Are you looking for talented UGC creators for your brand in 2024?
Identifying and collaborating with the right user-generated content creator can significantly improve your brand’s online presence, engagement, and authenticity. In this rapidly ever-evolving digital marketplace, knowing how to find UGC creators has become a pivotal marketing strategy for brands and businesses.
If you are rowing the same boat, we are here to help you. In this blog, we will talk all about UGC creators. We have covered everything from what a UGC creator is to how to find UGC creators for your brand.
So, without further ado, let us get into it.
What is a UGC Creator?
The term UGC stands for User-generated Content. Simply put, a UGC creator creates user-generated content through videos, pictures, or posts on social media for any brand that others can interact with.
To be a content UGC, it has to come from a real brand fan and not from a paid influencer or a professional content producer.
How User-Generated Content Adds Value?
Before you get your hands on how to find UGC creators for your brand, know why UGC is important for your brand.
UGC adds a significant amount of value to brands’ online presence. First and foremost, it helps to increase the brand authenticity. When the customers showcase their experienced opinions, it builds trust among the potential buyers more effectively than any traditional advertising.
It also fuels community engagement along with brand loyalty. When brands allow users to share their experiences, it creates a sense of empowerment in them. This fosters a loyal community of brand advocates who are more likely to support or promote the brand.
Benefits Having User-Generated Content
Here are some of the prominent benefits that a brand can enjoy with effective use of User Generated Content (UGC)
1. Increased Authenticity and Trust
User-generated content enhances trust and authenticity by providing an authentic touch from real users. Potential customers are more likely to trust real users than paid influencers and traditional advertising.
2. Enhanced Engagement
UGC helps to create increased brand engagement by connecting potential users with real users. This works as a testimonial for the brand. Apart from that, it also helps them to highlight real-life experiences with products and services.
3. Cost-Effectiveness
Unlike traditional advertising or paid influencer marketing UGC relies on the contribution of real users. This makes it a budget-friendly option for businesses looking to boost their market presence.
4. Better Conversion Rates
When a potential customer sees real users endorsing a product or service, they are more likely to be influenced to make a purchase. The authentic and relatable nature of UGC can have a powerful impact on the decision-making process for consumers.
5. Enhanced Brand Loyalty and Advocacy
UGC can contribute to enhanced brand loyalty and advocacy. When you incorporate content created by real users, businesses can foster a sense of community and belonging among their customers. This, in turn, can lead to increased brand loyalty and advocacy, as satisfied customers are more likely to share their positive experiences with others.
Now that you are aware of the benefits of UGC let us take a closer look at how to find UGC creators for your brand.
7 Ways to Find UGC Creators for Your Brand (Step-by-Step Guide)
Brands go beyond their limits to create top-notch content and gel with their target audience. Still, UGC greatly influences 79% of people’s buying decisions. But the question still stands tall: how to find UGC creators? Here is your answer. Take a look.
1. Utilize an Influencer Marketing Platform
One of the best ways to find UGC creators for your brand is to make use of influencer marketing platforms. These platforms are designed to well organize and manage Influencer marketing and brand collaborations. One such platform is Tagshop which helps brands connect with relevant influencers. Apart from that, it also helps manage the end-to-end influencer campaigns and measure the campaign’s performance.
Tagshop also has AI-powered analytics that enable the brands to track the key performance metrics. With the help of Tagshop, brands can also acquire content rights from the creators. Brands can send pre-written text to the influencers and creators to ask for content usage permission.
2. Initiate campaigns for user-generated content
If you are a brand, you already know that competition is fierce for the audience’s attention. However, user-generated content is an aisle that can save the brands from the wrath of selling.
Since 85% of people consider user-generated content to hold more power than brand photos or videos, a UGC campaign is generally suggested to boost brand awareness. The best part about UGC is that any of your customers can be a creator.
Here is an example of a user-generated content campaign that brands can take inspiration from.
In 2011, Coca-Cola was one of the first brands to launch their UGC campaigns called ‘Share A Coke’. The soft drink brand customized their bottles with generic nicknames with titles in some cases and asked the customers to share a picture of them with the bottle. As per the research by the Market Research Society, this campaign resulted in 1.25 million people trying their Coke in the same month.
3. Monitor Social Media Channels
If you are wondering where to find UGC creators, social media platforms are your goldmine. Implementing a comprehensive social media strategy for any brand is important these days. This helps you to understand how people perceive your brand online. Social media monitoring requires you to keep an eye on mentions, Instagram stories related to your brands, comments, and messages across all social media channels.
Once you have seen people interacting with your brand using user-generated content, you can reciprocate with them in terms of engagement. This can include replying to the content created by the creators and resharing their content on social media channels with due permission. This would help you infiltrate and find the best UGC Creator for your brand.
