If we go back in time, advertising has evolved significantly, with various mediums rising and falling in prominence. However, the fashion industry has solely and effectively relied on visual advertising with fashion influencers.
Why, you ask? Research has shown that humans process visuals 60,000 times faster than text.
But that’s not it. Every fashion business, big or small, is investing in visual content. However, some brands are standing out by ditching traditional marketing methods, partnering with top fashion influencers, and skillfully grabbing customer attention.
But we understand that finding the right fashion influencers can be a bit tricky.
This is why we will provide you with a list of the top fashion and lifestyle influencers.
Before we begin, let’s understand the term by definition.
What is a Fashion Influencer?
A fashion influencer is an individual who creates fashion-centric content and has a decent number of followers on social media platforms such as YouTube and Instagram.
These influencers have an engaged audience and exert a huge influence on their audience through their creative forms of content. This content includes images, videos, or lookbooks, and brands endorse these influencers to promote their products through quality content.
Currently, Instagram fashion influencers are the most popular influencers. This is because of the platform’s integral features like ‘Reels’ that allow creators to create engaging short-form videos and follow other creative trends.
This includes Get Ready With Me or #GRWM posts by clothing influencers, fashion hauls, and more engaging content.
Which Fashion Influencer is the Right Fit For Your E-commerce Business?
Every e-commerce business follows a unique marketing and sales strategy based on each business’s targeted audience, goals, and brand values. Similarly, choosing the right influencers for your business is essential to achieving the best marketing results.
Statistically, there are over 64 million influencers worldwide, of which fashion and lifestyle influencers contribute significantly. With so many creators available, finding the right influencers to suit your brand’s marketing requirements is essential.
You can consider factors like:
1. Type of Audience:
The best influencers for your fashion brand will be the ones who match your niche audience. This includes the age, gender, location, or profession of the audience.
Some female Instagram influencers will have a different set of audiences. For example, if your fashion brand sells men’s footwear or clothing, you might want to consider an influencer with a larger male audience base who would be more likely to purchase your products.
2. Nano, Micro, Macro or Celebrity:
Another factor that businesses must consider while choosing an influencer for their promotions and marketing is figuring out which kind of influencer would suit their promotion.
Collaborating with micro-influencers would be ideal for a small business aiming for a more targeted audience. Micro-influencers have a smaller following but a higher engagement rate, which benefits specific product promotions.
3. Authenticity and Content Quality
The influencer might match your marketing requirements and budget, but authenticity and content quality are essential in any successful collaboration. It is vital to research and recognize if the creator’s content is authentic and created so that you can also derive value from it later.
Customers nowadays don’t compromise with quality when it comes to content consumption. It is essential to associate your business with quality content that speaks highly of your brand.
Ultimately, the right fashion influencer for your e-commerce business will be the one who helps you reach a larger and more relevant audience and resonates with your brand’s requirements.
It’s a partnership that should benefit both parties, providing value to the influencer’s followers and driving business growth for your e-commerce store.
Top 13 Fashion Influencers
Here are some of the best fashion influencers in 2024:
1. Chiara Ferragni
Chiara Ferragni is an Italian fashion influencer and model who has gained popularity globally through her quality content centered solely on fashion.
Chiara first gained fame through her fashion blog, The Blonde Salad, which she started in 2009. In it, she documented her everyday looks and inspired her audience with fashion and style.
Soon, she started doing runways for substantial fashion houses, including Guess.
Chiara is now one of the top fashion influencers, with over 29 million followers on Instagram.
2. Avani
Avani Gregg is an American fashion content creator who gained international fame through her engaging TikTok videos. Avani started off her journey from TikTok, where she used to create a wide range of content, including lip-sync videos, dance routines, and fashion videos.
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Avani has become one of the best fashion and lifestyle influencers, with over 17 million followers on Instagram alone. She has collaborated with various brands and fellow social media influencers, making her a prominent figure in the online world.
