‘How to get sales on Shopify?’ is probably one of the most asked questions for businesses starting their e-commerce journey.
Creating a Shopify store for your business is usually among the first steps of building a brand. But what comes after it? Planning marketing strategies, finding the right tools to improve efficiency, and everything else needed to build a brand. All of these collectively contribute to successfully increasing Shopify sales.
However easy that sounds, there are challenges. And solutions!
In this article, we will discuss everything you need to know about increasing Shopify sales and building the brand of your dreams.
Critical Challenges in E-commerce Sales
E-commerce is a highly competitive landscape. Especially with new industries booming vigorously, it has become challenging to tap into the scope of Shopify e-commerce sales with the best possible potential.
Unsurprisingly, every business’s ultimate goal is to boost Shopify sales. However, even after having a close-to-perfect product, you might face challenges in increasing your brand’s Shopify sales.
Let’s learn more:
Getting Traffic but No Sales? Here are the Main Reasons:
Lack of Customer Trust:
Establishing customer trust is the most crucial element in boosting sales on a Shopify store. However, many e-commerce businesses lack social proof or the ability to showcase it in a manner that can build a brand’s credibility. This lack of customer trust is a crucial challenge for e-commerce businesses in boosting Shopify sales.
Weak Product Visibility:
Another critical challenge brands face in increasing Shopify sales is being unable to display their products compellingly. Visuals are highly significant if you want to attract more visitors and turn them into customers. However, many brands lack authentic content like visual reviews and user-generated content that can help a business improve sales efficiently.
Poor Website Interface:
One of the biggest challenges e-commerce businesses face in increasing Shopify sales is the absence of a responsive website interface. Statistically, over 90% of shoppers abandon their carts due to high website load times. A poor website interface disturbs the customer experience and induces distrust in the brand.
Competitive Pricing:
Another challenge businesses face in boosting sales is a gap in the pricing. Nowadays, customers conduct thorough research before investing in a product. If your competitors provide more efficient pricing, the user will likely leave their purchase incomplete with your brand.
Inefficient Product Return Policies:
Businesses also face the challenge of handling returns and refunds, which can be complex and impact customer satisfaction, stopping businesses from getting sales on Shopify stores efficiently.
These were some significant challenges e-commerce businesses face while building a profitable business. The challenges are real, but some solutions can easily give businesses a clear way out, especially if you find the answer to getting sales on Shopify.
Top 20 Tips to Increase Shopify Sales
Whether you are a seasoned online retailer or just starting your own business, implementing the right strategies to build your business and create a brand identity can make a substantial difference.
In this section, we will discuss some of the most effective tips on some of the highest-searched queries like ‘How to grow your Shopify store?’ and ‘How to get sales on Shopify?’ for your business:
1. Incorporate Social Proof for Trust
One of the most effective ways to increase Shopify sales is by creating a brand your customers can trust. To achieve that, you can integrate social proof like authentic customer-generated content, visual reviews, and testimonials by existing customers.
Additionally, you can collaborate with creators and create product demonstrations so your customers can feel confident and purchase based on their genuine opinion of your brand.
2. Rely on Efficient Marketing Tools
The traditional ways of marketing don’t get businesses the results they would expect anymore. And reasonably so.
If you want the best way to get more sales on Shopify, take advantage of the marketing support you need. Many platforms help businesses to not only host campaigns efficiently but also track and analyze the results.
3. Upsell & Cross-sell
Another of the best ways to boost Shopify sales is to implement upselling and cross-selling opportunities by recommending additional and related products to your customers to buy along with the original item or attracting them towards a similar product of higher price value. Many Upsell & cross sales apps on Shopify can help businesses integrate this strategy into their business plan, leading to increased sales.
- Upselling– Upselling is a sales technique where you convince a customer to spend more on their initial choice. Instead of buying the basic model, imagine a salesperson highlighting the benefits of an upgrade with extra features or a higher-end version. It’s about increasing the value of a single sale, not necessarily selling additional products. It’s like convincing you to get the more giant fries with your burger – more money for the business, but not necessarily a complete solution for you.
- Cross-selling – In cross-selling, you target existing customers with products that complement their purchases. Think printer and ink, not printer and fancy scanner. This creates a more complete solution for the customer (happy!) and extra sales for the business (happy, too!).
4. Improve Website Performance
Being an e-commerce business, it is important to understand that your website or online store is your front. Any potential customer will first experience your website, making having a well-performing website mandatory.
Provide a fast and lag-free website experience, easy product discovery, and a simple interface. This is how to get Shopify sales and build a quality brand.
