Artificial Intelligence has swiftly evolved from a niche concept to a driving force behind some of the most revolutionary changes. However, beyond the algorithms and data models, there are AI Influencers, a powerful force shaping the AI landscape. They are the voices that guide, educate, and inspire the global community.
From decoding complex breakthroughs to forecasting future trends, these thought leaders are bridging the gap between cutting-edge innovation and real-world application. Whether you’re a curious beginner, a tech enthusiast, or a business leader looking to stay ahead, tuning into the minds shaping AI today is one of the smartest moves you can make.
In this blog, we spotlight the top AI influencers who are redefining what’s possible—one post, podcast, and paper at a time.
What are AI influencers?
An AI influencer is someone who turns complex tech into captivating stories. They make artificial intelligence understandable, relatable, and sometimes even fun. Whether they’re breaking down new research, sharing real-world applications, or sparking significant conversations online, these voices shape how we perceive and adopt AI in our everyday lives. They don’t just influence machines – they influence minds.
Stats of AI Influencers
- Future Growth: Virtual influencer market to reach $154.6B by 2032.
- Marketing Impact: 52.8% of marketers believe virtual influencers will shape the future.
- Engagement: Virtual influencers achieve 3 times higher engagement than human creators.
- Consumer Behavior: 58% follow, 65% have purchased from virtual influencers.
- Relatability: 54% of consumers find virtual influencers relatable.
- Trust Factor: 56% trust products promoted by virtual influencers.
- Gen Z: 46% more likely to follow AI influencers than older generations.
- Top Formats: Instagram Reels & YouTube Shorts drive the highest engagement.
- Ethical Concerns: 43.8% of marketers worry about AI influencer transparency.
- AI Integration: 50% of influencer campaigns now include AI.
Top Virtual AI Influencers in 2025
1. Lil Miquela – The Trailblazing AI Fashion Icon
Meet Lil Miquela, part influencer, part pop star, and entirely digital. Created by the LA-based tech studio Brud, she has become one of the most recognizable virtual faces on the internet. With millions of Instagram followers and partnerships with global powerhouses such as Prada and Calvin Klein, Miquela is redefining what it means to be an influencer in the era of AI.
But here’s the twist—she’s not real, at least, not in the traditional sense. Despite being computer-generated, Miquela lives a life that feels all too familiar. She posts selfies, shares fashion inspiration, attends music events, and even speaks out on social causes. Her feed is a mix of glam shoots, chill hangs with friends, and heartfelt messages about things that matter.
Fashion and music are her main playgrounds. She’s graced magazine covers, starred in ad campaigns, and released her songs, showing the world that a virtual persona can be just as stylish, creative, and culturally relevant as any human influencer.
What makes Miquela truly stand out is her voice. She doesn’t shy away from activism, championing movements like Black Lives Matter, LGBTQ+ rights, and climate action. In doing so, she bridges the digital and human worlds with empathy, relevance, and flair.
Lil Miquela isn’t just a CGI character. She’s a symbol of where tech meets culture, and a glimpse into the future of influence, one that’s pixel-perfect and purpose-driven.
2. Shudu – The World’s First Digital Supermodel
Shudu isn’t just a face on a screen—she’s a groundbreaking vision of beauty born from pixels, imagination, and innovation. Created by British photographer Cameron-James Wilson, Shudu holds the title of the world’s first digital supermodel. With her striking features and hyper-realistic presence, she’s become a symbol of where fashion meets futuristic artistry.
But Shudu is more than just digital perfection. She’s a statement. A creative exploration of beauty in the age of technology. Her presence challenges the boundaries of what’s real, what’s ideal, and what’s possible in fashion.
She’s walked the virtual runways of major campaigns with brands like Balmain and Rihanna’s Fenty Beauty, proving that a model doesn’t need to be human to make a bold impact. Through her, fashion takes on a new dimension, where storytelling, diversity, and digital representation can all co-exist beautifully.
What makes Shudu truly fascinating is how she opens up conversations about inclusivity, authenticity, and how technology is reshaping our visual culture. She’s not just modeling clothes—she’s modeling the future.
Through Shudu, Wilson didn’t just create a virtual icon—he ignited a movement, blending tech and style to inspire a new era of digital fashion.
3. Nikuro®︎
Say hello to Liam Nikuro, Japan’s first male virtual influencer who’s bringing cool, creative energy to the digital scene. Born in Tokyo (well, virtually) in 2019, Liam is the brainchild of digital agency 1sec Inc., and he’s got a pretty unique resume: part music producer, part model, all pixels.
With a Japanese-American identity and a passion for music, Liam blends cultural roots with global beats. He’s been virtually seen hanging out with music legends like The Weeknd, Post Malone, Skrillex, and San Holo—making it clear that even a digital star can move in big circles.
On Instagram, he’s keeping over 11,000 followers in the loop with chill updates about his life. Expect posts about his love for ramen, dedication to the gym, his die-hard loyalty to the Washington Wizards, and behind-the-scenes glimpses of his music journey.