3. Emma Chamberlain
Emma Chamberlain is a well-known American YouTuber and social media influencer who started her journey through her YouTube vlogs. Soon, Emma gained significant popularity through her candid and relatable style, covering topics like her daily life, fashion, beauty, travel, and relatable experiences.
Chamberlain now enjoys a loud fan following on almost every major social media platform, as listed as the best lifestyle influencer globally.
4. Wisdom Kaye
Wisdom Kaye also known as ‘Wisdm’ is a Nigerian-American fashion model and content creator who gained recognition for his unique and stylish fashion sense on the internet.
Kaye now has over 2 million followers on Instagram, where he regularly participates in brand endorsements. He has collaborated with fashion brands and big-shot designers. He is also celebrated for breaking down traditional fashion norms and embracing individuality and diversity within the fashion industry.
5. Mariano Di Vaio
Mariano Di Vaio is an Italian fashion influencer and entrepreneur who became popular as a fashion and clothing influencer and actor. Mariano is active on all major social media platforms, like Instagram, and regularly shares his unique sense of style, travel experiences, and fashion-related content.
Di Vaio’s high-fashion style quickly garnered a significant following, and he became one of the best fashion influencers in Italy and internationally. He has collaborated with numerous luxury fashion brands and has been featured in various fashion magazines.
6. Cindy Kimberly
Cindy Kimberly is a Spanish model and top fashion influencer who gained recognition for her creative content and presence on social platforms. Kimberly gained attention on social media after an interaction with Justin Beiber. Following this attention, Cindy Kimberly began to model and collaborate with various fashion and beauty brands.
She has since amassed a substantial following on Instagram, where she shares her modeling photos, fashion choices, and glimpses into her personal life.
7. Miranda Kerr
Miranda Kerr is an Australian supermodel and businesswoman recognized internationally for her work and partnerships with the most popular fashion houses of all time.
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Miranda started her journey as a model and has brands like Victoria’s Secret marked in her portfolio. Miranda is now using her popularity and maintaining a social presence on Instagram. With over 14 million followers, Miranda is partnering with brands as a fashion influencer.
8. Sabrina Carpenter
Sabrina Carpenter is an American fashion content creator, singer and songwriter. She began her career as an actress, and one of her early notable roles was portraying Maya Hart in the popular Disney series “Girl Meets World”.
In addition to her acting career, Sabrina Carpenter is also a popular social media personality with over 31 million followers on Instagram. Sabrina regularly collaborates with brands and indulges in brand endorsements.
9. Dixie D’ Amelio
Dixie Damelio is a renowned social media fashion influencer and TikTok star who has gained popularity on the internet through her quirky and creative content. Dixie started creating content on TikTok and gradually became popular on other platforms like Instagram and Snapchat.
Dixie has collaborated with brands like YSL and Puma. Moreover, Dixie also has a footwear brand with her sister Chalie D’Amelio which has gained her even more popularity.
10. Gala Gonzalez
Gala González is a Spanish fashion influencer, blogger, and designer known for contributing to the fashion industry. Gala began her journey as a full-time blogger, where she used to post her fashion creations and looks.
Soon after, Gonzalez began her journey as a fashion and lifestyle influencer on Instagram. She also launched her own label called ‘Amlul’ in 2019, after which Gala’s popularity surged significantly as a fashion influencer and designer.
11. Camila Coelho
Camila Coelho is a fashion and beauty influencer, entrepreneur, and content creator who initially gained popularity through her fashion and makeup blog and YouTube channel, sharing beauty tutorials, fashion advice, and lifestyle content.
Coelho’s beauty and fashion influencer success led to collaborations with well-known brands and designers. She has been featured in fashion magazines and has walked the runway for prestigious fashion events.
In addition to being on of the best fashion influencers, Camila Coelho also launched her fashion brand, “Camila Coelho Collection.”.
12. Bryan Yambao
Bryan Yambao, more popular as ‘Bryanboy’, is a famous fashion influencer, social media personality, and fashion critic. He gained fame through his aesthetic fashion sense and creative way of presenting his styles on social media.
