Half the world’s population is on social media scrolling through interactive content, and the other half is creating it. Wouldn’t it be amazing to use this to your advantage? Let’s understand how.
Social media has become a golden gate for audiences to discover great brands. Today, more brands use social media platforms to reach their target audience through dynamic content like UGC or user-generated content. These platforms play a considerable part in spreading positive brand awareness.
Many businesses today also redirect positive social media conversations to their eCommerce website via a social media aggregator, and the results are phenomenal. Be it more traffic, better sales, or boosted engagement, they’ve had it all.
Do you also want to build an attractive website with eye-catching social media posts? Social media aggregators should be your go-to tool.
This blog covers some great social media aggregators to make it easy to choose the best.
Ready to explore? Then, let’s start by learning about social media aggregator and their key features.
What is a Social Media Aggregator?
Social media aggregators are modern tools that let businesses collect content from different social media platforms and showcase them on websites. They help brands to showcase social media content from different platforms in a unified way.
Brands today manage multiple social media platforms to build a strong online presence. Manually collecting content can be very time-consuming and effort-consuming, but using a social media feed aggregator can save both.
Key Features of Social Media Aggregators
A social media aggregator has numerous features, which you must know about before selecting one. The best social media aggregator tool has a pool of features so that users can make the most of it.
Are you eager to know the features?
Below, we have curated a list of some must-have features of a social media aggregator. Explore them for detailed information.
1. User-friendly Interface
It is always great to choose an aggregator tool that has a user-friendly interface and offers effective results. Such an aggregator tool makes work easy for users, as they can effortlessly navigate it. When users can visualize the tool’s different features clearly, it offers a good user experience. One must be able to seamlessly create custom feeds and use different other features of the tool without any customer support or needing to see any tutorials. Thus, an ideal tool must be well-designed, have the best features, and be used easily without any complexity.
2. Customization
Customization is the prime feature of good social media aggregators for websites. It lets users choose a color scheme, fonts, layouts, and styles according to their preferences. It allows. This feature makes any aggregator tool a game changer for users who want to enhance the look of their social media widget before integration. Users can explore and apply the social media aggregator tool’s different customization options in real-time. This feature lets users take control of the look they want to give to their aggregated social media content in a presentable form.
3. Real-time Updates
It is essential to keep the content of the website and eCommerce store updated with fresh content. Content plays a significant role in attracting potential customers and affecting their purchase decisions. So, a social media content aggregator must be able to update your website content in real-time. Updating your website content in real-time has better engagement capability that helps to establish meaningful connections with potential customers. Give your visitors access to fresh content whenever they visit your website. Thus, real-time updates of your website content help businesses to maintain a positive brand image.
4. Multiple Platforms
Businesses strengthen their online presence by being active on multiple social media platforms, such as Facebook, Instagram, Twitter, etc. Thus, an ideal social media aggregator app must be able to integrate with multiple social media platforms at once. It must efficiently manage a brand’s online presence across various platforms through seamless aggregation. A social media aggregator must also integrate with different CMS platforms like Shopify, Magento, WooCommerce, etc.
5. Analytics and Reports
An excellent social media platform must have a feature that provides users with detailed analytics and reports. Brands need to monitor the performance metrics of the aggregated content on the website. The performance metrics are the widget’s engagement rate, reach, and click-through rate, which help businesses improve. The tool develops reports monitoring the progress of the aggregated content that users understand easily. The information helps businesses make better decisions for their marketing strategies and enjoy effective outcomes.
List of Best Social Media Aggregator Tools in 2024
There are vast options for social media aggregators available today, but choosing the best can be a tricky task. To make it simple for you, we have curated some of the best social media aggregators of 2024 in a list. We have mentioned everything that you need to know about the tools. Check them all to choose the best.
- Tagbox
- Curator
- Tagembed
- SocialBee
- Flockler
- Tagshop
- Social Champ
- Juicer
- Embed Social
- Hootsuite
- Walls.io
- Tint
- FlowBox
1. Tagbox
Tagbox is a one-stop digital marketing solution that makes social media aggregation seamless for businesses. This aggregator tool can collect content from multiple top social media platforms and curate it in a single feed. Thus, you can seamlessly integrate UGC from social media platforms into your website.
Tagbox is an ideal tool because of its features, which help brands design attractive feeds and simplify their overall work. The tool offers excellent customization features that let users match the branding style of their feed. No more manually updating your website content, as this tool auto-updates website content in real time.
