Thinking of the Instagram market without utilizing User-generated content (UGC) is like running a marathon without shoes. You can still win the marathon, but it will be more challenging, and needing more lots might not be favorable. So, Instagram UGC will make marketing much more effective by showcasing authentic content to customers.
The world of Instagram marketing is changing with a shift in customer preferences. Customers now check reviews before making any buying decision. That is why UGC helps brands shape their Instagram marketing game.
Imagine your customers scrolling through Instagram and stopping by a product demonstration video. And that made their mind to convert and buy from you. That is the power of Instagram UGC.
Are you eager to learn more about the role of UGC in Instagram marketing and how it helps brands through proper use? Hold on, you are at the correct place.
What is Instagram UGC?
Instagram UGC consists of images, videos, stories, etc., in which customers demonstrate the usability and credibility of products based on their personal experience. These authentic reviews are shared by experts, influencers, or just simple customers on Instagram.
Using the power of UGC in the Instagram marketing strategy is a crucial stepping stone for marketers today. Instagram UGC has impeccable power to make or break a brand with its authentic social proof. Everyone knows about Instagram, home to millions of users, making it ideal for brands to promote them.
There are many ways for brands to use Instagram UGC for their active promotion.
- Repost the UGC on their Instagram business profile, collecting it from tags and mentions. Before reposting, it is essential to get the user’s permission.
- They organized an Instagram UGC campaign to encourage users to share their views about the product through interactive UGC videos and photos. This tactic additionally helps to boost brand visibility.
- Brands run attractive UGC ads on Instagram, which are more effective than branded ads. UGC ads show customers’ authentic experiences, reaching and captivating a wider audience.
Why Is It Important To Add UGC To Instagram Marketing?
Social proof is crucial for staying ahead of the race in today’s competitive online marketing world. UGC is the best form of social proof that a brand can own. It comes from real product experiences of real users and is shared with people who can best resonate with them. Audiences have 92% more trust in such customer word of mouth than in advertisements. Thus, adding UGC to Instagram marketing brings better outcomes for brands. The benefits of including UGC in Instagram marketing are listed below.
1. Maximize brand visibility
If you want more people to know about your brand, maximize brand visibility, and grow your brand on Instagram, UGC is your secret weapon. Real customers creating branded content as per authentic experience get more eyes upon your brand. So, by sharing Instagram, UGC brands are organically promoting them on the UGC platforms. This organic promotional content is much more effective than the brand-generated content. UGC’s positive words help spread brand awareness and attract audience attention to your brand.
2. Build trust and credibility
UGC is said to be 6 times more influential than the content created by the brand and will work great to gain the trust of potential customers on Instagram. Trust is the critical factor that can help potential customers to convert. Moreover, Instagram UGC is a reliable source for customers to learn about a brand and make the right purchase decisions. Collaborating with the right UGC creator and sharing organic and trusted with the audience helps to grow your brand. Moreover, it’s 50% cheaper than paid ads.
3. Boost user engagement
The power of UGC for your Instagram marketing will bring noticeable outcomes. Instagram UGC will help you boost brand engagement drastically. According to reports, brands that add UGC for their promotion rather than branded content drive 9 times higher engagement. The better the engagement, the more your brand is highlighted to a larger audience and converted more. Businesses witness a fivefold better rate of conversion by adding UGC to their Instagram marketing strategy.
Challenges Faced While Establishing a Good Instagram Presence?
The competitiveness of Instagram makes it challenging for brands to establish a strong presence on the platform. Additionally, there are several other reasons behind brands’ poor Instagram presence. Some of the common factors of harmful Instagram presence are mentioned below.
1. Lack of correct strategy
This is the most common and critical problem for brands that don’t strategize for their Instagram marketing. Without a clear plan about what to post, they become inconsistent, and a lack of correct content strategy affects their Instagram presence.
2. Ignore the quality of the content.
Instagram values high-quality content, and low-quality photos and videos used for promotional purposes can negatively affect a brand’s reputation. So, it is one of the biggest mistakes for brands to ignore posting quality promotional content on Instagram. This will slow down the follower count and brand growth.
