There was a time when TikTok was just a platform for lip-syncing videos and fun challenges. As marketing tactics have transformed drastically, so has TikTok. Today, with billions of users, TikTok has become a hub for marketers and UGC content creators. Syncing TikTok with user-generated content will make your brand the best vessel in their field. TikTok UGC can be created through photos, videos, reviews, testimonials, and more. So, in this Blog, we will explore UGC TikTok most comprehensively and see some good UGC video examples to enhance a deeper understanding of the topic.
Let’s get started
What is UGC on TikTok?
TikTok has always been an excellent platform for generating user-generated content. It has always given its creators the creative freedom to share their ideas. UGC TikTok refers to any UGC video content the TikTok creators generate that brands can use for their benefit. The user shares his/her experience with a product or service through these shoppable videos.
UGC is influential on TikTok because it helps build community and encourages engagement. Brands often use UGC on TikTok in their visual marketing campaigns to connect with their audience. UGC plays a significant role in shaping Instagram trends.
Why is UGC on Tiktok Important?
Credibility and engagement are all that make TikTok UGC essential and beneficial. UGC on TikTok is diverse, covering various subjects, styles, and formats. This allows the UGC platforms to be a creative space where users can express themselves uniquely. A survey from Stackla Revealed That UGC Can Drive Improved Trust and Loyalty UGC for e-commerce Brands. This makes it essential for brands and TikTok for businesses to promote theirs on TikTok.
8 Ways to Get UGC on TikTok?
Including UGC TikTok as a marketing strategy can transform your brand reach and visibility. Here are several ways to do this:
1. Hashtag Campaigns
Launching a hashtag campaign is a great way to create awareness of your brand. It encourages users to create products and videos for your brand using your hashtags. This helps build your community; users can find you using hashtags. You can also invite users to participate in your hashtag challenge using your branded hashtag. It is a great way to foster engagement and UGC.
2. Duets
With duet challenges, you can create content using the existing one. This way, you can engage your audience and build a good amount of UGC. You can collaborate with the UGC creators of your niche, ask them to create duets with your reel, and invite their audience to create the same. This will create a thriving community for you on TikTok.
3. Challenges
Challenges are the heart of TikTok. They are a fun way of engaging your audience with your brand. Challenge videos have a specific theme, and you can ask your audience to showcase UGC in Dance, lip-sync videos, and many other forms. This is the most creative way to get UGC on TikTok.
4. Collaboration with TikTok Influencers
Collaborating with influencers takes your UGC creation and brand to the next level. Influencers and collaborators have followers who trust them. According to an Inmar Intelligence survey, 84% of shoppers have purchased based on influencers. All you have to do is find good influencers in your niche, reach them for your brand, and leave the rest to them. You can become a UGC creator and promote your brand.
5. Feature Customer Videos
Try to feature product videos from your customers regularly. This will not only make them feel special but will also add value to your brand. Customers will feel that their support is recognized, and a trustworthy community will be built.
6. Behind the scenes
Viewers enjoy behind-the-scenes and day-in-my-life videos. Ask your customers to share behind-the-scenes looks using your products and services. This type of content adds authenticity to your brand.
7. Testimonials and Reviews
Users can share their positive experiences related to your brand, which will help build trust profiles. Testimonials and reviews are a great source of UGC regarding trust.
8. Shoppable UGC
UGC is essential for promoting products on TikTok. You can create shoppable UGC content on TikTok so that customers can directly look into your products and services.
TikTok UGC Stats
Explore these surprising UGC TikTok statistics that will make you aware of the power of TikTok UGC.
- 66% of people buy clothes based on other people’s reviews and comments.
- 70% of people read reviews before buying
- According to TikTok UGC stats, user-generated content is 22% more effective than any brand’s creative video.
- An average TikTok user spends 1.5 hours on TikTok every day.
- More than 170 million TikTok videos are watched every minute.
- UGC more often centers around challenges like #dancechallege #viralchallenge, attracting various users
These statistics reveal the dynamic nature of UGC and its importance for creators and brands.
TikTok UGC Strategy
TikTok UGC is a valuable strategy and holds immense power to promote your products and services. Here are some practical tips and strategies to leverage your TikTok UGC game:
Define Your Needs
First, realize your brand’s goals and needs. This will help you define a clear vision of your brand’s purpose, and you can communicate and resonate with trends and your audience. When you define your needs, you will cover everything: what type of UGC to choose, how to collaborate with the UCG creator, and what challenges to work for.
Target Young Audience
Gen Zs and Young millennials are the most attracted to TikTok trends and challenges. To skyrocket your brand’s awareness and visibility, make sure you are targeting this young audience.
Show User Creativity
Feature the best UGC on your TikTok page. This will attract a larger audience to your brand and make users feel involved.
Find a Good UGC Creator
Finding a good UGC creator for your brand is significant, as the audience trusts them the most. They are the fastest-growing source of branding content. Look for a UGC creator with many followers and reach out to get the most out of them.
Run TikTok Ads with proper monitoring
Creating effective UGC ads and monitoring them promptly can be a game changer for your TikTok. Keep your UGC video short and focus on storytelling to get a good amount of reach. Analyze them for the audience’s behavior and preferences.
TikTok UGC Campaign Examples
Here are the top eCommerce examples of UGC TikTok that will inspire you to add UGC to your TikTok marketing campaigns.
Adobe
#Adobe alone has 2.5 billion views. The credit goes to TikTok. With the help of TikTok Adobe can feature real-life designs from its users, This is the most successful UGC campaign that involves its users in the brand most authentically. It encourages its audience to show off their unique designs using branded hashtags like #adobe #adobeillustrator, etc.
GoPro
GoPro has a blooming UGC community. Even before TikTok was in demand, they had a thriving YouTube community. They encourage their users to share their incredible adventure moments with them. This strategy won the hearts of their users and exploded YouTube with a good amount of UGC. When TikTok came in demand, they immediately approached it with the same approach and had success. Now, people can directly upload their videos on the website, and if selected, users are rewarded with giveaways. This strategy helped GoPro generate a good amount of UGC.
Chipotle
Chipotle is the first major restaurant chain to have an official TikTok account and has been successful in TikTok marketing campaigns since then. They host fun challenges for users. Their #ChipotleLifFlip was a great success and generated thousands of UGC for them.
E.l.f
E.l.f #EyesLipsFace is one of the most successful challenges in the TitTok community. It immediately drew Gen Z’s influencer’s attention and generated almost 5M UGC for them. Even celebrities joined their challenge.
Duolingo
Duolingo has a significant following of over 8.2 million people on TikTok. It all started with their mascot, Duo The Owl, which generated tremendous success for them. People made fun of this Duo The Owl, regarding him as evil because it ends a notification when your lessons are incomplete, and started making memes around it. This does not upset Duoling, but instead, they started to market the character as fun/evil and started making TikTok on this. With this, their awareness reached the next level, and their approach was fun and trending.
Conclusion
You are on the right track while on TikTok and embracing UGC. The ability of UGC TikTok in marketing and branding is manifold. Remember, when you’re on TikTok, be authentic. This will help you build brand loyalty, expand your reach, and achieve incredible results. Tap into TikTok culture and encourage participation through fun and interactive challenges, measure its effectiveness, and show creativity; success is yours!
