What are Shoppable Videos? Top 15 Shoppable Video Platforms [2024]

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Shoppable videos are transform the way we shop online. By integrating clickable product links, they provide a seamless shopping experience. Shoppable videos enhance engagement and drive higher conversion rates for brands.

However, as eCommerce marketing continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional form of content.  

Interestingly, studies show that over 91% of consumers want to see more video content by brands. 

Brands are becoming more conscious of this change and are actively integrating shoppable videos into their marketing strategies. 

We’ll delve into some of the best shoppable video platforms you can use for your brand, but before that, let’s learn what shoppable videos are.

What are Shoppable Videos?

Shoppable videos are interactive video content that allows consumers to discover and purchase products directly from videos by clicking without navigating to different pages. Shoppable interactive videos offer great experiences & benefits to both viewers and businesses.

It is a frictionless shopping method with interactive CTA buttons like “Add To Cart” or “Buy Now” that lets the customer jump directly from the video content to the product page. 

Shoppable videos have become extremely popular in marketing due to their engaging nature. These videos have the potential to attract customers and lead them toward purchasing more streamlined and efficiently.

However, the success of shoppable videos depends on various factors, including the content’s quality, the user interface’s effectiveness for making purchases, and the brands’ ability to target the right audience with their videos.

See what a shoppable video gallery looks like.

4 Different Types of Shoppable Videos

Businesses across industries are integrating interactive shoppable videos in their e-commerce marketing strategies. 

However, it’s important to note that not every business has the same requirements for reaching its customers. Each business must make different efforts to implement this strategy most effectively.

Here are a few types of shoppable videos:

1. Product Demonstration

Nowadays, customers expect more than basic product information. They want to know about the product and connect with the brand before purchasing. 

Shoppable product demonstration videos are a great way to give your customers a closer look at your products. You can showcase your products from different angles and in different use cases.

2. Shoppable Video Ads

Customers have become reluctant to watch content that is highly pre-posed and scripted. The same goes for advertisements. Shoppable video ads are the new way to promote your products authentically. 

Businesses can enable audiences to buy products directly from these shoppable social ads and increase conversions. These ads can be created through authentic user-generated content and are more effective than any other form of advertising.

3. Shoppable Live Streams

Since the inception of e-commerce, customers have become more inclined towards shopping online. And fairly so. Shopping online is convenient – it sames time, efforts and does not have location-specific barriers. 

However, customers still miss the thrill of shopping from retail stores. Shoppable live streams allow users to shop for products directly through live streams. This type of shoppable videos are highly transactional as brands can offer clearance discounts and host auctions through shoppable live streams and customers can make purchases.

4. Shoppable Unboxing Videos

Unboxing videos are a trending phenomenon in the current times. Although, more than a trend it is a great marketing tactic for brands to showcase their products in their most genuine nature. First began on YouTube, and now popular on every platform. 

Shoppable unboxing videos provide a unique and interactive way for e-commerce brands to show their products. These videos help customers to discover products, and purchase those products in a frictionless way.

Be it any industry, shoppable videos are unlocking new opportunities for e-commerce brands every day. These videos are interactive, genuine and gives an edge to customers that is more than just browsing and shopping.

15 Best Shoppable Video Platforms

Here are the top 15 shoppable video platforms that e-commerce businesses can consider for their video marketing strategies in 2024.

• Tagshop
• Vimeo
• Lyvecom
• Videowise
• Livery Video
• Vidjet
• Quinn
• Restream
• Smartzer
• Videeo
• Gander
• Tolstoy
• Vimotia (Hextom)
• Ghostretail
• ReelUp

1. Tagshop

Tagshop is one of the best shoppable video platform, giving its users the ability to harness the power of visual video content fully. 

With Tagshop, users can seamlessly aggregate content from social media channels, curate a feed from the collected content, and turn the feed shoppable by seamlessly integrating product tags in the video. 

Once the feed is shoppable, users can embed feed on website. This integration has proved to be highly effective in improving brand’s engagement and visibility.

Pros

• Aggregate videos from multiple platforms
• Easy to setup
• Campaign performance tracking
• Collect customer videos via QR codes
• Fast loading time
• Attractive themes and layouts
• Advance conversions tracking
• Integrations with the tools you use

Cons

• Twitch (video live-streaming) is not available 

Features

What People Say About Tagshop

2. Vimeo

Vimeo is a well-known video marketing platform that is gaining popularity among young users at an incredible pace. 