Features:
1. AI moderation: The features automate content moderation, making it easier for brands to display the best content.
2. Analytics: Provide users analytics like conversion rate, click-through rate, and other metrics of the embedded feed.
3. Pricing: 14 days free trial and paid plans start from $24/month.
2. Curator
Curator is a social media aggregator ideal for businesses of all sizes. It makes aggregation super easy, like a piece of cake. This aggregator tool can collect social media content from multiple platforms and display it on the website in a centralized form. It allows users to use codeless integration, so you do not need to be a skilled coder.
You can easily customize social media feeds before you display them on the website to make them more attractive to visitors. Before embedding, you can filter your feed to eliminate irrelevant content and showcase the best content to the visitors.
Features:
1. Moderation: This feature allows users to showcase relevant content, filter out irrelevant content, and keep your feed family-friendly.
2. Customization: The collected feed can be edited and customized to match the look and feel of the branding style.
3. Pricing: Free plan and paid plans start from $25/month.
3. Tagembed
Tagembed is a cost-effective social media aggregator tool with a user-friendly interface and robust features, making it the ideal choice for marketers. It can seamlessly collect content from top social media platforms in a single widget.
The tool lets users embed social media content on the website in a visually appealing manner through an easy customization process. By choosing your preferred theme and layout, you can match the look and feel of your branding. The best part is that users can use the tool without coding knowledge.
Features:
1. Sentiment analysis: Make it easy for users to collect content through dedicated hashtags.
2. Smart analytics: This lets users track the performance of their embedded content on the website.
3. Pricing: 14 days free trial and paid plans start from $9/month.
4. SocialBee
SocialBee is an aggregator tool that also helps you schedule your social media content. This tool is known for its user-friendly interface, which makes work easy for users. SocialBee smartly manages, optimizes, and grows businesses’ social media presence. It keeps the embedded social media feed updated automatically with fresh content.
The features of SocialBee make it effortless for the business to manage their social media. This tool offers quick customization of social media feeds according to platform requirements. Now, collaboration is a piece of cake for businesses with SocialBee.
Features:
1. Content source: You can quickly source content from different social media platforms, and RSS is its best feature.
2. Dashboard: SocialBee offers users a great dashboard with a quick access button feature at the top bar.
3. Pricing: 14 days free trial and paid plan starts from $24/month.
5. Flockler
Flockler is a great aggregator tool for embedding social media feeds on your website, hashtag campaign, digital display, or live event. This tool can connect with multiple social media platforms to pool the best content. It also makes it easy for eCommerce businesses to embed collected content on the product page.
This tool offers customization features to make an attractive social media feed before integration. It offers multiple layouts to design your feed according to business requirements. With its moderation feature, you can filter out irrelevant posts from the feed efficiently.
Features:
1. Call-to-action (CTA) buttons: This option allows you to add a CTA button to your social feed to make it worth the click.
2. Multiple languages: Flockler supports multiple languages that help to serve broader audiences.
3. Pricing: 14 days free trial and the paid plan starts from $47/month.
6. Tagshop
Tagshop is a visual commerce and shoppable UGC platform that helps eCommerce businesses and online stores strengthen their websites with social UGC. With Tagshop, businesses can make a browsable website with a shoppable UGC gallery that makes purchases easy for potential customers. You can also tag products into the shoppable gallery to streamline purchases.
This social media aggregator allows you to customize the widget and match the branding style before embedding social media content into an e-commerce store. This AI-powered tool makes moderation easy and lets you choose the most relevant content to showcase on your website. This tool also provides creator collaboration that lets you source the best UGC video from your favorite creators or influencers. The best thing about Tagshop is that it allows codeless integration.
Features:
1. UGC curation: Collect the best UGC from social media platforms, curate them, and embed them on your eCommerce website to encourage more sales.
2. Shoppable gallery: Your social media feeds are your assets. Turn them into a shoppable gallery and display them on your eCommerce site to give potential customers an immersive shopping experience.
3. Product tagging: Tag products on social UGC to make it easy for your customers to find desired products.
- Analytics: Tagshop helps you track the embedded Shopabble gallery, like clicks, conversions, and more. These analytics help you improve your marketing efforts.
Pricing: 14 days free trial and paid plan starts from $49/month.
