Believe it or not, user-generated content is omnipresent, even if we do not realize it. To be precise, it affects our decision-making process and buyer psychology. What we just said can easily be understood by a quote by Andy Crestodina.
When you say it, it’s marketing; when your customers say it, it’s social proof.
Rightly so, many user-generated content platforms for ecommerce brands are coming to the surface. One of the UGC platforms is Yotpo. Known as an ecommerce retention marketing platform that helps business owners retain customers for life with UGC reviews and other ninja techniques (not literally).
But Yotpo is one of many UGC platforms for ecommerce in the race. Tagshop is also a great UGC platform for ecommerce brands that provide a-to-z UGC solutions. Let us find out by comparing Yotpo and Tagshop in this blog.
Understanding UGC in E-commerce
UGC brings a winning strategy for ecommerce business owners. But do you know what user-generated content is? Maybe you know the definition. But have you ever thought through what UGC can do to your brand? Let us break it down for you.
A whopping 80% of Instagram users admitted deciding whether to buy a product or service after seeing it on the platform. Well, that’s the magic of UGC. Here is what else Tagshop can do for your eCommerce business.
Yotpo: A Comprehensive UGC Platform
Yotpo is a comprehensive e-commerce marketing platform that leverages UGC’s power to build trust and drive sales. It collects, manages, and responds to customer reviews and ratings and helps businesses showcase social proof.
Beyond the review management, Yotpo offers intuitive marketing features to enhance customer engagement and loyalty. Here are some core features of Yotpo: user-generated content platform.
Core Features Of Yotpo
Product Reviews: Yotpo helps ecommerce brands gather high-quality product reviews that help them enhance their sales.
Photo reviews: Allows the users to automatically upload three pictures of the product along with the text reviews.
Social media integration: this feature allows the customers to share product and site reviews on social media.
Loyalty programs: Yotpo helps business owners design loyalty programs with rewards such as discounts, free shipping, and exclusive access.
Analytics and Reporting: This helps the tool users understand what shoppers are talking about the brand and products, identify strengths, discover new opportunities for improvement, and make data-driven decisions for the brand.
Before it goes deep, let’s have a look at YOTPO ALTERNATIVES.
Let us now take a look at Tagshop.
Tagshop: The Visual UGC Platform
Tagshop is a leading visual UGC platform. It encourages the business to harness the power of customers’ content to enhance their marketing and sales efforts. Here are some of the core features of Tagshop that ecommerce business owners can utilize.
Shoppable galleries: A collection of eCommerce videos can showcase products and encourage purchases. Customers can easily see products in action used by real people in their natural environment. Shoppable Galleries provide a direct path to purchase, reducing cart abandonment.
AI-powered product tagging: Automatically tags products in user-generated content, saving time and effort. AI product tagging suggests accurate products based on visual cues, increasing customer satisfaction.
Social media integration: Collect and manage UGC from social media platforms like Instagram and TikTok.
Visual Content Moderation: Content moderation is an optimized approach that screens through content to analyze the quality standards on the platforms.
Analytics and Reporting: Measure the impact of Shoppable UGC on sales, website traffic, and overall engagement. Optimize marketing strategies for better conversion.
Tabular Comparison Between Yotpo and Tagshop
| Feature | Yotpo | Tagshop |
| Core Functionality | Review and ratings, collection, display, and management | Shoppable Galleries, Shopon Bio, Social UGC, & Find and Collaborate UGC creators |
| UGC collection methods | Collect Yotpo-powered product reviews and visual user-generated content via SMS review requests, including customer photos and videos. | Social media networks, SnapUp- a simple QR code, Hashtags, and more. |
| Customization options | Include customizing the general structure of your email, including the width, padding, fonts, and colors. choose a layout for your reviews widget | Pin, highlight, or delete the social media post. Choose an apt theme and layout from the library. |
| Analytics and Reporting | Points program performance, Referral program performance, and more | Sentiment Statistics, Find Top Influencers & Creatorsin the niche, Assisted Revenue, CTA Clicks, CTR% and more |
| Pricing | $79/ mo, $169/ mo, customizable plan | $0/ mo .$39/mo, $79 /mo & customizable plan |
| Ease of Use | Quite easy to use | Easy and accessible, it provides 24/7 support and other support blogs to walk through the process |
| Integration | Google, Klaviyo, Shopify, Facebook, and more | All the Major CMS platforms and Social media platforms |
Factors to Consider When Choosing a UGC Platform
Consider various factors when choosing a UGC platform for your business. This will help you determine whether the platform is aligned with your needs.
Type Of UGC You Want
First and foremost, find out what type of UGC you want to collect. Are you interested in showcasing only eCommerce product reviews, or do you want to display a vibrant range of customer photos and videos? Different types of UGC platforms offer different capabilities regarding content they can collect and display.
You can display social UGC to stand out, including photos and videos your users share.
Judgment: Tagshop is the winner here. It allows users to collect and showcase all types of UGC, including Google Reviews, TikTok videos, Reels, etc. 🎊
Level Of Customization
Evaluate the level of customization needed to showcase user-generated content to various channels. Some ecommerce websites may require a specific customized look for their Shoppable gallery, UGC widget, and other display formats. Consider whether the platform allows you to customize UGC elements’ appearance layouts and styling to ensure that they seamlessly integrate with your brand’s visual identity.
Judgment: 10 points to Gryffindor. Oops! We mean, Tagshop. This UGC platform allows e-commerce business owners to change the themes and layout of their choice. It also provides an excellent moderation panel that lets you remove irrelevant posts that do not go well with your marketing efforts. 🏅
Budget Constraint
When selecting a UGC platform, consider your budget constraints. Different platforms may offer varying pricing models, such as subscriptions. It is essential to assess the cost-effectiveness of each platform and ensure that it aligns with your budget while providing necessary features that meet your business needs.
Judgment: As mentioned in the pricing column, it is safe to say that Tagshop is the winner here. 🏆
Integration with Different Channels
Before jumping to any conclusion, remember that integration is essential to choosing a UGC platform for your business—seamless integration with ecommerce platforms, social media platforms, and email marketing solutions.
Consider whether the platform offers robust and easy integration with CMS platforms and social media networks.
Judgment: There is a tie between Yotpo & Tagshsop regarding integration with different platforms. 🏳️
The Final Note
User-generated content is the king of the marketing world. The blog’s examples show its influence on brand engagement and customer interaction. This is evident from the success of campaigns like Glossier’s Instagram hashtag campaign and Starbucks’ user-generated content, which have proven valuable marketing tools.
Incorporating user-generated content into e-commerce strategies helps build trust and authenticity and is an effective marketing tool. It allows businesses to connect with customers more profoundly and build genuine relationships.
Moreover, its affordability and effectiveness make user-generated content compelling for businesses looking to enhance their online presence and drive revenue. By leveraging the customer’s experience and creativity, brands can foster meaningful relationships. Regarding UGC platforms, we have compared two exceptional platforms, Tagshop and Yotpo, based on various factors. Go through the comparison and choose the best for your business.