Liam isn’t just a digital avatar—he’s a personality. A vibe. Proof that virtual influencers can have just as much flavor, fandom, and flair as their human counterparts.
4. Imma – Japan’s Virtual It-Girl
With her signature pink bob and effortlessly cool style, Imma isn’t just another face in Japan’s fashion scene—she’s a fully virtual trendsetter changing the game. Created by Aww Inc., Imma holds the title of Japan’s very first virtual human and model. And trust us, she’s far more than a digital doll.
Imma is where art, fashion, and culture collide in the most aesthetic way possible. From high-end fashion shoots to cutting-edge art exhibits, she’s everywhere—and she’s doing it with a unique voice and vibe. Whether she’s gracing the pages of top-tier magazines or collaborating with iconic brands, Imma is proof that digital influencers can be just as stylish, expressive, and culturally relevant as anyone IRL.
And people are noticing. She was even named one of Japan Economics Entertainment’s “New 100 Talents to Watch”—how cool is that?
But what really makes Imma special is her presence. She doesn’t just show up in campaigns—she owns them. Her work explores the future of creativity, identity, and influence in a digital-first world. She’s not trying to replace anyone—she’s carving out her own lane, and doing it in style.
Imma isn’t just a virtual model. She’s a movement. And she’s only getting started.
5. Aitana Lopez: So Real, You’ll Do a Double Take
“Wait… is she real?”
That’s the first thought that crosses your mind when you see Aitana Lopez. With her effortlessly stunning photos and captivating personality, it’s easy to forget she’s a virtual creation. Designed by The Clueless agency, Aitana isn’t just pixels on a screen—she’s a digital character crafted with warmth, relatability, and a touch of Spanish flair.
Her feed feels like any lifestyle influencer’s dream: fitness routines, travel snaps across Europe, stylish outfits, and thoughtful captions (usually in Spanish) that resonate with a global audience. She talks like someone you might follow for fitness inspo or travel tips, and that’s exactly what makes her so intriguing.
Aitana represents the new wave of virtual influencers—ones who don’t just look human, but feel human. She shows us how digital personas can spark genuine emotion, build real connections, and lead conversations in ways we never imagined.
In a world where the line between real and virtual is getting beautifully blurred, Aitana is proof that authenticity isn’t just about flesh and bone—it’s about the stories we tell and the way we make people feel.
6. Grace Bookmite
Meet Grace Bookmite, Instagram’s trailblazing AI influencer who’s redefining travel and fashion. As the first (and only!) virtual creator to focus exclusively on these niches, Grace is turning heads with her stunning visual storytelling, chic digital wardrobe, and globe-trotting adventures.
From sun-drenched coastlines to stylish city strolls, Grace curates a lifestyle feed that blends wanderlust with trendsetting fashion. Along the way, she’s made a few friends, and AI is bringing a fresh twist to social connection in the digital age.
But she’s more than just aesthetics. Grace has also used her platform for a purpose, championing the importance of blood donation. She recently partnered with Associazione Nazionale Volontari Italiani di Sangue (ANVI) to raise awareness and inspire action, showing that even virtual voices can make a real-world impact.
7. Bermuda
Say hello to Bermuda, one of the OGs of the AI influencer world. Making her digital debut back in 2016, Bermuda has been a bold and unapologetic presence on social media ever since. Based in Los Angeles, she proudly identifies as a robot woman on a mission: to empower young entrepreneurs and champion the rise of women in robotics.
Bermuda isn’t just about breaking tech stereotypes, she’s also breaking into the music scene. With her unique spin on iconic tracks, she’s already caught ears by dropping a hauntingly cool cover of “Under the Bridge” by the Red Hot Chili Peppers on Spotify. It’s a bold step that proves she’s not just built for algorithms, but also artistry.
Whether she’s promoting innovation or producing tracks, Bermuda is setting a new standard for what it means to be an AI influencer with purpose.
8. Rory S
Say hello to Rory S, one of the most intriguing new faces in the AI influencer world. While she’s still carving out her space in the digital spotlight, Rory’s already proving that impact isn’t just about numbers.
With just over 4,000 followers, Rory is what we’d call a nano AI influencer — but don’t let the follower count fool you. Her audience is highly engaged, and her content sparks real interaction. Whether it’s her futuristic aesthetic or her thoughtful storytelling, Rory’s feed has that “pause and scroll back” effect.
She may not have a long list of brand collaborations yet, but with her growing influence and loyal fan base, it’s only a matter of time before she becomes a go-to name for brands exploring the future of influencer marketing.
Conclusion
As the world of influencer marketing evolves, AI influencers are quickly emerging as powerful voices in digital storytelling, blending creativity, technology, and strategy in ways we’ve never seen before. Whether they’re globe-trotting virtually, sparking conversations, or driving niche engagement, these digital personas are reshaping how brands connect with audiences.
What makes this space so exciting isn’t just the innovation, but the opportunity for brands, creators, and followers alike. We’re only at the beginning of what’s possible. As AI continues to push creative boundaries, one thing is clear: the future of influence isn’t just human — it’s hybrid, intelligent, and incredibly dynamic.