The platform is especially impressive for not only allowing users to share their creative videos on the spot, but also making and managing them with ease and integration of exciting effects and features. 

Moreover, Vimeo provides more creator-centric features, such as the option to schedule videos and automate postings.

Pros

• Does not show ads in paid plans.
• Provides post analytics and insights. 

Cons

• Provides unuseful features in the free plan.  
• Limited monetization options compared to other platforms.

Features

• Community building and networking opportunities.
• Advanced customization features. 

Pricing- $20 per seat

3. Lyvecom

Lyvecom stands out among shoppable video platforms by allowing users to leverage their video content most effectively by turning it into shoppable experiences.

The tool also enables users to tailor videos in various formats for different touchpoints, such as carousels, stories, widgets, grids, and more! 

With Lyvecome, you can improve your website’s engagement by easily integrating this shoppable video content on your Shopify store and tracking how your content are performing.

Pros

• Provides embedding of social media feeds.
• Networking and collaboration opportunities.

Cons

• The platform lacks themes and customization options.
• The higher plans also offer basic features at more price.

Features

• Offers customization options that allow users to tailor the platform.
• Frequent feature updates and good customer service. 

Pricing: Starts from $99/ month

4. Videowise

Videowise is a popular option among shoppable video platforms. It’s built specifically for e-commerce businesses to seamlessly embed videos into their e-commerce touchpoints.

The tool offers end-to-end video infrastructure for brands & retailers, designed for scale and peak commerce performance. Additionally, Videowise does all this without affecting the speed of the website. 

Pros

• Embed unlimited shoppable video content. 
• Advanced analytics to track conversions.

Cons 

• Expensive plans for small or budding businesses. 

Features 

• AI-generated shoppable video feeds. 
• Display videos on homepages and product pages. 

Pricing-$99/month

5. Livery Video

Livery is a widely known shoppable video platform that offers multiple video marketing solutions to users, especially e-commerce businesses. 

These features include interactive videos that convey what your brand or product does quickly, clearly, and effectively. Livery is the perfect platform for brands looking to integrate compelling videos into their sales strategy and making profits out of them. 

Pros

• Improved customer support with AI chat support.
• High-quality video playback for a better viewing experience.

Cons

• Limited templates 
• Limited customization

Features

• Offers excellent live shopping features.
• Allows users to host game shows and trivia digitally
• Ready-to-use interactions, or create your own.

Pricing-$39/seat

6. Vidjet

Vidjet is one of the most popular shoppable video platforms for e-commerce stores, allowing users to embed video at scale into website landing pages. 

With Vidjet, users can import videos from sources such as Google Drive, YouTube, and Instagram and curate a gallery to showcase on their website.

The tool is a highly-rated platform on Shopify and offers unique features, themes, and customization options to build immersive shoppable experiences. 

Pros

• Offers an optimized gallery that will not impact your site speed.
• Provides a smooth onboarding journey.

Cons

• Limited theme options to customize your gallery.
• Does not offer many major sources to import content.

Features

• All major e-commerce integrations are available. 
• Streamline video management across multiple domains.

Pricing-$49/month

7. Quinn

Quinn is a shoppable video platform that enables brands and content creators to monetize their videos by integrating interactive shopping experiences directly within the content. 

With Quinn, viewers can click on products within the video they are watching and be directed to purchase those items instantly without leaving the video player. Quinn provides  a seamless shopping experience for consumers while allowing brands to generate better revenue. 

Pros

• It provides a TikTok-like experience from which your visitors can shop.
• Its integration does not impact the website speed.

Cons

• Poor user interface and typical onboarding process.
• Expensive plans with unimpressive features as compared to other competitors. 

Features

• Advanced video analytics with in-house A/B testing.
• 1-click video import from TikTok & Instagram.

Pricing-$99/month

8. Restream

Restream is another live shopping tool and platform primarily known for its live-streaming services that allows users to make purchases in just one click. 

While it may not be entirely focused on shoppable video, businesses can use the platform to broadcast live content, potentially integrating e-commerce elements.

Pros

• Allows live streams and creates exciting experiences for the audience
• Offers impressive customization options to create on-brand videos.

Cons

• Problematic customer support; token ticket is too long. 
• The tool is difficult to use. 

Features

• Offers live multi-streaming on all major social networks. 
• Schedule your live streams seamlessly.

Pricing-$19/seat

9. Smartzer

Smartzer is an easy-to-use leader among shoppable video platforms, specializing in the creation of interactive and shoppable video solutions.