He has collaborated with many high-fashion brands, and this popularity has led to more fashion-related projects. Bryan travels constantly for these projects and partners with brands worldwide.
13. Margaret Zhang
Margaret Zhang is a fashion influencer and content creator known for impacting the fashion and media industry. Born in Sydney, Australia, Margaret Zhang is a Chinese fashion photographer who has built a diverse and successful career through her strong presence on social media.
Zhang is celebrated for her work as a fashion photographer and director. Her fashion photography has been featured in various publications and campaigns. She is also known for her writing and has contributed to numerous magazines and websites covering fashion, culture, and lifestyle topics.
How to Find a Fashion Influencer?
In the above section, we have provided the names of some of the best fashion influencers globally. However, simply knowing these names is still not enough to actually find influencers and collaborate with them.
Here are a few ways through which you can find a fashion influencer:
1. Conduct Manual Research
One very commonly used method to find influencers is through manual research. You can explore hashtags and keywords on YouTube, Instagram or TikTok and find influencers that you think would be suitable for your brand promotions. This method is a more lengthy and cumbersome technique, and it might not give you the best and most accurate results.
2. Use An Influencer Marketing Platform
An effective method of finding influencers is to rely on influencer marketing tools and platforms. Many platforms are available in the market that help brands connect with influencers easily and seamlessly. Brands can look for influencers based on their niche, engagement rate, and follower size. This method is much more time-saving and has a better accuracy rate.
3. Open Opportunities For Influencers
Another method to find influencers is actually to let them find you and reach out to you. You can open opportunities for creators by calling out influencers through emails, direct messages, or even posting on your social media accounts that you are open for collaborations.
This is a great way to filter out influencers and save time by not chasing influencers who are not interested in your brand and focusing on those who genuinely resonate with it.
Finding the right fashion influencer involves thorough research and knowledge of your brand’s needs. Influencers have a huge impact on audiences’ choices, and partnering with the right influencer is a non-negotiable way to maintain your brand’s reputation.
Let’s learn more about it.
Impact of Fashion Influencers
Fashion influencers can have a massive impact not just on their audiences but also on brands that collaborate with them.
Here’s how the impact of fashion influencers is redefining marketing:
1. Access To A Huge Audience
By collaborating with fashion influencers, fashion houses can reach a wide audience successfully with more impact. Influencers have a more engaged audience than business accounts. Businesses can scale their reach through influencers by forming an interactive collaboration with influencers.
2. Improved Sales & Revenue
Simply put, every marketing strategy has one expectation: better sales and revenue growth. While various strategies can successfully grow businesses, influencer marketing is the most effective one.
Collaborating with fashion influencers can help fashion brands showcase their products in trendy and creative ways, leading to improved sales.
3. Setting Trends
Fashion influencers significantly impact the fashion industry by shaping trends. Their ability to influence what people wear, buy, and love can shape the fashion landscape in various ways.
Influencers are often the first to spot and showcase emerging trends for all industries, and this inspires more audiences to try out these trends.
The impact of fashion influencers can be different for different brands, depending on factors such as the influencer’s reach, engagement, authenticity, and the suitability of the influencer for a particular brand or product.
The Future of Fashion Influencers
As consumers are gaining better awareness and have more options to make their choices, businesses are becoming increasingly focused on showcasing themselves in an authentic way. They are relying heavily on using influencer content for its authenticity. Not just that, but the rise of visual content is another reason why the future of fashion influencers will become even more stable than what it already is.
Frequently Asked Questions
There is not one but many famous fashion influencers that may vary based on location, demographics and more. However, some famous fashion influencers are Chiara Ferragni, Avani Gregg and Dixie D’Amelio.
Fashion influencers are individuals who create and share content related to fashion on social media platforms, blogs, and other online channels.
The fees charged by fashion influencers can vary widely and depend on several factors, including their reach, engagement, niche, and the specific scope of the collaboration.
