An Instagram feed widget is an excellent tool for brands and marketers to display Instagram content directly on the website. The widget can be created using the available aggregator tools. It creates a window on your website to your Instagram profile so visitors can watch the latest engaging Instagram posts and reels without leaving your site. 

The widget automatically updates the feed whenever new content is added to Instagram. This tactic is best for eCommerce businesses to make their site attractive. Businesses can also make the Instagram feed widget shoppable and showcase the authentic UGC to their potential customers. The shoppable Instagram widget on the eCommerce website makes it easy for potential buyers to check products, redirecting them to the product page. Thus, integrating an Instagram feed widget on the website can elevate its look, making it more dynamic, engaging, and updated.

What Are the Benefits of Integrating Instagram Feed Widgets?

If you are a business aiming to improve user engagement, build credibility, and improve overall online presence, adding an Instagram feed widget to a website is brilliant. The key benefits of integrating the Instagram feed widget have been pointed out below. 

1. Make website appealing

    Instagram feeds are high-quality content with an attractive layout, so adding an Instagram feed widget to a website can make it appealing. A visually appealing website grabs the customers’ attention and keeps them engaged, encouraging visitors to explore more. This is the best tactic to create an attractive eCommerce site. 

    2. Maintain the flow of fresh content.

      Forget the hassle of manually updating the website content because the Instagram feed widget can keep itself updated automatically. Keeping the website is very important if you want your customers to return. Maintaining the flow of fresh content helps your website look active. 

      3. Boost engagement

        Strengthening the website with the power of social presence helps to maintain transparency. When visitors interact with authentic Instagram posts on your website, they are enticed to explore, and staying longer on your website can help boost its engagement. 

        4. Build trust with social proof.

          Adding an Instagram feed widget allows you to showcase UGC, behind-the-scenes videos, real product pictures, and more, which is the best social proof. Social proof is a powerful tool for showcasing credibility and building the trust of your potential customers. This will further help you convert potential customers and improve your sales rate.