visual with an imbalanced visual-textual ratio might not let you communicate the message effectively.

2. Stay Solid On Your Brand Story

Many at times, customers view brands as inanimate. Creating a solid story for your brand helps the audience to resonate with the brand and make them feel seen. A brand story also enables you to set a precise tonality for your brand and having a specific tone also helps you, as a brand, to target your audience in a more specific manner.

You can add visually appealing images and videos and integrate infographics and other relatable graphics to add more weightage to your story. Building a brand is all about creating and maintaining your brand in accordance with your customers.

3. Less Stock, More Real

As accessible as stock images are, they are also repetitive and boring. Using stock images on your page is dull, and there is a fair chance your audience has seen the same stock images elsewhere. Now, this AI photo editing tool can be a game changer, enabling you to revamp these stock images into visuals that appear genuinely unique and authentic.

The quality of visuals greatly affects the effectiveness of visual marketing. Unique content and visuals can grab the attention of your audience and provide you with exponential results. For example, rather than adding a stock image of a happy customer, you can repurpose a positive review or customer-generated post. It has more value and provides credibility for your brand.

4. Adapt According To The Platform

In today’s times, maintaining a powerful social media presence is mandatory. To keep the whole ecosystem active, we tend to post on all social media platforms but overlook creating unique content for each platform. Well, let us tell you the importance of adapting according to the platform in visual marketing. Different platforms have a different base audiences – for example, posting the same visual content for Facebook and TikTok might hamper your engagement. TikTok is video-centric and has a different audience than Facebook altogether.

It is important to be careful about what your brand is showcasing on which social commerce platforms to generate the best results from visuals. 

5. Be Expressive And Accessible 

Visual marketing can leave a lasting impression, helping you build a strong brand identity and communicate your core values. You can convey ample information, such as announcing new launches, seasonal discounts or running interactive contests through visual marketing. 

There are many different ways to be accessible to your audience or customers, but posting expressive visual content can benefit you the most.

When you are expressive, your customers will naturally interact more with your brand. This practice will help you understand your audience without any difficulty. The audience will communicate and share their feedback with you. 

So, you are hitting two birds with one stone – with the help of visual marketing; you will be able to increase engagement and collect valuable customer feedback.

6. Videos Are The Best Visuals

With the introduction of Instagram Reels in 2020 and the ever-growing popularity of TikTok, video marketing has become the most popular type of visual marketing. Social platforms like Facebook and YouTube have also introduced full-screen short-from videos. Also, using the best AI video generator has made video marketing on a relentless rise. 

Look at these stats to see how videos have changed the narrative of marketing.

  • 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
  • 73% of people agree they prefer watching product videos to learn about a new product or service.
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Why Has Visual Marketing Become a Must-Use? Visual Marketing Facts

Visual marketing has become the strategy of 2024. But what makes it so powerful? Here are some reasons why visual marketing is a must-use strategy for e-commerce businesses: 

1. Improves Brand’s Recall Value

With the increasing competition in the e-commerce landscape, customers tend to forget the brands that fail to provide a unique recall point value for businesses. Using effective visual content such as quirky images, interactive videos, etc can be a great way to highlight the best-selling points of your brand, and contribute to improving a brand’s recall value. 

2. Engaging & Interactive

In these times when the attention span of the audience is already deteriorating, holding the attention of your audience is a difficult task. By incorporating high-quality visual content like infographics, videos, and memes, you can improve your website’s engagement and make it more interactive for users.

3. Communicates Brand Values 

Visuals provide a powerful way to tell your brand’s story and convey its values, personality, and mission. Through images and videos, you can create emotional connections with your audience and build brand loyalty.

4. Builds Customer Relationships

Building customer relationships is an essential part of building a successful brand. By incorporating high-quality visuals, you can amplify your brand’s reach and visibility and build better customer relationships.

Best Visual Marketing Examples

Let’s see the successful visual marketing examples.

1. IKEA

IKEA is an international consumer goods company dealing in a wide range of products such as furniture, home decor, and crockery items. While IKEA has massive retail stores, the brand is dedicated to providing an immersive shopping experience to its online customer base.

visual marketing strategies 2024

IKEA has utilized customer-generated content and branded social media posts to showcase the products on its website. By integrating a visually appealing shoppable gallery, IKEA has improved product discovery and facilitated faster customer purchases.

2. Wayfair

Wayfair is an American company that sells furniture and home products. It is a perfect example of visual marketing for using engaging Instagram content to promote and sell its products. 

Wayfair uses enticing images and captivating videos of well-planned and pleasing home decor settings to display their products.

Wayfair Visual Marketing

The presentation of its products is so flawless and visually appealing that it not only captures the users’ attention immediately but motivates users to make purchases with the brand.

3. Fenty Beauty

Fenty Beauty is another successful brand example of using visual content to engage your audience. This leading beauty brand has harnessed the power of visual content to enhance its aesthetics and instill trust among the audience.

what is visual marketing

Fenty beauty has incorporated Shoppable UGC galleries into its homepage, making the brand seem more customer-centric and authentic. This has helped Fenty Beauty improve its conversion rates and reduce cart abandonment by 3X.

4. National Geographic

A television network with over 130 million followers on Instagram & 46 million on Facebook is ruling the visual marketing ecosystem. A channel about earth & its adventures does the same for their social profiles. 

Firstly, they have a stunning gallery of photos and videos captured by professional photographers with the power to show the “magic & truth of the earth” with just a picture.

