Creators are blooming across social media, and brands are leveraging them like never before. Just like Iron Man recognizes the power of technology to shape the future in Avengers: Endgame, these creator heroes are changing the game of the branding industry.
They power up marketing with authenticity and transparency, but choosing one for your branding needs is challenging. You might not know their engagement rates, niche, or market relevancy. So, to help you choose the best ones, we have a list of the top UGC creators.
⭐ Top UGC Creators on YouTube
The top creators on YouTube include:
1. Kelly Hill
Kelly Hill is a travel and lifestyle YouTube creator, UI/UX designer, and developer with 2.96k subscribers on her channel.
Over the years, she has traveled the world, met the most influential people, and inspired others to travel the world. She educates others on creating and building UGC using the most appropriate tools in her channel.
2. Jamie Binnion
Jamie Binnion is a passionate bird lover and photographer with a social media background and a YouTube content creator for the same. She has 9.05k subscribers and discovers and shares unique bird species, educational content, beautiful photographs, and outdoor adventures.
3. Social Cheat Sheet
Social Cheat Sheet, or Carly, is a YouTube content creator who teaches how to make money online using UGC. With 4.86k subscribers, Social Cheat Sheet’s owner is a content creator and earns from the content she creates without many followers.
4. Glowwithgia
Gia, a famous UGC creator on YouTube, has 79.9k subscribers, teaches about UGC creation, affiliate marketing, social media marketing, and more. Her content mainly focuses on how to earn better and grow on these platforms quickly. She has been successful in attracting a large number of audiences on her YouTube channel by providing value to them, giving them a free goal planner, consultation, and educational content.
5. Millie Adrain
Millie Adrain is an online educator and YouTuber who teaches content creators the latest content strategies and trends to grow on social media. Additionally, she teaches creators how to land fair collaborations and scale businesses at a greater level. She has 586k subscribers, extensive experience, and expertise growing a potential creator’s account.
⭐ Top UGC Creators on TikTok
The best UGC creators on TikTok include the following :
1. Angela Wells
Angela Wells is a well-known UGC creator and TikTok specialist who makes stories, testimonials, and product demonstrations for brands and provides UGC creator courses to inspire others. She regularly posts UGC content tips and strategies to help new content creators get started.
2. Monica Lynne
Monica Lynne is a digital creator and business coach with a vast TikTok creator community. She can create diverse content for various brands without limiting herself to a specific niche. She has 76.6k followers on TikTok and shares many tips on the platform, such as monetization options, technical tips, and the latest updates from UGC creators.
3. Madeleine Andrén
Madeleine Andrén is a Bali-based model and TikTok UGC content creator who shares lifestyle, wellness, and fashion content on her TikTok. She also creates sponsored content for brands, enhances their branding through authentic content, and inspires others to purchase. Her content and storytelling are unique to her and attract high engagement on the platform.
Nicole Marks
Koli Marks, or Nicole Marks-Martinez, is a professional TikTok UGC content creator who partners with brands and helps bring organic reach and drive engagement and sales. This UGC creator mentors several people in the content creation and shares tips and tricks. She was even featured in Business Insider as she paid off $25,000 in student debt using TikTok only.
Michelle Henderson
Michelle Henderson is a TikTok-based UGC creator focusing on various niches like home, beauty, fashion, wellness, food, and travel. She has 183.9k followers on the platform and provides free guides to teach others about the content creator. Additionally, she posts Amazon reviews that inspire and help other people in their purchase journey.
⭐ Top UGC Creators on Instagram
Here are the top UGC creators on Instagram that you can rely upon for your authentic branding:
1. Nadine Sykora
Nadine Sykora is one of the top UGC creators on Instagram and is known for creating travel videos across various social media platforms. Since 2008, she has made over 900 videos, gaining over 40 million views, and is named one of US Today’s Top Travel Experts.
She has 96.6k followers on Instagram and has been a content creator for over 18 years. She attracts her following by creating beautiful destination videos and offering help to content creators, such as providing them with free content planners and more. Her content is full of advice, hacks, and adventures to inspire others to travel and live their life to the fullest.
2. Jessica Gavin
Jessica Gavin is a famous food content creator and a certified food and culinary scientist. She is known for sharing her interesting food recipes, cooking tips, and practical knowledge.
With 106k followers on Instagram, she always inspires others to try healthy recipes. Her food blog, which has thousands of interesting recipes and kitchen tips, has reached millions.
In her LinkedIn profile, she says, “ My work has facilitated the successful launch of numerous dietary supplements and food products across various global markets.”
3. Elaine Nunes
Lelaine Nunes is a digital marketer, UGC, and content strategist who helps individuals with business, marketing, and UGC tips and tricks. She inspires and encourages women entrepreneurs to make money online.
Lelaine Nunes is also a coach and speaker who has produced various courses for individuals and organizations to progress, change, and learn. With 285k followers, her content is full of teaching how to earn money using user-generated content.
4. James Charles
James Charles is a famous Instagram UGC creator known for his makeup skills and beauty content. He has over 20 million followers on Instagram and was the first female spokesperson for CoverGirl. Various controversies have marked his career, but he has proven himself by realigning his fame and starting his own brand, Painted, in 2023.
5. Patricia Bright
Patricia Bright is a famous Instagram UGC creator in the beauty, makeup, and lifestyle niche, with 1.1 million followers on Instagram. She is also an entrepreneur and the founder of Break Social and Uwaworld. The Guardian described her as a ‘YouTube sensation, a beauty, fashion and lifestyle guru, and she was even included in the 2023 Powerlist of Britain’s most influential Black people.
Conclusion
79% of the users say UGC highly impacts their purchase decisions; hence, hiring a UGC creator is one of the best ways to increase your brand authenticity. The above list of UGC content creators can tailor your brand’s content to inspire others to take action.
If you are looking for the best UGC creator in your niche and are struggling to find one, then Tagshop is here to help. With a vetted database of creators, Tagshop serves as the best mediator to build your branding and propel your brand to new heights.
Frequently Asked Questions
To find UGC video creators, leverage social media platforms like YouTube, Instagram, and TikTok. You can also use UGC marketing platforms like Tagshop to find creators across various industries.
A UGC creator on TikTok creates and shares engaging content on Instagram for brands and their products to enhance and build a trustworthy community on the platform.
To get UGC on social media, brands can pitch micro and macro creators to create content. They must also encourage their loyal customers to share their viewpoints on the platform in stories and posts.
To find UGC creators on Instagram, you must research well using relevant hashtags, keywords, and other marketplaces and platforms.
A UGC creator is someone who creates and shares engaging content for brands and their products to enhance the platform and build a trustworthy community.
