How to Embed YouTube Videos on Squarespace Website?

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Do you want to add engaging videos, tutorials, and captivating visuals to your Squarespace website? Then, embedding your YouTube videos in Squarespace is a great option. And wait—in today’s world, who does not incorporate a video element into their website? It converts your boring static website into a dynamic one and gives it a lot of engaging content. Many marketers fail to embed the updated videos on their Squarespace website and face many challenges.

But here comes a question: Why YouTube, and why is it a trend? The answer is simple: with 2 billion logged-in users, who does not want to utilize this great marketing opportunity? Whether you are a small business owner or a big brand, you must understand its importance and use them in your Squarespace website. 

This is the right platform if you are among those marketers facing a challenge embedding YouTube videos on Squarespace. This blog post will show you how to embed YouTube videos on a website, its benefits, and much more. Let’s get started:  

Compare the Methods to Embed YouTube Videos on Squarespace

Ideally, two methods exist to embed YouTube videos in Squarespace website. One is using YouTube itself, and the other one is using third-party tools like Tagshop. So before diving into the process, let’s compare each method and see which one will best suit your needs: 

Requirements	Method 1 (Using YouTube)	Method 2 (Using Tagshop)
Auto Feed Update	No, you have to update it manually.	The auto-update feature is available, so you don’t have to panic.
Coding Required	No, but the process is a bit confusing.	No coding is required, and the tool will complete the process automatically.
Themes and Templates	No, there are no themes and templates available for you.	Yes, lucrative themes and templates are already available in the tool. You can apply them to make your widget visually pleasing.
Advance Features	No advanced features are available.	Advanced features, such as moderation, custom CSS, templates, etc., are available.
Shoppable Feed	No, there are no shoppable feeds available.	Yes, you can make your YouTube video shoppable.
Products Tagging	No product tagging is available; you have to add products manually.	Yes, there is product tagging available.
Bulk Posting	No, there is no bulk posting available.	Yes, the tool allows bulk posting for users.
Engagement Metrics	NA, there are no engagement metrics available for users.	Advanced engagement metrics are available to track the performance of your widget.
Customization	NA, the customization feature is not available.	Yes, you can customize the widget to fit your website needs.
Advance Support	NA, there is no support for the users.	Yes, users will get dedicated support 24/7.
Platform Compatibility	It faces difficulties in integrating with various platforms and has compatibility issues.	Compatibility with all website-building CMS platforms.
Time-consuming	Yes, it is a time-consuming process because it requires manual embedding.	No, this process isn’t time-consuming, and it embeds multiple posts.

Easy Steps To Embed YouTube Videos in Squarespace Website

Let’s understand both methods of embedding YouTube videos in Squarespace before going into the process:

Method 1- Using YouTube Embed Code

YouTube allows you to Squarespace embed YouTube videos into your website manually. To do this, follow these steps:

Step 1 – Go to YouTube 
Step 2 – Look for the video that you want to embed
Step 3 – Click on the ‘Share’ button and then choose ‘embed option’ 
Step 4 – Copy the code
Step 5 – Now login to your Squarespace admin account
Step 6 – Paste the code there, and you’re done

Congratulations! You have successfully embedded the YouTube video on your Squarespace website using YouTube. 

Method 2- Using Tagshop

To embed YouTube video in Squarespace using Tagshop, follow the given steps: 

1. Create your Feed

Step 1 – Login to your Tagshop account

Step 2 – From the sidebar, select ‘Feeds’

Step 3 – Click on ‘Add Feed’ from the top right corner

Step 4 – Select YouTube as your source network

Step 5 – Now, to create a feed, choose from the options – channel URL, shorts, playlist, keywords, or location.

Step 6 – Click on ‘Create Feed’ and your feed will be created 

Step 7 – Go to ‘Content’; you can make the post public or private, according to your choice.

2. Bonus: Make your Feed Shoppable

Step 8 – Make your Squarespace YouTube embed feed shoppable by navigating to ‘Product Catalog’ from the sidebar.

Step 9 – Click on ‘sync product catalog’ and sync your products

Step 10 – Now it’s time to Tag Products. Click on ‘Tag Products’ 

Step 11 – You can search for products by name, category, SKU, and tags. Turn on the Hotspot feature to tag multiple products in a single post. 

You have successfully created a shoppable YouTube video feed. 

3. Design Your Feed

Step 12 – From the sidebar, go to the ‘Publish’ option. Here, you can design the feed as per your website theme.

Step 13 – Choose from themes, customization options, and CTA buttons and click on ‘Generate Code’ 

Step 14 – Choose ‘other’ as your CMS platform to get the code.

Step 15 – Now adjust the width and height according to your website and copy the code. 

4. Embed the Code in Squarespace

Step 16 – Login to your Squarespace account

Step 17 – Select the page to embed the YouTube widget, then click the ‘Edit’ button.

Step 18 – Click on ‘+’ button and choose </> option

Step 19 – Here, paste the code and click on the “Apply” button to save changes.

Congratulations! You have successfully embedded the YouTube videos into your Squarespace website using Tagshop. 

Live Demo: YouTube Videos on Squarespace

Benefits of Adding YouTube Videos on the Squarespace Website

Displaying engaging YouTube videos on your website comes with numerous benefits. Here are some of them: 

1. Enhanced User Engagement

Embedding YouTube shorts and videos on your Squarespace website will significantly enhance your user engagement. Videos are inherently more captivating than static images or posts, as they provide an interactive element to the users by showcasing complex things in an easier way. Users will interact more with your website, thus increasing the dwell time and memorable user experience. 

2. Improved Conversion Rates

By seamlessly integrating YouTube videos into your Squarespace website, you will eventually see a notable improvement in conversion rates. Videos can showcase product demonstrations, how-to guides, customer reviews, and testimonials in a much more understandable format, thus pushing users to make a purchase decision. With Tagshop, you can make your videos shoppable and give viewers a seamless purchase experience. 

Read More: How to Embed YouTube Video on WordPress Website?

3. Cost-Effective Marketing

Embedding YouTube videos on your Squarespace website is a cost-effective strategy. You are adding great value to your website in a cost-effective way. Meanwhile, it also helps promote cross-platform, thus driving more traffic to your website at no extra cost. 

4. Increased SEO

Embedding YouTube videos on your website will boost your SEO rankings. Search engines like Google favor a diverse range of content, and bravo! You are providing that diversity into your website. Users will interact more with your website and thus increase their dwell time, which is a significant factor in the SEO rankings. You can even enhance it by optimizing it with a proper title, meta description, tags, etc. 

Read More: How to Embed YouTube Video to Shopify?

5. Brand Building

YouTube videos affect your brand building much better. You can enhance your brand position by visually showcasing your brand story, value, and unique selling points. Videos often give an authentic touch to your brand and humanize it. This helps create a more profound connection as users start trusting you. Also, try to incorporate YouTube videos strategically into your website. For example, storytelling helps differentiate your brand from others and makes you stand out.  

Final Note!

Embedding YouTube videos in a Squarespace website is one of the most promising ways to deliver an authentic experience to your users. You can quickly learn and embed with easy embedding process options. As we have learned, it comes with various benefits, like brand building, excellent user experience, improved SEO, and much more. We hope this blog has helped you learn and decide which method best suits your needs. 

With Tagshop, you can avail of it’s various benefits and features that resonate with your website’s themes. It also comes with AI moderation features and a shoppable feed feature. Try this excellent tool today, and don’t forget to come back for positive feedback. 

Happy Embedding:)