Nat Geo Visual content marketing

They create an experience around their visuals of cultures, people, places, animals, etc. that gets engagement from millions of users, broader reach, and much more. 

NatGeoYourShot, a profile of NatGeo where they share user-generated visual content is also quite popular among the users with over 3 million followers. 

5. Nike’s Visual Marketing

As you saw the name, you might have recalled a Nike advertisement with captivating video, sports & athletes, inspiring music & words, intriguing sound, and maybe more. 

Nike has been at the top when it comes to leveraging visual storytelling for marketing. They create engaging video ads filled with emotions that attract users. 

NIke Instagram Content

The highlight is that their videos might talk about diverse things but in the end, it all boils down perfectly to their tagline “Just Do It” leaving the viewers motivated and awe-inspired. 

Benefits Of Visual Content Marketing Strategies

Whether you are a small business figuring out to set up your Social Commerce platform or a well-established enterprise already earning revenue from its Visual Commerce store, visual content marketing holds importance for every business with an aspiration to have an online presence.

1. Create Exclusive Brand Identity

Walking into the visual era of marketing, marketers have utilized this concept to give their brands a unique identity. Visual content personifies the brand. 

It helps the brands to spotlight its products to catch the customer’s attention. 

Customizing your branded content with exciting and attractive visuals have changed the way customers perceive the brand product. This visual content gives your brand a credible image.

The “Swoosh” or tick sign is automatically associated with Nike or red-coloured drink related to Coca-Cola. So, visuals become a brand identity.

2. Enable The Perfect Storytelling

With passing time, customers have diminished their desire to digest the written one-dimensional content, instead they have transformed into visual content addicts. 

Visual content marketing shows the product story instead of explaining it in words. As it is true that visuals entice emotions and better engagement, this combined with a perfect brand or campaign storyline can significantly impact consumers. 

The stories or a visual journey show how a product came into existence, its real-life value, how it ignites emotions, and how users can connect more easily. 

According to statistics,

  • People remember 20% of what they READ and 650% of what they SEE.
  • Customer testimonials with vibrant images result in a 102% increase in emotions.

3. Grab Your Users Attention Instantly

As you know, humans can grab an image faster than textual content. It is what visual content does. It grabs the attention of the customers and holds him for a more extended period. 

According to statistics,

  • People follow purchase funnel 323% better with text and visuals as compared to text only.
  • Users are 80% likely to read your content if it’s presented in visual form.
  • Customers who watch a product video are 85% more likely to purchase that product.

Visual marketing has an impactful hit on customer’s engagement with brands. The span of customer’s attention is reducing gradually, and visual marketing is how to capture your user’s attention.

4. More Relatable & Authentic With UGC

Utilizing User-Generated content as your visual display helps the customers to increase their loyalty for the brand and build trust towards its products. Users can relate better with images & videos that have been uploaded by people like them based on their genuine experiences, satisfaction levels, value-based opinions, and more.

Visual content displaying customers with branded products authenticates the brands and makes them look genuine. It helps the brands to attract new customers.

Brands can showcase the content by its users to gain popularity and enhance its relationship with the customers. It adds to the credibility of the brands and hence makes it more reliable and trustworthy.

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Is Visual Marketing The Same as Visual Content Marketing?

If you are looking for the difference between visual marketing and visual content marketing, know that they are closely related but not exactly the same. Let’s break down the difference between the two concepts:

1. Visual Marketing

  • Visual marketing is a strategy that involves using visual elements to promote a brand, product, or service. 
  • Apart from just using digital content, visual marketing also focuses on utilizing billboards, digital signages, and posters as well as using images, videos, and other visual content to engage and attract an audience. If you’re interested in creating eye-catching flyers for your marketing campaigns, you might want to explore modern marketing flyer templates or AI flyer generator that simplify the process of designing professional-looking flyers.
  • It also involves the strategic use of visuals across different marketing channels, such as social media, television, physical advertisements, and even interactive interstitial ads that appear during transition points on a website.

2. Visual Content Marketing

  • Visual content marketing is a subset of visual marketing that specifically focuses on using visual content to attract, engage, and retain customers. 
  • Visual content marketing involves creating and sharing valuable, relevant, and consistent visual content to attract a target audience and drive profitable customer action. 
  • Creating visual assets like videos, images, GIFs, infographics, and slideshows to communicate key messages, educate audiences, and influence purchasing decisions is a part of visual content marketing strategies.

Tagshop: The Visual Marketing Platform

tagshop - visual marketing platform

Tagshop is a visual marketing platform that allows users to bring their value-driving visual content into action. Brands can utilize content such as user-generated content, visual reviews, TikToks, and social media posts.

Users can aggregate content, curate visually appealing shoppable galleries, and publish them into important marketing touchpoints. This can improve their brand’s visibility and boost revenue by providing a seamless shopping experience. 

It also allows you to enjoy other inclusive features, such as:

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Conclusion

Visual marketing has created more opportunities for e-commerce brands than any other form of marketing ever has. By leveraging the power of visuals such as images and videos, e-commerce businesses have been able to communicate about their offerings in a way that has generated profit for them. 

This visual marketing strategy has proven invaluable to e-commerce businesses across industries. It drives profitability by effectively communicating offerings through compelling images and videos.

By embracing a visual marketing strategy and leveraging the power of captivating imagery and videos, you can elevate your brand communication, create deeper connections with your audience, and achieve your marketing goals.

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