The tool allows businesses to create engaging video content with clickable elements, leading to a more interactive and seamless shopping experience. These features have provenly lead to improved engagement and build trust. 

Pros

• The tool offers live-streaming functionality.
• No-code live shopping and shoppable video-building tool

Cons

• The dashboard interface is confusing and the app is difficult to set up. 
• It provides a 7-day free trial, which is less than competing tools offering 14 days. 

Features

• Live Shopping feature.
• Instant add to cart. 

Pricing– $99/month

10. Videeo

Videeo is a mobile-first shoppable video platform that supports businesses in curating engaging, attractive, mobile-optimized shoppable video content. 

The tool offers excellent shoppable features like seamless integration of videos into product pages and other landing pages. Additionally, the tool also provides live shopping functionalities for e-commerce brands. 

The tool is a great addition for e-commerce businesses to improve their social traffic and reduce cart abandonment rates.

Pros

• Ease of use and seamless integration of videos.
• Tons of add-on options.

Cons

• Costly and long initial development times.
• Need to get people to download your app.

Features

• Automated & Custom App Notifications.
• Stream live sales on your site, app, and social media.

Pricing– $79.99/month

11. Gander

Gander stands out among shoppable video platforms as a leading solution for e-commerce businesses looking to boost their ROI through social content.

The tool allows users to collect videos from Instagram or TikTok and turn the content into shoppable posts. With the help of Gander, businesses can improve website engagement, build better customer relationships, and increase sales overall. 

The tool allows users to create and integrate shoppable videos and interactive videos, which makes it simple for users to integrate live videos into their websites.

Pros

• The tool offers various themes for captivating galleries. 
• Excellent analytics to track conversions.

Cons

• Lacking AI features for quicker moderation.
• Complicated onboarding journey.

Features

• Offers up to 100,000 video views in the Growth plan. 
• Flexible UX features to make videos seamlessly blend into website.

Pricing– Starts from $15

12. Tolstoy

Tolstoy is a popular shoppable video commerce platform that allows e-commerce businesses to showcase value-driving video content on their website pages. 

The tool offers the availability of all major sources, such as Google Drive, YouTube, Instagram, or TikTok, to upload videos. Additionally, Tolstoy also offers users to host effective shoppable video campaigns including SMS video campaigns, Newsletter campaigns, and more.

Pros

• Offers to integrate shoppable video content into SMS, emails and website. 
• Provides integration with all major e-commerce platforms. 

Cons

• No middle plan is available between the starter plan and the highest plan.
• Poor customer support. No assistance for new users. 

Features

• Shoppable Video feature to create a feed of video content in-website. 
• Shoppable video reviews for websites.

Pricing– 19$/seat

13. Vimotia (Hextom)

Vimotia is one of the top shoppable video platforms that allows users to offer a similar-to-social media shopping experience for customers. 

Additionally, it provides product tagging, analytics and insights, customization and branding options.

The tool allows users to make purchases with one click while watching products and reviewing videos on the website. It is suitable for boosting website engagement and utilizing social media content effectively in a result-driven manner.

Pros

• Import videos easily from AliExpress, YouTube, Instagram.
• Offers advanced analytics to track performance. 

Cons

• Complicated application interface.
• It offers limited features compared to other tools.

Features

• In-app video editor to make videos look more polished.
• Seamless integration of shoppable galleries into product pages

Pricing– Plans starting from $19 

14. Ghostretail

Ghost is a shoppable video platform that allows users to create videos where viewers can click on products shown in the video to learn more or make a purchase directly. 

The tool caters to e-commerce businesses looking to improve their website engagement rate and interactivity with users. Moreover, the tool allows users to add compelling CTA buttons and measure the performance of their integrated posts. 

Pros

• Deliver a video-first web experience to drive higher engagement.
• Add up to 10 calls-to-actions (CTAs) per video for maximum impact.

Cons

• No variation in plans. Expensive for small businesses.
• Complicated to publish on website. 

Features

• Showcase multiple products in one video.
• Import your top Instagram Reels easily.

Pricing– 99$/month

15. ReelUp

ReelUp is one of the excellent shoppable video platforms that provides features like on-store shoppable video, interactive video quiz maker, and live-stream shopping. 

The platform is a must-have for e-commerce brands looking to integrate video-centric shoppable functionalities into their website. It is an all-in-one video commerce platform that can help brands improve their engagement and revenue. 

Pros

• Allows users to integrate shoppable video content seamlessly.
• Offers free plan to explore the tool.

Cons

• Typical to collect and integrate videos.
• Provides unlimited impressions on video.

