Brands looking for UGC creators recognize the power of authentic, user-generated content in today’s digital world. Consumers are increasingly desensitized to traditional advertising, seeking genuine voices they can trust. User-generated content offers this authenticity, providing relatable content created by real people. These creators, often passionate consumers, produce engaging content that resonates more than polished ads. This authenticity translates into higher engagement, increased brand loyalty, and stronger customer connections.
Brands Looking for UGC Creators:
1. Thinx:
Thinx uses UGC to normalize menstruation and showcase its leakproof underwear. Partnering with diverse creators, they highlight the comfort and practicality of their products, destigmatizing periods and fostering open conversations about menstrual health. Relatable content builds trust and community.
What they are doing and looking for:
Thinx sells period underwear and other reusable period products. They look for creators who are comfortable discussing menstruation openly and authentically, promoting body positivity and destigmatizing periods.
2. Outdoor Voices:
OV champions “Doing Things” with activewear for everyone. Through UGC, they showcase their clothing in real-world settings, from hiking to yoga, promoting inclusivity and accessible movement. Authentic content resonates with a diverse audience.
What they are doing and looking for:
Outdoor Voices creates activewear designed for “Doing Things.” They seek creators who embody an active lifestyle regardless of fitness level and promote inclusivity and joyful movement.
3. Away:
Away leverages UGC to highlight the style and functionality of its luggage. Featuring travelers using their products in various destinations, they emphasize durability and design, positioning Away as a modern travel essential.
What they are doing and looking for:
Away sells stylish and functional luggage and travel accessories. They partner with travel enthusiasts and influencers who can showcase their products in real-world travel scenarios, highlighting style and practicality.
4. Quip:
Quip uses UGC to demonstrate its effectiveness and sleek design of oral care products. Partnering with creators who prioritize oral health, they promote healthy habits and the convenience of their subscription service.
What they are doing and looking for:
Quip offers electric toothbrushes and oral care subscriptions. They look for health-conscious creators who appreciate modern design, showcasing the convenience and effectiveness of their products while promoting good oral hygiene.
5. ColourPop:
ColourPop collaborates with beauty enthusiasts to showcase its vibrant and affordable makeup. UGC highlights product versatility and inspires creativity, building a strong community around accessible beauty.
What they are doing and looking for:
ColourPop is a vibrant and affordable makeup brand. They collaborate with makeup artists, beauty enthusiasts, and influencers.
6. Patagonia:
Patagonia partners with outdoor adventurers and environmental advocates. UGC showcases the durability of its gear in rugged settings while highlighting its commitment to sustainability and responsible outdoor practices.
What they are doing and looking for:
Patagonia sells outdoor apparel and gear and is known for its environmental activism. They seek creators who are passionate about the outdoors and environmental sustainability.
7. GoPro:
GoPro’s marketing thrives on UGC. Users capture and share their adventures, showcasing the immersive capabilities of GoPro cameras and inspiring others to document their own experiences.
What they are doing and looking for:
GoPro sells action cameras. They rely heavily on user-generated content from adventurers, athletes, and everyday individuals who capture and share their experiences using GoPro cameras, showcasing the immersive capabilities of the devices.
8. Burt’s Bees:
Burt’s Bees uses UGC to emphasize its natural ingredients and gentle skincare. Partnering with creators who value natural wellness, they promote authentic beauty and the efficacy of their products.
What they are doing and looking for:
Burt’s Bees offers natural skincare products. They partner with creators who value natural wellness and sustainable living, showcasing the gentle and effective nature of their products and promoting a healthy lifestyle.
9. Hello Bello:
Hello Bello partners with families to showcase its affordable and eco-friendly baby products. UGC captures relatable parenting moments, building trust and community among parents seeking sustainable solutions.
What they are doing and looking for:
Hello Bello sells affordable and eco-friendly baby care products. They collaborate with parents and families who use their products in daily routines, sharing relatable parenting moments and building trust among parents.
10. Innisfree:
Innisfree collaborates with beauty influencers to highlight its natural skincare. UGC emphasizes ingredient quality and effectiveness, appealing to those seeking sustainable and effective beauty solutions.
What they are doing and looking for:
Innisfree is a Korean beauty brand focusing on natural ingredients. They partner with beauty influencers and skincare enthusiasts who can showcase the benefits of their products, emphasizing natural ingredients and effective skincare routines.
11. Glossier:
Glossier, a beauty brand known for its “skin first, makeup second” philosophy, heavily relies on UGC. They partner with diverse individuals to showcase their minimalist makeup and skincare, emphasizing natural beauty and effortless style. UGC highlights its products’ versatility and ease of use, fostering a sense of community and inclusivity.
What they are doing and looking for:
Glossier sells minimalist makeup and skincare products. They look for creators who embody a “skin first” philosophy and effortless style, showcasing their products’ natural beauty and ease of use.
12. Warby Parker:
Warby Parker revolutionized the eyewear industry with its affordable and stylish glasses. Their UGC strategy showcases their frames on real people, allowing potential customers to visualize how the glasses will look on them. User-generated photos and UGC videos highlight the variety of styles and the ease of online ordering.
What they are doing and looking for:
Warby Parker sells eyeglasses and sunglasses. They partner with individuals who can showcase their frames stylishly and relatable, highlighting the variety of styles and the convenience of their online ordering process.
13. Mejuri:
Mejuri, a fine jewelry brand, uses UGC to showcase the everyday elegance of their pieces. They partner with influencers and everyday individuals to style their jewelry in relatable ways, emphasizing versatility and timeless design. UGC highlights the quality and craftsmanship of its pieces.
What they are doing and looking for:
Mejuri sells fine jewelry for everyday wear. They seek creators who style their pieces modern and sophisticatedly, emphasizing versatility and timeless design.
14. Allbirds:
Allbirds, known for its sustainable and comfortable shoes, leverages UGC to showcase the versatility and comfort of its footwear. They partner with creators who embody an active and eco-conscious lifestyle, highlighting the use of natural materials and the brand’s commitment to sustainability.
What they are doing and looking for:
Allbirds sells sustainable and comfortable shoes. They partner with creators who embody an active and eco-conscious lifestyle, showcasing the comfort and versatility of their shoes and promoting their commitment to sustainability.
15. Ritual:
Ritual, a vitamin and supplement brand, uses UGC to build trust and transparency. They partner with health and wellness influencers to share their personal experiences with Ritual products, emphasizing the science-backed formulations and the benefits of daily supplementation. UGC often focuses on education and demystifying the supplement industry.
What they are doing and looking for:
Ritual sells vitamins and supplements. They collaborate with health and wellness influencers who can share their personal experiences with Ritual products, emphasizing the science-backed formulations and the benefits of daily supplementation.
Conclusion:
In conclusion, brands looking for UGC creators are tapping into a decisive shift in consumer behavior. Authenticity and relatability are paramount, and user-generated content provides precisely that. By partnering with creators who genuinely connect with their target audience, brands can build trust, foster community, and drive meaningful engagement. For creators, this represents a unique opportunity to collaborate with brands they love, showcase their creativity, and potentially build a thriving career. The future of marketing is increasingly collaborative, and the symbiotic relationship between brands and UGC creators is poised to shape the landscape for years to come.
