Well, it’s that time of year again when business owners sit down and analyze the marketing trends. Surprisingly, one trend that has remained the same and will be on the list is influencer marketing.
However, some things about influencer marketing still need to be clarified, like how to find influencers for your brand in 2024. Many brands still need help finding the right influencer to bring them the best ROI.
If you are still wondering how to find the perfect influencer for your brand, you have landed on the correct page. Let us walk you through the process of finding the right influencer and provide some basics to get started with influencer marketing.
What is Influencer Marketing?
Influencer marketing is a marketing strategy that allows you to use a trusted voice that resonates with your target audience to your benefit. They can generate genuine excitement for your brand and its offerings. Before you dive in and clearly define your brand’s mission, you must ponder over questions like;
- Who are you trying to reach?
- What are their demographics, interests, online behavior, and more?
Understanding this will guide you in finding the right influencer for your brand, someone your target audience already knows and trusts.
How to Find Influencers For Your Brand
We have jotted down some of the best ways to find influencers for your brand in 2025.
Through Influencer Discovery Tool
Social media platforms like Instagram, TikTok, and YouTube serve business owners with a platter full of influencers.
If you want to avoid scrolling through the endless labyrinth of social media platforms, influencer discovery tools like Tagshop can help. Tagshop is an all-in-one UGC solution and influencer discovery tool that helps business owners find influencers who are already positively talking about their brand.
Businesses can send them a brand collaboration proposal via the pre-written texts, connect with them, and gain UGC rights for the content. Other features of Tagshop also include creating shoppable social galleries for the website. If you want to learn more about Tagshop’s features, look at this blog.
Social Media Platforms
Finding influencers for your brand requires different content and recommendations depending on the platform. Based on the nature of different platforms, here are some specific pointers for finding influencers for your brand.
Find An Influencer On YouTube.
To find relevant influencers for your brand, go to YouTube’s search bar and look for relevant keywords related to your brand. This would help you discover youtube influencers creating videos in your niche and looking for a better opportunity for their creativity.
You can also scroll through the Shorts section of YouTube; chances are you will stumble upon influencers related to your niche. This might not yield faster results, but it can be a great option.
Find An Influencer On Instagram
We suggest the best way to find Instagram influencers is to go to the tagged section of your competitors’ Instagram profiles. There, you will find a bunch of mega and micro-influencers who would be interested in working with your brand.
Apart from that, you can also manually search for influencers in your niche on Instagram.
Other Ways to Find an Influencer?
If you wish to avoid getting into social media platforms and want to skim through the list of influencers in your niche, here is a tip for you.
1. Via Search Engine
An effective way to find an influencer is to search on Google or any other search engine. If an influencer ranks first in the search engine rankings, it already signifies their following and popularity. All you have to do is add your industry name and add an influencer after it.
For example, go to the search bar of any browser and look for influencers like this.
“Beauty + Influencer”
There, you will find influencers in your niche and your area.
2. Engagement Metrics
Engagement is the critical metric of how well an influencer has made their name in the industry. Collaborating with influencers with higher engagement rates can assure you a more significant ROI. However, ensure that the engagement rate is genuine and not gained by malicious practices.
You can also double-check their engagement rate using the engagement rate calculator tools. Remember that a reasonable engagement rate for an influencer is 3% to 5%; anything lower than that should not be considered.
3. Niche Relevance
When seeking influencers for your business, it is important to prioritize those who specialize in your niche. While a beauty influencer with a massive following is undoubtedly influential, they may not be the best fit for a pet care brand. The key is to find influencers whose audience aligns closely with your target market.
Influencers who are passionate and knowledgeable about your niche are more likely to create authentic and engaging content that resonates with your audience. Make sure that their followers are also relevant to the industry.
4. Through Hashtags
Social media platforms like Instagram, YouTube, and TikTok have such a large pool of influencers that you can easily get lost. This is where hashtags come in handy as a beacon to find the right influencers. Here is a short guide on how you can sail through the sea.
Once you have defined your niche, you must look for niche hashtags. For example, if your brand is related to cosmetics, you can look for hashtags like ‘skincare.’ This will help you see the popular posts with the same hashtags, and it can be from any influencer.’ You can then slide into their DM with your brand collaborations.
How to Build Long-Term Relationships With Influencers
While finding the right influencers is crucial, building long-term relationships with them is equally important. Here are some strategies to create strong connections with influencers.
1. Direct Outreach
Taloir personalized messages that highlight your brand and align with their values and audience. While curating a message for influencer outreach, ensure you are not making it all about your brand. Talk about how you like their content and would love to be featured in their UGC videos as a brand.
Here is an example of an email or text you can send to influencers of your niche.
Note that you can personalize your message as you desire.
“Hey (Influncer’s Name)
We at (your brand name) are great fans of your YouTube videos. Your creativity is always spot on.
At ( brand name), we are passionate about (Brand’s mission). Our latest product, (Product name), is designed to (benefits). Your audience would appreciate learning more about it since you’re also a connoisseur of (the similarity between influence and brand).
Would you be interested in a review or sponsored post? We would love to discuss the possibility further.
Sender’s Name
Brand’s Name “
2. Engage with Their Content
Building solid relationships with influencers requires actively engaging with their content. Show genuine interest by regularly liking, commenting on, and sharing their posts. Go beyond simple “likes” and leave thoughtful comments that show your understanding and appreciation for their work. Engage in meaningful conversation to establish a connection and build a community that stands with your brand at all costs.
Participating and showing interest in their efforts will likely establish an everlasting relationship with your talented creators and win brand advocates for life!
3. Offer Value And Freebies
Suppose you want to strengthen your relationship with influencers and incentivize them to offer them value. You can produce complimentary products and services, grant exclusive access to new products or behind-the-scenes content, and offer personalized experiences to the chosen influencers.
You can also launch a getaway for influencers like Maybelline, which joined hands for a weekend trip with forty Indian influencers while launching its Maybelline Super Stay Lumi-Matte Foundation. This helped them gain clout for their brand for a much larger demographic and had a lasting impact.
Offering showcasing that you provide tangible benefits, you can increase your chances of securing mutually beneficial partnerships.
Promotion Ideas With Influencers
Building a solid and trustworthy relationship is critical when launching promotions with influencers for new brands. Once this foundation is in place, it’s essential to strategize an influencer marketing campaign that benefits both parties. Here are some influencer marketing ideas you can incorporate into your campaigns.
- Account Takeover: This is when any Female Instagram influencer takes over a brand’s account and shares different types of content. Remember when Katy Perry took over Spotify’s Instagram account during the pandemic?
- Leverage Unboxing videos: People love to watch unboxing UGC videos. So, next time you send a PR package to influencers, ask them to deliver one.
- Make your holiday: Who does not want a holiday discount on their purchases? Collaborate with influencers to spread the word about your holiday discount on products. If you don’t see a holiday soon, make your holiday.
Conclusion
Finding the right influencer for your brand requires understanding your audience. Look for influencers in your niche through hashtags or competitor analysis. Remember, engagement and building relationships with influencers are also meaningful, as well as knowing they can be your best brand advocates.
We have mentioned all the right ways to find influencers for your brand in 2025. So, what is stopping you now? Go ahead and find the right influencer for your brand and see your business grow.