5. Integrate Social Shopping
The popularity of social media has significantly changed how users consume content and interact with it. By incorporating social shopping, businesses can showcase their products through social content, making it more engaging for customers to explore your store.
With social shopping, brands can integrate content like reels from Instagram, TikToks, and tagged content and make this content shoppable. Social shopping not only improves the overall look and interface of the store but also helps increase Shopify sales.
Integrate Social Shopping to Your Shopify Store➡
6. Offer Multiple Payment Options
Offering a diverse range of payment options to your customers is another effective way to increase sales on Shopify. By providing this flexibility, you not only enhance customer convenience but also broaden your potential customer base. Especially if you are catering to a global audience, it is almost mandatory that you offer as many payment options as possible.
Source – Tidio
7. Work on Mobile Optimization
If you are looking for the best solution for how to get customers on Shopify, mobile commerce is your answer. E-commerce businesses across industries must work on making their stores friendly with mobile users. Statistically, mobile commerce is expected to reach $710 billion by 2025. That’s a massive number of users to prove the importance of mobile optimization when building a brand in today’s times.
8. Provide Efficient Customer Support
In today’s AI-driven world, businesses have a plethora of options to provide efficient customer support through the use of tools. There are options for live chatbots, AI assistants, and email prompts to resolve common queries without taking unreasonable time.
Moreover, good customer support is the foundation of customer satisfaction. By responding promptly to customer inquiries and addressing their concerns, businesses can not only improve the customer lifetime value but also make their brand more credible.
9. Host Marketing Campaigns
Now, you might be getting some sales on your Shopify store. But if you’re looking for solutions to ‘How to get consistent sales on Shopify?’ you must not miss out on hosting marketing campaigns well-suited to your goals.
Invest in email marketing campaigns to promote your offers and discounts or retain customers and leverage influencer marketing to promote specific products, improve engagement, and acquire new customers.
10. Shorten The Checkout Process
Another tip to boost Shopify sales is simple yet highly effective for e-commerce businesses. Streamline the checkout process to reduce friction and increase conversion rates. Implementing options, such as a guest checkout option, to make it easy for first-time customers can minimize the bounce rate and decrease cart abandonment.
Minimize the number of form fields and steps required during the checkout process.
11. Convert Traffic With Targeted Popups
Marketing pop-ups play a vital role in helping brands grab the attention of their customers and persuade them to take instant action, such as making a purchase or browsing the site for a longer duration.
Pop-ups can be used for several other reasons. Some brands use them to showcase exclusive offers or discounts. Additionally, many brands leverage the power of pop-ups to collect customer data, such as emails. This is a great way to boost sales on Shopify and improve the website’s engagement rate.
12. Build An Email Marketing Strategy
Email marketing campaigns stand out as a premium marketing strategy in eCommerce. Statistics show that email campaigns can reduce cart abandonment and boost sales by 4.43% across industries.
By leveraging email marketing correctly, brands can target visitors who have added items to their shopping cart but have not completed the purchase and rekindle customer relationships. Also, eCommerce brands can use customers’ purchase and browning histories to curate more personalized emails and boost sales.
13. Collaborate With Influencers
Social media influencers and creators are highly popular on social media channels and can greatly influence their audience’s purchase decisions. By collaborating with them, brands can reach a wider audience and increase brand visibility. Additionally, social media creators have a creative streak and know how to create engaging content that your audience enjoys.
Collaborating with influencers can enhance the brand’s content and provide social proof they can use. Another concern that brands usually face is customers not feeling confident about the quality of the products. With the help of collaborations, creators can validate the quality and value of products or services offered by e-commerce businesses.
Find the Perfect Influencer for Your Brand➡
14. Turn Your Customers Into Brand Ambassadors
The eCommerce industry is experiencing rapid growth, with countless brands striving to stand out in a crowded marketplace. Amidst this intense competition, establishing a distinctive brand presence can be challenging. However, the value of positive customer experiences cannot be overstated. Brands have a unique opportunity to leverage these experiences to stand out and cultivate a loyal customer base.
Brands can turn their customers into brand representatives by utilizing valuable user-generated content to establish trust and boost website engagement by displaying it into eCommerce touchpoints like emails, website homepages, product pages, etc. This helps customers feel confident while making their purchasing decisions and offers an example of how other customers use the showcased products and drive value from them.
15. Optimize Your Product Pages
Product pages are the most valuable landing pages for any eCommerce business. If you’re unaware, product display pages are where brands showcase their products. From the customers’ perspective, PDPs are where 90% of purchasing decisions are made.