7. Social Champ
Social Champ is a tool for social media management and streamlining aggregation to website collecting content from top social media platforms. This tool is your solution to embed bulk posts into your website.
The aggregator tool Social Champ has other beneficial features, such as optimizing and updating your website content. The automated RSS feed helps users effortlessly publish content regularly on the website. You can filter content before integration to maintain relevancy.
Features:
1. Bulk upload: You can upload bulk text, images, video, and files in one go, and scheduling content requires a single click.
2. Social media monitoring: Engage and monitor through DMs and comments on different social media platforms.
3. Pricing: 14 days, a free trial, and a paid plan starting at $29/month.
8. Juicer
Juicer is the aggregator that helps users showcase visually appealing social media posts on the website. Collect social media posts, curate them on a feed, and embed them on the website without the need for coding knowledge. It can collect posts from numerous top social media platforms like Facebook, Twitter, etc.
With its customization feature, you can match the look and feel of your social media feed to your branding style. Choose a layout and themes that align with your preferred style. Moreover, you can choose the content you want to show your audience and discard the rest with the moderation feature.
Features:
1. Numerous theme options: Choose a theme from numerous options that fit your style.
2. Analytics: Provide you with analytics of the embedded feed so that you can improve your performance accordingly.
3. Pricing: Basic free plan and paid plan start from $19/month.
9. Embed Social
EmbedSocial is an aggregator tool for collecting, managing, and displaying social media content on a brand’s website. This tool improves customer engagement, improves online sales, and smoothens the growth journey. Its social commerce feature can embed a shoppable social feed on the website, making purchasing easy.
The tool is smart enough to collect various types of content in a single widget. Before you embed the widget on the website, you can customize it to make it attractive. If your brand relies on a dedicated hashtags marketing campaign, then EmbedSocial is the perfect solution.
Features:
1. Moderation: Showcase content that matters only and filter out irrelevant content.
2. Social commerce: Embed shoppable social content, offering potential customers a seamless shopping experience.
3. Pricing: The paid plan starts at $29/month.
10. Hootsuite
Hootsuite is a social media aggregator that helps businesses manage social media posts and aggregate them on websites. This tool can connect with numerous social media platforms to extract and collect content in a single dashboard. It makes monitoring your content easy and lets you know how it performs.
The tool has numerous features, such as scheduling, customization, embedding, and more. It also allows you to collect content through hashtags, keywords, and location. One disadvantage is that it needs a user-friendly interface; advanced users can use it easily.
Features:
1. Campaign management: Help businesses manage online campaigns through planning, execution, and analysis.
2. Analytics: The advanced analytics feature of Hootsuite enables businesses to keep tracking the performance of embedded feeds.
3. Pricing: Basic free plan and paid plans start from $49/month.
11. Walls.io
Walls.io is an aggregator tool that lets users integrate content on websites and digital walls. The tool can connect with the top social media platform to fetch and collect your desired content in a single widget.
The tool transforms your simple social media content into a sales magnet by adding CTA buttons. Moderate your social media feed to showcase only relevant content to your audience. However, the Walls.io can be heavy on your pocket.
Features:
1. Various layout options: Give your social media feed a unique branding look with multiple layout options.
2. Spam filter: A feature of Walls.io that can block irrelevant content from being showcased on digital walls.
3. Pricing: Basic free plans and paid plan starts from $249/month.
12. Tint
TINT strengthens your website with social proof showcasing User-generated content (UGC). The tool supports multiple social media platforms and fetches attractive content in a single feed. TINT’s auto-moderation feature is a game changer for users, letting them showcase the most relevant content.
The tool offers numerous pre-built themes and templates for designing an attractive social media feed. Users can also change their social media widgets’ color, size, and font to match their branding style.
Features:
1. Influencer discovery: Connect with your preferred influencers to collect UGC videos.
2. Analytic dashboard: Provide analytics to help you improve your performance accordingly.
3. Pricing: Price available on request.
13. FlowBox
FlowBox is a social media aggregator tool that comes with high-performing features. The tool supports top social media platforms, seamlessly collects user-generated content, and embeds it on the website. FlowBox is known for its clean interface, which can collect top-notch social media content.
Through the aggregator tool FlowBox, create a stunning social media shoppable to embed on the website. With moderation features, you can filter irrelevant content and showcase only the best content on the website.