Features

• Detailed analytics to track conversions.
• Upload unlimited reels.

Pricing– 39.99$/month

How to Create Interactive Shoppable Videos?

Interactive shoppable videos work by conveniently integrating e-commerce capabilities into video content. This strategy is becoming the need of the hour for e-commerce businesses, and for good reason. 

Any brand can turn their videos into shoppable in just a few simple steps by tagshop as the best shoppable video platform.

Step 1. Login Into Your Tagshop Account

Sign up to Free Tagshop Account  or Login into your Existing Account

Step 2. Collect Video Content

The second step is to collect video content from your preferred social media platform. You can collect content through hashtags, user handles, or user mentions. 

Step 3. Create Shoppable Gallery

After collecting content, you can create a compelling shoppable gallery from the video content. You can create specific galleries from Facebook shoppable videos or YouTube shoppable videos. 

Step 4. Tag Your Products

Once your gallery is created, you can add product tags to each video and turn it into shoppable. Once your content has product tags, customers can tap on the video and directly shop for products from the gallery.

Step 5. Integrate Your Gallery

After adding product tags to your gallery, you can integrate your gallery into your e-commerce touchpoints—for example, your website’s homepage, product pages, or checkout page.

An interactive shoppable video can significantly enhance your e-commerce strategy and help you position your brand in a more approachable way. Time and again, the effectiveness of shoppable video content and its superiority over other forms of content have been proven.

Let’s talk numbers. 

• Statistically, there are over 1.7 billion unique users on  YouTube monthly. 
• Marketers say that they are generating 66% more qualified leads due to video commerce. 
• About 80% of consumers agree that video content helps them make confident purchasing decisions.

These numbers show how shoppable video content is making waves in the marketing world. Its power to bridge the gap between inspiration and action is remarkable. Let’s move ahead and learn more about the benefits of shoppable videos.

Who Should Use Interactive Shoppable Videos?

Shoppable videos present a novel opportunity for eCommerce businesses across industries to grow in countless ways. Video marketing, in general, has amassed a huge market globally and eCommerce businesses in particular. 

The reason is simple. Videos are impactful, engaging and communicative at the same time. Studies show that brands using videos into their marketing experience 3X better brand visibility. 

By now, you must be aware of the various advantages of using shoppable videos. Let us learn how various industries can utilize this strategy. 

1. Beauty & Cosmetics Brands

Shoppable videos for beauty brands are the ideal situation. The cosmetics and beauty industry strives for loyal customers who can give brands repeat business. To achieve this, brands can utilize interactive shoppable videos to showcase makeup tutorials, skincare routines, or product demonstrations. By allowing viewers to click on products featured in the video to purchase them directly, beauty and cosmetics brands can drive sales and provide a seamless shopping experience.

2. Fashion & Apparel Brands

When it comes to the fashion industry, customers expect more than just pre-posed catalog images to form their buying decisions. With the help of Interactive shoppable videos, brands can easily showcase their latest collections, offer styling tips or runway shows, and improve overall product discovery. With the help of shoppable videos, brands can simplify the purchase journey for customers. It allows viewers to click on items showcased in the video to purchase them instantly, providing a convenient shopping experience and driving conversions.

3. Consumer Goods Businesses

Whether it’s electronics, home goods, or fitness equipment, consumer goods businesses can leverage shoppable videos in a more enhanced way than any other industry. Videos present an engaging opportunity for brands to convey their product offerings. Brands can utilize UGC videos, branded content, and customer testimonials and feature them on eCommerce touchpoints to demonstrate product features, highlight use cases, and facilitate direct purchases. This approach can increase product visibility, engagement, and sales.

4. Hospitality Brands

The hospitality industry has the maximum amount of UGC there is. Hotels, resorts, restaurants and travel companies can use interactive shoppable videos in the form of UGC to showcase their accommodations, amenities, and experiences. Viewers can click on various features such as room types, dining options, or activities to make bookings or purchases, enhancing the booking process and driving revenue for hospitality brands. This visualization instills confidence among customers to make their purchases.

We have provided a complete guide to shoppable video examples. In this guide, you can explore the e-commerce brands that use shoppable videos.

Benefits of Shoppable Video For eCommerce

Shoppable videos offer several benefits for e-commerce businesses, helping them unlock numerous possibilities and reach their brand’s goals. 

Here are some of the key advantages of shoppable video:

1. Better Product Visualization

Getting customers to visualize products remains a pain point for e-commerce businesses as static images can show the products in a limited setting. With shoppable videos, brands can showcase their products with more precision and clarity. 

