It’s no surprise that Gen Z is the largest pool of online consumers, and hence, brands are trying their best to capture their attention. This young customer base, born between 1997 and 2012, has been the focus of most online businesses because of their shopping patterns and online presence. 47% of Gen Z spend over 3 hours on social media apps like Instagram, YouTube, X, TikTok, etc.
One effective method businesses have cracked to attract Gen Z is Gen Z influencer Marketing. Over 50% of Gen Z follow and purchase new products from influencers. A well-implemented influencer marketing campaign can attract a large Gen Z crowd to your business.
Here is a list of some of the most popular Gen Z influencers from different domains. Check them out to find the ones whose work best aligns with your brand.
List of Top Gen Z Influencers:
1. Addison Rae:
Launched her career with viral dance routines on TikTok. Now, he is a singer, actress (starred in Netflix’s “He’s All That”), and brand ambassador (recently signed with Columbia Records).
2. Charli D’Amelio:
Charli Grace D’Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019 when she began posting dance videos on the video-sharing platform TikTok.
3. Khaby Lame:
Khabane “Khaby” Lame is a Senegalese-Italian social media personality. He is known for his TikTok videos, which silently mock overly complicated “life hack” videos. In 2022, he was listed in Fortune’s 40 Under 40 and Forbes’ 30 Under 30
4. Emma Chamberlain:
Emma Frances Chamberlain is an American social media personality, YouTuber, podcaster, businesswoman, and model. She won the 2018 Streamy Award for Breakout Creator.
5. Zach King:
Zachary Michael “Zach” King is an American internet personality based in Los Angeles. He is most known for his “magic vines,” digitally edited six-second videos to make it look like he is doing magic. He calls his videos “digital sleight of hand.”
6. Nabela Noor:
Nabela Noor is an American entrepreneur. Noor is known for her YouTube channel, where she shares make-up tutorials, product reviews on cosmetics, and vlogs about beauty and her life as a Muslim-American woman.
7. Avani Gregg:
A trendsetter in the beauty and fashion influencer, Avani Gregg inspires with her bold makeup looks and stylish outfits. She’s not just showcasing her style; she recently co-founded a makeup brand targeting GenZ, focusing on self-expression.
8. BenoftheWeek:
GenZ humor personified, BenoftheWeek creates relatable parodies and skits that capture the awkwardness and hilarity of everyday life. He’s not just making us laugh; his comedic talent recently landed him a role in a web series based on one of his popular TikTok characters.
9. Wisdom Kaye:
Forget fast fashion; Wisdom Kaye is a champion of sustainability. This creative soul showcases how to thrift and style clothing uniquely, inspiring viewers to embrace eco-conscious style. She’s not just preaching; her latest feat is collaborating with a major clothing retailer on a capsule collection made from recycled materials.
10. Dr. Mike:
Mikhail “Mike” Oskarovich Varshavski, known online as Doctor Mike, is a Russian-American YouTuber, internet personality, family physician, philanthropist, and professional boxer. His Instagram account went viral after he was featured in BuzzFeed, and People magazine named him The Sexiest Doctor Alive in 2015.
11. Tabitha Brown:
Tabitha Bonita Brown is an American actress, Emmy-winning host, social media personality, entrepreneur, & author. She creates online video content incorporating veganism, humor, and motivational speaking. Brown has over 5 million followers on TikTok and over 4.2 million followers on Instagram as of March 2023.
12. Greta Thunberg:
Greta Tintin Eleonora Ernman Thunberg is a Swedish environmental activist known for challenging world leaders to take immediate action to mitigate the effects of human-caused climate change.
13. X González:
X González is an American activist and advocate for gun control. In 2018, they survived the Stoneman Douglas High School shooting, the deadliest high school shooting in U.S. history, and, in response, co-founded the gun-control advocacy group Never Again MSD.
14. Yumi Nu:
Yumi Nootenboom, better known as Yumi Nu, is an American model. She appeared on the cover of the Sports Illustrated Swimsuit Issue in 2022, becoming the first plus-size model of Asian-American descent to do so.
15. Josh Scherer:
Forget fancy equipment; Josh Scherer proves you don’t need a Hollywood studio to create engaging content. This filmmaker uses his phone and creativity to produce hilarious skits and movie parodies, often with a low-budget aesthetic. He’s not just a comedian; his filmmaking skills recently landed him a directing gig for a music video, blurring the lines between social media and professional filmmaking.
Conclusion:
Gen Z is a group of young minds who can be converted into long-term loyal customers with the right techniques. Explore the fantastic influencers we have listed above, and feel free to include them in your marketing strategies. Choose the best Gen Z influencer for your brand and plan your influencer marketing campaign accordingly.