Features:
1. Rights management: Brands can easily manage the UGC rights.
2. Email campaign: Allows brands to send personalized emails for their email campaigns.
3. Pricing: To get the pricing, contact the FlowBox support team.
How to Select the Best Social Media Aggregator?
Every product, including these aggregator tools, has market alternatives, and finding the ideal one requires good research. While you evaluate your choice, you need to examine the functionalities closely. An ideal aggregator tool must fit your pocket and align with your business needs.
So, what should you look for in a social media aggregator tool to select the best one?
Below, we have mentioned key factors to consider when choosing the best social media aggregator tool.
1. Supports a Variety of Social Networks
A good aggregator tool must connect with a wider variety of social networking sites. The major must-have social media platforms are Facebook, Instagram, Twitter, TikTok, and more. This feature lets users create attractive social media feeds and embed them on the website. This makes it easier for businesses to engage their visitors with high-quality and high-quantity content.
2. Convenient Price Structure
Everything is getting pricey these days, and a tool that can help a business grow without draining its pocket is a plus. So, ensure the social media aggregator you choose offers good features within your budget. A brand needs to have an explicit knowledge of its goals and requirements. After that, ensure the tool fulfills the requirements at an affordable price. A tool must have most of the facilities that can boost the productivity of your brand.
3. Must be Lightweight
Ensure the social media aggregator tool you have chosen is lightweight, which is quite important. By lightweight, we mean it can integrate social media feeds without affecting the website’s speed. Some tools have great features and affordable price ranges but need to be more lightweight. So, check for that to provide an excellent user experience and SEO.
4. Smart Moderation
A worthy social media aggregator must have smart moderation features. When displaying content on a website, you must be careful they are keeping up with the brand value. So, a good aggregator tool will help you only to showcase the best content, filtering out the irrelevant ones. It must also have the capability to filter out offensive and inappropriate content.
5. Outstanding customer support
You have successfully embedded your social media feed on the website, but what if an issue arises? How can you resolve that? For this reason, you need a support team to resolve any technical or nontechnical issues regarding the tool. Ensure the aggregator tool’s support team is excellent, 24/7, available to resolve even minor issues and understand your problems.
Why Should One Use Social Media Aggregators?
There are several remarkable benefits of using social media aggregators that can fuel the growth game of eCommerce sites. The benefits are discussed below; take a look.
1. Saves Time and Efforts
Time and effort are assets for any business, and an aggregator tool is an excellent solution to save both. Each platform has the option to integrate content on the website manually but one post at a time, which is time-consuming. With an aggregator tool, users can collect bulk posts in a widget and integrate them directly on the website. Moreover, you can easily manage the embedded posts with the help of an aggregator tool.
2. Utilize the Power of UGC
Social media aggregators help businesses strengthen their websites with the power of UGC. They are one of the best forms of social proof any brand can have, helping to spread strong brand awareness. UGC has the potential to build the trust of website visitors, which can further boost the conversion rate. Thus, an aggregator tool can fuel business growth and build trustworthy customer relationships.
3. Enlighten the Website with Creative Content
Content is the heart of any website that has the power to draw the audience’s attention. A social media aggregator will fetch you the best and most creative content to embed on the website. Collecting content on a widget, the tool lets you customize it to match the branding style you choose the best theme and layout. Also, you can moderate content to filter out irrelevant content and choose the best content to make your website relatable and attractive.
4. Improve Engagement
A social media aggregator provides users with advanced demographic knowledge, showing the embedded widget’s engagement rate. It will inform the user about the audiences interacting with the social media widget. You can know the number, age, and gender of the audience, which helps you to create more engaging content and encourage better participation.
5. Boost Sales
Audiences are more excited to engage with an informative and attractive website. So, embedding content with the help of social media aggregators will help you make your website informative and build the trust of the audience. When people trust your business, it will encourage them to convert, which will further boost sales.
Conclusion
Brands with strong social media presence can have impeccable growth opportunities in this competitive marketing world. Audiences are 24/7 active on social media channels, scrolling through interactive posts. Thus, sharing interactive and engaging posts can help spread strong brand awareness.
That is why redirecting social media engagement to your website is a good idea. It provides great social proof for your business. A social media aggregator is your solution to embed social media feeds on your website seamlessly.
You now know how to choose the correct social media aggregator. Choose the one that fits your business requirements from the list we have provided.
Why wait? Start embedding interactive content to your website to boost conversion and sales rates.
