Two main challenges occur when it comes to finding Micro-influencers. On the one hand, influencers with big followings demand hefty fees, and on the other hand, customers nowadays are becoming skeptical of buying products recommended by big influencers.
The only solution is to partner with a micro-influencer in your niche because, compared to the more prominent influencers, they have a close and engaging relationship with their audience. They also charge lower rates and promote your products in a way that feels like word-of-mouth to their audience.
But in a time when there are millions of influencers on every platform, it is difficult to find the correct set of micro-influencers for your campaign. To help you out, we are giving you ten tips on how to find micro-influencers for your business. Let’s get started.
How to Find Micro-Influencers:
1. Through Influencer Discovery:
Influencer discovery apps help you find the relevant micro-influencer that fits your influencer marketing campaign. Tagshop is one of these tools and a social commerce app that helps users discover influencers, manage campaigns, and more. As an influencer marketing platform, Tagshop creates authentic connections between brands and influencers. We record and track users who actively share their love for a brand in question, providing valuable insights into their preferences and engagement behaviors.
This allows you to identify and connect with these passionate individuals for more unsponsored or sponsored consent that genuinely resonates with the target audience.
Tagshop has an extensive database of UGC creators and influencers that enables you to find and scale influencer partnerships within your niche efficiently. Users can filter and search for influencers based on geography, industry, audience base, and performance, which helps them identify ideal collaborators for their brands.
2. Utilize Social Media Platforms
Creators worldwide use hashtags and tagging to improve the visibility of their content. This works both ways: By sieving through the tags and hashtags, brands can find the right approach for their target audience. Search relevant hashtags and keywords on platforms like Instagram, Twitter, and TikTok to find micro-influencers relevant to your industry. This will help you discover accounts that actively discuss topics related to your industry.
Also, explore the follower lists of more significant influencers in your niche. These lists often include micro-influencers who share similar integrity with the same audience.
You can also explore platform-specific tools to find the right micro-influencer for your business, providing a more personalized experience.
For example, you can choose micro-influencers based on location, interests, and audience size.
3. Identify Existing Brand Followers
Micro-influencers are proactive in trying new products and creating content for them. Keep an eye out for such micro-influencers and closely watch on social media platforms for small creators already posting reviews about similar products or tagging relevant brands. These creators might genuinely be interested in your brand and find your helpful merchandise. When you identify these individuals, you can establish connections and collaborate on future projects, such as product reviews and giveaways.
4. Consider Adjacent Niches:
Partnering with niche creators is a great way to scale up your influencer marketing efforts. For example, if your products are somewhat related to fitness meals. While targeting fitness influencers, you can also pitch your products to moms struggling to complete their children’s nutritious goals.
The key is not to restrict yourself to just one niche of micro-influencers. Instead, create a target persona and, based on that, pick micro-influencers for each of them.
5. Find Lookalike Micro-Influencers:
You found a micro-influencer, but you couldn’t collaborate with them for some reason.
You don’t have to worry; you can easily find their counterpart.
You can collaborate with influencers by going to their profiles and clicking on the down arrow of Instagram. You will then find replicas of the influencers with whom you can collaborate.
Another thing to remember is that if you scroll through Instagram and TikTok enough, the algorithm will show you similar accounts on your Explorer page.
Micro-influencers often collaborate to grow their audience. If you like a micro-influencer, you can explore their page to see who they have collaborated with. There are also AI influencers who have amassed millions of followers and are generating great revenue for their creators.
6. Ask for Referrals:
The influencer marketing industry often operates within a tight-knit community. If you have previously worked with a mirror influencer, reach out to your existing network for recommendations. They may have personal connections or know of other micro-influencers who would fit your brand well. Even more prominent creators, such as influencers or macro influencers, might have insights into the micro-influencers landscape and can offer suggestions.
7. Attend Industry Events and Conferences:
Attending industry-related conferences and events is a strategic way to connect with influential figures in your field. You can also go to any Influencer award ceremony to indulge in the influence in meaningful conversations. Try to learn about their projects and goals and explore their potential partnerships. Networking and establishing genuine connections with them will help you to build a solid professional network that will benefit your business growth. Remember to be authentic, listen actively, and follow up with the micro-influencers that meet your business needs.
8. Search On Google and ChatGPT for Micro-Influencers
While it may require some effort, you can still find some of the best influencers for your business. You can start by searching your industry and micro-influencers; you will uncover articles that provide detailed profiles of promising micro-influencers. Focus on the recent blog to ensure you work with the most recent updates. The influencer marketing industry is quite dynamic; you never know when a micro-influencer will jump to being a macro-influencer. To keep your search refined, explore the blog for the past month.
9. Leverage Influencer Marketing Agencies:
The influencer marketing agency offers a variety of agencies that specialize in connecting brands with all types of influencers. While these agencies can provide expertise, they also come up with certain costs. Working with an agency can benefit brands seeking to outsource influencer hunting, payment management, contract drafting, and relationship maintenance. However, it’s important to evaluate that the agencies have a legal database of influencers and they also align with your goals.
10. Direct Outreach:
To establish a connection with micro-influencers, initiate direct contact with them through their preferred social media platform or mode of communication. When reaching out to the influencer, personalize your text to create a genuine connection and interest in their work. Reach out directly through their social media platforms or email, expressing genuine interest in their work and how a collaboration could mutually benefit both parties. Here is a message you can send to your targeted micro-influencers.
“Hi (Infleuncer’s Name),
I’m reaching out because I’ve been a big fan of your work for a while now. You ( specific aspect of their content) resonates with ( your target audience)
Collaborating between (your brand) and you can be an excellent fit for both of us.
I’d love to discuss this further and see if we can collaborate on a project. Please let me know if you are interested.’’
The Final Word
The world of influencer marketing can feel overwhelming, but with the right approach, you can find the perfect micro-influencer partners for your brand. Remember, it is all about building genuine connections and identifying creators who resonate with your target audience.
Tagshop offers a powerful solution to optimize your search. Our platform lets you discover and connect with passionate brand advocates for authentic collaborations. However, Tagshop is just one tool in your arsenal. You can also utilize social media platforms strategically, explore adjacent niches, and ask for referrals.
So get out there, explore these strategies, and find the perfect micro influencers partners to propel your brand forward.