4. Establish a Brand Ambassador Program
Creating a brand ambassador program always helps your brand as well as the creator. Inviting loyal creators who already engage with your brand and asking them to be your ambassadors can skyrocket your brand engagement. They can create high-quality UGC, including unboxing videos, product reviews, lifestyle content, etc. to showcase products to their audience.
5. Gather Feedback From Customers Post-Purchase
Once your target audience has purchased your product/ service, you must utilize the post-purchase experience to gather UGC. This might involve encouraging them to leave feedback or be a part of a testimonial UGC videos, and written content. You can also use the post-purchase email trails and surveys. These tactics not only get valuable content for your brand but also collect real-life experiences from satisfied customers.
6. Collaborate With Influencers
If you are wondering how to find UGC creators for your brand, Influencer marketing is a great answer. Identify the influencer who aligns well with your brand value and ask them to create authentic UGC. Influencers can create a range of content for a brand starting from sponsored posts, to creative YouTube videos. Utilize their creative ideas for your brand.
7. Organize Contests And Challenges
Opting to use contests and challenges is a great way to get more UGC creators on the list. You can hold themed contests that encourage the users to create photos, videos, and other forms of content. Whether it is photography content or a storytelling challenge about personal experience with your brand, content can inspire a wave of UGC. You can also offer attractive prices, exclusive access, and other perks and drive buzz around UGC creation.
We have covered all your concerns on how to find UGC creators, let us now take a look at the top platforms to find UGC creators for your brands.
Top 5 Platforms to Find UGC Creators for Your Brands
UGC platforms are the place where brands and creators meet and collaborate to work on a project. Let us take a look at the best platforms to find UGC creators.
1. Tagshop
Tagshop is one of the best UGC platforms especially if you are wondering how to find a UGC creator. Tagshop helps users collect UGC from different platforms and turn them into shoppable galleries. It also provides the feature to collect customer testimonial videos via QR codes. One of the best features offered by Tagshop is its AI-powered shoppable galleries from users’ content which makes the product tagging process hassle-free.
Using Tagshop, you can also find relevant UGC creators for your brands and request them for collaborations on the platform. Brands can also send personalized texts to the creators and ask for rights transfer for their existing content.
2. Taggbox
Taggbox is a UGC platform that enables users to collect and curate UGC from multiple social media platforms and user review platforms. It helps the brands and businesses to showcase the UGC content and market products/ services across all platforms. With the Taggbox widget, you can easily collect, curate, and easily present social media feeds, videos, and user reviews, hashtag campaigns, and upscale your marketing efforts.
3. HashtagPaid
Hashtag Paid is a creator marketplace where brands and creators can connect, collaborate, and measure their marketing campaigns. Using this tool, once the brand finds the right influencer for their brand, they can send them a collaboration request that includes a campaign brief along with the deliverables. When the influencer accepts the request, they are allowed to chat with the brand in real-time.
4. Brand Meets Creators
Brand Meets Creators is a UGC platform that helps brands to connect with the creators. Using this, creators can receive a vast amount of brand deals and job offers. Brands ask the creators to submit their applications via Google Forms. This helps the brands to get a pool of potential UGC creators that can create authentic and original content for them. It’s an ideal place for D2C and budding startups, so it might not be suitable for a larger brand.
5. Trend.io
Another platform for finding UGC creators is Trends.io. It’s a dynamic place where brands and creators can come together and work on a project. For the creators, it’s a great opportunity to monetize their content and get engagement for their posts. One of the best features of this platform is that rather than the brands having the autonomy to decide the pricing, it allows the creators to establish their rates. If the creators are not content with the rates, they can decline the collaboration offer.
Conclusion
If user-generated content is the future, the future is here. UGC might not be the sole driver of your business, but it can be. And what’s wrong with that? It is authentic, cost-effective, and has a lasting impact on the target audience!
We have mentioned all the possible answers to your question: how to find a UGC creator. Along with that, we have also defined how UGC is beneficial for your brand. So what are you waiting for? Go ahead, collaborate with a UGC creator, and see your business grow!
FAQ
You can find user-generated content creators on social media platforms. Look for hashtags-related user-generated content on social media platforms and connect with the creators for further collaboration. Another way is to opt for UGC-specific platforms, as they help you to find relevant UGC creators and also provide a pre-written text to acquire content rights.
UGC creators’ charges vary widely based on factors such as the creator’s popularity, the type of content needed, and the usage rights. Some creators may charge you a flat fee per piece of content, while others may request a percentage of sales generated by their content.
As long as the UGC creator has the rights to the content they are creating and sharing, there should not be a legal issue. However, it is important to ensure that you have clear agreements on ownership of the content, as a brand.
