Social media has revolutionized the way eCommerce businesses market themselves. By adding creative user-generated content (UGC), brands can create engaging and authentic content to market themselves.
TikTok has set a different standard regarding creative and engaging content with its personalized, short, and detailed videos. Users on TikTok create excellent UGC videos, making it an ideal platform for brands to advertise themselves.
Looking into this, many businesses have also started embedding TikTok videos on WordPress websites, a commonly used platform for creating websites. This addition to the marketing strategy has brought significant growth to brands.
Doesn’t that sound great?
So, if you want to incorporate the embedding process in your marketing strategy and learn about it, you are at the right place. Below, we have explained how to embed TikTok video in WordPress using three different methods and the benefits of this method.
3 Versatile Ways to Embed TikTok Video on WordPress
Are you ready to use TikTok videos to elevate the appearance and credibility of your WordPress website? All you need to do is embed them on your WordPress website, which has become the go-to marketing solution for modern businesses.
You can embed TikTok videos in WordPress website in three versatile ways. The three embedding methods include the official TikTok method (manual and free), via an aggregator tool, and through a WordPress plugin. The step-by-step guide for each method has been explained below, making it easy to utilize.
Method 1: Using the Official Embedding Method of TikTok (Manual)
TikTok offers a manual and accessible option for embedding TikTok videos on a WordPress website. Follow the steps below to learn how.
Step 1: First of all, log in to your TikTok account.
Step 2: Proceed to select the video you want to embed.
Step 3: Now click on the “Share” button and then on the “Embed” option.
Step 4: Tap the “Copy Code” option in the next step.
Step 5: Now, log in to your WordPress account.
Step 6: Next, navigate to the webpage where you want to embed TikTok videos.
Step 7: Tap on “Custom HTML Block”.
Step 8: Here, paste the generated embed code from TikTok.
Step 9: Click the “Publish” button to complete the method.
Well done! You have successfully displayed the TikTok videos on the WordPress website using the official method.
This method has one drawback: It is time-consuming because you can collect only one TikTok video at a time and have to repeat the same process every time.
Thus, you can use an aggregator tool like Tagshop to save time, collect TikTok videos in bulk, and embed them on WordPress.
Method 2: Steps to Embed TikTok Videos in WordPress via Tagshop (Recommended)
With Tagshop, you can collect multiple TikTok videos at a time in a customizable widget and embed them on a WordPress website. This method has several advantages over the previous method. The tool can collect TikTok videos in bulk, helping marketers save valuable time, customize the widget’s look before its integration, and more. Following simple steps, you can embed the TikTok feed on WordPress. Let’s get into the steps to learn it.
Step 1: Collect TikTok videos in a widget
- First, log in to your Tagshop account or Create a new account.
- Next, select “TikTok” from different options as your preferred source network.
- You will now have different options for collecting TikTok videos, such as hashtags, account handles, and video URLs.
- After that, curate your content by tapping on “Create Feed”.
Step 2: Make your TikTok videos Shoppable
Take advantage of making your TikTok videos shoppable to boost your website’s engagement and earn better revenue.
- First, sync your product by navigating to “Product Catalogue”, choosing your preferred CMS platform, and adding the product catalog.
- Next, go to “Content”, select the post from the feed, and click the “Tag Product” button to proceed.
- On the right, you will see a dialogue box where you can search for “Product ID, category, and SKU”.
- You can tag multiple products in a post by turning on the hotspot feature.
Step 3: Customise & modify the TikTok feed and generate embed code
You can moderate and customize the curated TikTok content before integration to give it a branded feel and look.
- Tap on “Content” from the sidebar to modify your TikTok embed. Here, you can filter out irrelevant content and make it private.
- You can update the widget’s appearance by going to the Website, where you can change the Theme, add a CTA, and customize other Aspects.
- After that, click “Generate Code” at the bottom right corner of the screen.
- Here, you can adjust the Height and Width of the TikTok widget and copy the generated code below.
Step 4: Embed TikTok videos on WordPress Website
- Log in to your WordPress dashboard.
- Now, redirect to the webpage where you want to embed the TikTok feed.
- Next, tap “Custom HTML block” and paste the embed code you copied from Tagshop.
- Lastly, click on the “Publish” button.
Live Demo: TikTok Videos on WordPress
Method 3: Embed TikTok Video in WordPress Using WordPress Plugin
Lastly, the method to embed TikTok videos on WordPress through the WordPress plugin has been explained below.
Step 1: Install and Activate the plugin
- First, download the WordPress plugin from the WordPress directory or the widget editor.
- Upload the plugin to the WordPress directory or plugin section and tap the “Activate” button to enable its functionality.
Step 2: Embed TikTok videos
- Go to the widget plugin and log in or create a new account.
- To embed TikTok feeds, click on the “Create Widget”.
- Proceed to tap on the “Add Social Feeds” option.
- You will get the option to fetch TikTok videos like handles, hashtags, and video URLs.
- Choose accordingly and curate the feed on the widget in a few seconds.
Step 3: Embed TikTok feed in WordPress website
- Now, you can see your TikTok feed widget.
- Proceed to tap on Copu under the widget and copy the shortcode.
- Lastly, navigate to the place where you want to embed the TikTok widget, then go to the WordPress website’s editor section and paste the shortcode.
Why Embedding TikTok Video in WordPress is Crucial?
In this competitive market, uniquely presenting your online business before the target audience is crucial to grabbing better attention. Thus, embedding TikTok videos on the website can help your business outperform the competition and have other benefits. Some of the key benefits have been highlighted below for your understanding.
1. Improve Brand Image
TikTok’s video platform is known for its loads of UGC produced by creators and general consumers. Showcasing TikTok videos on the website will allow businesses to create authenticity. It gives your visitors a glimpse into users’ views about your product. Thus, embedding a TikTok feed on your website can polish the overall image of your brand more effectively than traditional advertisements.
2. Better User Engagement
Today, audiences find short videos much more engaging than longer ones and can easily connect with them. This is why short and detail-oriented TikTok videos are entertaining and generate better engagement. Embedding them on the website can encourage visitors to stay longer and allow them to explore more about your brand, boosting user engagement.
3. Reach Wider Audience
Embedding TikTok feed on the website helps generate better traffic, improving your reach. When your visitors see the TikTok videos on the website, they may be redirected to follow your TikTok platform, which expands reach across platforms. This way, you can expand your brand’s reach across platforms and become more visible.
4. Boost SEO Ranking
Businesses aim to build a better online presence, which can be achieved by improving SEO. Search engines love websites showcasing video content, and detail-oriented TikTok videos can be a great addition to your website. These videos will make your website more interactive, reduce bounce rate, and improve other key SEO metrics. This enhances the chance of your website securing a higher ranking and improving brand discoverability.
Final Note
As more eCommerce businesses enter this competitive market, they seek unique ways to attract customers and boost sales. Videos from the UGC platform TikTok, can be a great addition to the website, making it attractive and engaging.
Thus, businesses today embed TikTok videos in WordPress website to strengthen their modern marketing strategies and fuel growth. You have already learned the three embedding methods and the benefits your business can achieve.
So, it is time to choose the best one according to the business requirements and start your embedding journey.
