Top 10 Best Practices for Using Realistic AI Avatars in Videos

96% of marketers now support artificial intelligence to play a key role in marketing strategies in the coming years. Undoubtedly, ad videos using AI avatars will be the center of this transformation. 

With increasing advancements in AI, it has become quite possible to create AI avatars that just feel as real as an actual person. Consequently, it’s changing how brands connect with their audience. 

But, to make an AI-powered video that truly shines, just realistic visuals aren’t enough. You need to follow a number of practices to achieve perfection! This blog is aimed at providing you with the 10 best practices to help your AI avatar feel less artificial and a lot more awesome!

So, without further ado, let’s get started!

Here are 10 things to keep in mind while creating videos using AI avatars —

1. Disclose AI Usage Clearly

As a credible brand, you would never want to trick your audience. No matter how realistic your AI avatars are, your audience deserves to know when they are interacting with an AI. This transparency with the viewers will, in fact, help you build trust in your brand. 

Therefore, don’t try to showcase your AI videos as if they are real. Instead, proudly own them! 

You can add simple “Powered by AI” or ”AI-Generated Content” tags in your AI avatar content. Worrying if doing so will kill the vibe of AI-powered avatars? Certainly not! It can actually help your brand put a futuristic perspective and build curiosity. Not to mention, today’s audience is fascinated by the future, and openly using AI avatars can add to your credibility. 

2. Use High-Quality Scripts

Even a big-budget ad featuring Ryan Reynolds can turn out to be a flop if the script is weak. Similarly, an ad video made with a highly realistic AI avatar can’t perform any magic with a boring and clunky script. 

Creative scripts with a storyline are 22x more memorable than simple product-based scripts.

The very basic functionality of using AI avatars is to have an AI-powered, realistic human character in a video. Therefore, it doesn’t make any sense to use corporate jargon in the script, which makes it sound cliche and robotic. Instead, your script should feel as if a real person is talking. It should be clear and engaging, and must have a personality to it. 

Remember, a good script – perhaps crafted by the best AI script writer – is the one that engages the viewer throughout the video and sparks emotions (sometimes a joke or two is good). Simply put, a good script can turn an AI avatar from artificial to authentic!

3. Match Avatar Style to Content

The AI avatar you are using in your ad should belong there! Ensure that everything from the clothing, tone, and expression to even the background matches your content. For instance, if you are creating a tech tutorial video using AI avatars, go for a sleek, professional-looking avatar. Or else if you are launching a playful product, your AI avatar should ideally be a friendly, cheerful character with a vibrant personality. 

An AI avatar mismatched with the video theme can be really distracting or confusing. Imagine a funky, vibrant AI avatar talking about corporate leadership ideas. Weird, right? 

4. Ensure Voice and Lip Sync Accuracy

We all know how distracting and weird it can get to watch a poorly dubbed movie, right? It’s the same case with AI avatars with poor lip sync accuracy. When the lips say one thing and the voice says another, it becomes quite unsettling and off-putting. 

To make sure your AI avatar looks believable, it is a must to nail the voice-to-lip sync. The AI avatar’s age, energy, and emotion all play a crucial role in selecting the voice for the avatar. Think of a youthful, energetic avatar with a monotone, robotic voice. A mismatch! 

While it may seem like a small thing to brands, viewers notice these details, even subconsciously. A smooth and accurate syncing video ad using AI avatars lets the audience hear the message instead of getting distracted by poor lip-syncing. 

To achieve maximum voice-to-lip sync accuracy, consider top-grade AI video generators such as Tagshop.ai. This platform allows you to generate splendid AI-UGC video ads using highly realistic AI avatars.   

5. Limit Length to Maintain Engagement

Unsurprisingly, today’s digital audience is full of scrolling thumbs with very short attention spans. 

Research shows that the average attention span has decreased to only 8 seconds! 

Thus, even if you make the coolest UGC video ad using AI avatars, the audience won’t stick around for a 5-minute monologue. 

Short attention spans make it quite crucial for brands to create tight, purposeful, and engaging (from the start) videos, ideally under two minutes. You have to hit the key points, pass your brand message, skip the fluff, and leave your viewers wanting more, all within these 2 minutes. 

Simply put, a clear and concise message delivered with finesse will always outperform a wordy script, no matter how realistic the avatar is. 

6. Include Human Elements Where Possible

When creating a UGC video ad using AI avatars, it’s quite essential to break the robotic barrier. That’s why adding a touch of humanity makes your AI video extra compelling. Real human elements in a video make it feel warm, personal, and relatable.

This human touch can be anything from a genuine laugh in the voiceover to expressive gestures. Moreover, natural pauses, conversational phrases, and vocal expressions should be included in the video to take the AI avatar video from cool to convincing. 

Remember, the goal is to make your AI avatar feel more like a person and less like a program! 

7. Add Visual and Textual Aids

To hold the viewer’s attention, an AI avatar talking alone on the screen won’t be enough! After all, not everyone processes information the same way. Some prefer to listen, while some prefer learning through visual aids. So, why don’t you mix it up? 

Add visual and textual elements such as pop-up texts, icons, and stat charts to your content to make it more interactive and visually appealing. When your video is backed by strong visuals and snappy text, it becomes more decorated and dynamic. To strengthen this argument — 

The chances of viewers completing a video increase by 60% if the video begins with high-quality visuals. 

8. Protect Data Privacy

Just because your avatar is artificial, doesn’t mean your responsibilities are!

As a responsible brand, you should be crystal clear with your users if you are collecting, process, or displaying any user data. It can be as simple as a name! Inform your users about how data is being stored and used.

All in all, to make viewers trust your brand, a highly realistic AI avatar isn’t enough — It also depends on how transparent you are with your audience! 

9. Update Regularly Based on Feedback

Your AI avatar can’t attain perfection in just one go. Consider it as a part of your content strategy, where you pay attention to comments, engagement metrics, and feedback.

Check factors such as – 

• Are viewers enjoying the tone of your AI avatar? 
• Are they finding the pace too fast or too slow? 
• Does the video need more visuals?

Working on these inputs will help you improve your AI avatar video’s script, expressions, tone, delivery style, etc. With AI, brands have the flexibility to tweak changes easily, and taking advantage of it is a no-brainer. 

10. Maintain Cultural Sensitivity

Even though we are talking about virtual AI avatars, the impact they have is very real. That’s why it is important to maintain cultural sensitivity with your content.

The gestures, language, attire, and even the background in your AI-avatar video should all be sensible. Especially when your content is reaching a global audience, it becomes crucial to be mindful of the content. For example, some slang and symbols carry different meanings in different regions. 

What is funny or casual in one culture might be offensive to another. Thus, it’s always better to consult someone and recheck when in doubt. 

Conclusion

Without a doubt, video ads using AI avatars are the future. They are not just a tech trend; they are a powerful tool for storytelling and gaining engagement. But, of course, like any tool, there are a few practices to use the full potential of AI video ads. From strong script and avatar style to human elements and visual aids, these practices ensure your AI avatar feels real to your audience.  Ready to use highly realistic AI avatars in your next ad video? Use Tagshop.ai to create seamless, shoppable experiences that work beautifully with AI-powered content.