3. Neglecting UGC or User-generated Content
User-generated content, or UGC, is the hidden goldmine for brands to earn a significant Instagram presence. Thus, neglecting UGC is like overlooking social proof and the chance to strengthen Instagram’s presence cost-effectively.
4. We are not utilizing Instagram’s features.
Instagram is a feature-packed platform for businesses to strengthen their Instagram marketing strategy. The features include stories, reels, shoppable instagram posts, etc., which are excellent ways to spread strong brand awareness. Not using these features can affect the brand’s Instagram presence and growth.
5. Neglecting hashtags
Hashtags are essential elements of Instagram or any other social media platform. It is not wrong to say that a brand’s Instagram presence depends greatly on hashtags. Using relevant hashtags on promotional content boosts brand discoverability on Instagram.
6. Not following current trends
Instagram trends are constantly changing, so brands need to stay up with them and plan their Instagram marketing strategies accordingly. Ignoring ongoing Instagram trends can make brands less engaging. Participating in trending challenges and incorporating trending topics in the content is essential for brands to boost their Instagram presence.
How does Tagshop leverage UGC in your Instagram marketing?
Till now, you have already understood how effective UGC can make your Instagram marketing efforts. Incorporating UGC to promote your brand on Instagram can bring booming growth in sales and revenue. Tagshop is your perfect partner for using UGC’s best in marketing and UGC for eCommerce stores. Tagshop is a visual UGC shopping platform, shoppable UGC, and social commerce that helps online brands and eCommerce stores thrive. Let’s look into the features of Tagshop, which makes it easier for brands to incorporate UGC in their marketing.
1. ShopOn Bio
ShopOn Bio has similar features to Link in Bio but offers better outcomes for your brands. It allows you to collect your brand’s UGC, curate it in a gallery, and make it shoppable. Additionally, you can tag your products in user-generated content to enhance their capability. Finally, create a link to the gallery to add to your Instagram bio, making it easy for your audience to shop directly from your profile.
2. Shoppable UGC Gallery
A shoppable UGC gallery is perfect for brands looking to capitalize on user-generated content. Your brand’s social proof can build trust, boost conversion, and improve sales. The feature of a shoppable UGC gallery lets brands collect customer photos and videos about products and add product tags to them. Thus, strengthen your eCommerce stores with social UGC lookbooks and drive better revenue through ShopTheLook galleries.
3. Reel Shop
Today, videos are the most engaging content online, and shoppable Instagram reels are the most addictive on Instagram, so why not use them to offer your customers an interactive shopping experience? Create an engaging Reel Shop collecting user-generated reels from your Instagram and show them anywhere from the product page to an eCommerce store. This makes shopping seamless for customers, who can shop directly from the videos.
4. Repurpose (UGC Rights)
Via Tagshop, you can also opt for omnipresent marketing by showcasing the Instagram UGC collected on various channels once you get the UGC rights. You can use it for your marketing touch points like your landing page, product page, emails, newsletters, etc. Use features like ShopTheLook on webpages, in eCommerce stores, by tagging products, etc. Further, marketers can also use UGC as print media. Thus, UGC rights will make it easy for brands to use UGC for their omnichannel marketing requirements.
5. Revenue Analytics
Brands must track their performance to help them make future marketing decisions. Insight will clarify where brands need to work to strengthen the marketing game. With Tagshop revenue analytics, brands can track their overall revenue growth. The product you have displayed on your eCommerce store or webpage through the shoppable gallery, you can track their overall revenue growth. You can see how many people have added your product to the cart or which has earned the highest revenue, all in detail.
Conclusion
UGC and Instagram marketing is perfect for brands to gain better engagement, boost conversion, and increase sales with shoppable UGC. Incorporate Instagram UGC into your marketing strategy to build a trusting relationship with potential customers and take your brand to the next level.
As we have already explained, the benefits of UGC for Instagram are paramount and should not be underestimated. We have also explained how to leverage UGC into Instagram marketing via Tagshop. So, it’s your turn to add UGC to your Instagram marketing using Tagshop strategically.
Make shopping for your customers and growth for your eCommerce store seamless with the power of UGC.