They can help the customers visualize how the products look from different angles and in movement. This enhanced video shows the products in action and helps them make quicker purchase decisions.

2. User Engagement

Consumers nowadays have minimal attention spans. It is a struggle for brands to keep their customers engaged and interested in their products. 

Shoppable videos are super interactive and work brilliantly to keep the viewers hooked. By integrating shoppable videos in their e-commerce, businesses can encourage customers to actively engage with shoppable videos and allow them to click on products directly from the video. It also indicates a higher level of interest, which can be a valuable signal for marketers.

3. Increase In Conversion Rates

Shoppable videos directly contribute to increased conversion rates. By turning content shoppable, you enable your customers to purchase directly by clicking on the content. 

This seamless purchase process is a great motivator for customers to complete their purchases, as customers don’t have to go through the entire product discovery process to check out. 

This seamless path is also a great strategy to reduce cart abandonment, resulting in increased conversions.

4. Establishes Brand Trust

Shoppable videos are superior in many aspects, especially when it comes to building trust and credibility. By publishing well-crafted product videos, you can let your customers explore products within the video. Customers can trust that the information provided in the video is accurate and they are more likely to have confidence in your brand. 

This transparency can instill customer confidence and increase trust in the e-commerce brand. Customers who trust a brand are more likely to become repeat customers and brand advocates.

5. Improved Shopping Experience

A good customer shopping experience is the holy grail of customer retention, and that’s precisely what shoppable videos provide. With shoppable videos, customers are able to explore your products with ease, and this convenience persuades them to make purchases, increasing your average order value (AOV). 

By providing your customers with an immersive and seamless shopping experience, you can improve your customers’ satisfaction with your brand, resulting in repeat purchases.

Thousands of brands are adopting this strategy in their marketing and are reporting higher conversions. 

However, simply integrating shoppable videos is not enough. There is not one but many types of shoppable videos that can affect brands differently.

Tips to Integrate Shoppable Videos into Your E-commerce

Just like each e-commerce business has a different style of creating videos, similarly, every e-commerce business has a different integrating strategy for shoppable videos that can amp up the brand’s visibility and growth.

Here are a few strategies to integrate shoppable videos into your e-commerce.

1. Work On Mobile Commerce

Mobile commerce has become the most prominent type of commerce nowadays. Research shows that over 40% of online shoppers are mobile users, which brings us to our point. The best strategy to integrate shoppable videos into your e-commerce is to work diligently on mobile commerce. 

Study your audience and determine your brand’s percentage of mobile users. Based on this information, optimize your videos for the best customer and user experience.

2. Create More Short-Format Videos

A new wave of short-form videos has begun. According to statistics, the average human has an attention span of only 8.25 seconds. Believe us when we say that businesses cannot create long advertisements anymore and expect users to stay engaged. 

Short form videos are the new way of interacting with your audience and the most effective strategy to create shoppable videos that will generate value when integrated into your e-commerce.

3. Choose Value-Driving Ecommerce Touchpoints

No matter how great your video content is. It is necessary to integrate it where you can derive most value from it. 

Certain types of content, like more engaging and polished shoppable videos, might also serve as product inspirations. This type of content would sit best on your e-commerce homepage. However, if you are looking to retarget customers through shoppable emails, it is best that you use shoppable content that your customers have shown interest in.

4. Focus On Cross-Promotions

Shoppable videos have a high potential and can be scaled widely due to their interactive nature. Collaborate with popular influencers and drive content that really speaks on behalf of your business and reflects your brand values.

This way, you can tap into their audience and connect deeply with your existing audience, resulting in building more brand trust and generating more revenue. 

Implementing these strategies can leverage the power of shoppable videos to build a customer-centric brand. Strategies are important. However, good shoppable video platforms that support your brand’s needs are even more crucial for the best results.

Ending Note

From the plethora of strategies, shoppable videos have made a difference in the marketing space. Big and small businesses are integrating this one hell of a strategy into their efforts and considerably transforming their website’s responsiveness, user experience, and product discovery. 

 Interactive shoppable videos offer a highly engaging and convenient way for brands across different industries to showcase their products or services, increase customer engagement, and drive sales by enabling direct purchases within the video content.

For brands who are just getting started with this remarkable strategy, we have discussed some of the best shoppable video platforms that might help you get there easily, from helping you understand how each eCommerce industry fits with this strategy to providing you with shoppable video trends that are currently cowling the market. 

I hope this article helped you understand shoppable videos in depth.