With so much value, it is crucial that brands focus on improving the visual aspect of their product pages and optimize them to be more responsive, engaging, and credible for customers. This ultimately allows brands to increase their sales on Shopify.
To achieve this, brands can incorporate shoppable UGC galleries showcasing authentic users’ content by using these products on their product pages. This can help any brand showcase its products more effectively.
Display Shoppable UGC on Your Shopify Store➡
16. Start a Loyalty Program
Implementing a loyalty program can be a strategic move for Shopify businesses looking to boost sales. By offering rewards and incentives to repeat customers, brands can build a loyal community, encourage them to make additional purchases, and engage more deeply with the brand.
Customer loyalty programs also increase customers’ lifetime value and can help build a customer base that advocates for the brand.
The five stages of the loyalty program lifecycle:
A well-designed loyalty program can differentiate the brand from competitors, enhance the overall customer experience, and contribute to long-term business growth. Through personalized rewards, exclusive offers, and targeted promotions, a loyalty program on Shopify can effectively incentivize customers to return to the store, resulting in higher sales, improved customer retention, and increased customer satisfaction.
17. Leverage SMS Marketing For Better Engagement
SMS marketing is a brilliant strategy for Shopify businesses looking to boost their eCommerce sales. Like various other marketing tactics that help businesses inform and engage their customers, SMS marketing has an advantage. What is it? By directly reaching customers through their mobile devices, SMS marketing offers a highly effective way to deliver personalized messages, promotions, and updates in real time.
With most consumers constantly connected to their phones, SMS campaigns have a higher open and response rate than other marketing channels. And especially now, with SMS platforms like WhatsApp, marketing has become even more valuable.
18. Get Referrals From Existing Customers
Referrals are a great way to monetize your current customer base even better. By encouraging your customers to refer friends and family to your store, businesses can tap into an already interested and potential customer base. Because these suggestions have come from trusted sources, customers are likelier to act upon them.
Businesses can start referral programs by targeting repeat customers and offering them incentives for every customer they refer. Some brands offer exclusive discounts and hefty cashback for their referrals. This is a brilliant way to widen your customer base and boost your e-commerce sales instantly.
19. Work On Your SEO Game To Increase Traffic
SEO is essential for improving your visibility on search engine result pages and boosting website traffic. By optimizing your website’s landing pages and content per the SEO requirements, brands can improve their visibility and attract more organic traffic.
Tips to improve website SEO:
This involves conducting keyword research to identify relevant search terms that potential customers use and strategically incorporating them into your product descriptions and meta tags.
Additionally, creating high-quality, informative content such as blog posts, guides, and tutorials can help establish a website as a valuable resource in the eCommerce industry, drive more qualified traffic, and ultimately increase sales on Shopify.
20. Start Your Affiliate Program
Affiliate programs are a superior form of partnership and can help Shopify stores boost sales. Brands can host affiliate programs to promote their products or services in exchange for a commission. They can tap into their existing networks and leverage their influence to drive more traffic and sales to your store.
Affiliate marketing allows you to access new audiences and markets you may not have reached otherwise, as affiliates promote your products through their websites, blogs, social media channels, and email lists.
Final Thoughts
With the e-commerce landscape on a relentless high, the competition is also fierce. But what’s important to note is that, on average, the gap between customers and businesses is still a lot, making it an excellent opportunity for e-commerce businesses willing to do the work.
So, if you’re wondering how to generate sales on Shopify, the answer is to know what serves your brand. Following effective strategies, businesses can stand out and bag their Shopify sales. It might sound like a tough nut to crack, but by figuring out your business needs, you can implement the best strategies for your business.
Frequently Asked Questions
Optimize your Shopify store to improve loading speed, simplify navigation, and enhance checkout for better conversions. Additionally, you can use high-quality images, compelling product descriptions, and clear calls to action.
Product page galleries are critical e-commerce touchpoints where most conversions take place. By showcasing products captivatingly, e-commerce businesses can substantially improve their Shopify sales.
There are various apps on Shopify. For example, you can use Shopify review apps to establish trust, Shopify upsell apps to increase the average order value, and Shopify marketing apps to improve your brand’s visibility.
You can offer multi-channel support, including live chat and responsive email assistance. In addition, resolve issues promptly, use personalized communication, and consider loyalty programs to improve customer loyalty.
It depends on how optimized your store is, your marketing efforts, and your competition. While some see sales in a fortnight, focus on strategies like pre-launch marketing and SEO to boost your chances. By actively attracting customers and building trust, you’ll be well on your way to that first sale!
